Danielle Holke is a veteran builder and nurturer of digital communities, for both organizations and individuals, with a current special focus on independent filmmakers. Her background in marketing and PR, with significant experience in entertainment, maker-culture, documentary film, and social causes, has allowed her to launch strong programs which have resulted in sold-out screenings at prestigious film festivals such as the Toronto International Film Festival and AFI Docs, published cover stories and features in a variety of publications including The New York Times and IndieWire, and hundreds of fruitful relationships with taste-makers and journalists world-wide.Before focusing on independent film, Danielle worked for industry leaders Sony Music and Lion Brand Yarn Company where she developed and implemented marketing and publicity efforts for many notable public figures, including Pink, Outkast, Justin Timberlake, Vanna White, and others. While at Lion Brand, Danielle was specifically responsible for data-driven content creation and brand marketing efforts, including a revenue-generating email newsletter program that reached over a million subscribers weekly, dozens of successful social media programs, and ongoing influencer programs.As a curator and content creator herself, Danielle reaches millions of readers monthly through KnitHacker, a multi-award-winning community which she founded in 2008. She recently released her first book, a pop-culture history of knitting and the fiber arts, called “Knits & Pieces”. She has been spotlighted by Simply Knitting, CRAFT, MAKE, Etsy, Knit Today, Vogue Knitting and more.Danielle is a Bronto-certified email marketing specialist and is highly-experienced with essential digital tools and platforms such as Wordpress, SquareSpace, Bronto, MailChimp, Google Analytics, AdobeSpark, Tweetdeck, Hootsuite, Buffer, and Facebook Business Manager. She is adept at HTML, CSS and Photoshop.
Listed skills include Social Media, Digital Marketing, Digital Media, Digital Strategy, and 20 others.