FILM & TV MARKETING - full-lifecycle marketing servicesHIGHLIGHTS:• 13TH GEN - I work with director/producer Marc Smolowitz on a number of his film projects, including THE G WORD (co-producer). Roles include community engagement, communications, impact strategy, and fundraising.• FRANKLY SPEAKING FILMS - I work with principals Jen Rainin & Rivkah Beth Medow on social engagement for several enterprises that have evolved out of Curve Magazine, including AHEAD OF THE CURVE, a feature doc which tells the story of the magazine. In 2022/2023, I worked with the team on an awards campaign for HOLDING MOSES (shortlisted).• MJV PRODUCTIONS - I work with director/producer Marjorie Vecchio on her documentary, GIRL ISLAND: The Sandy Stone Story (co-producer).• KNITHACKER – I'm founder/curator of this fiber arts enterprise, now in its 15th year. I reach millions of knitters, crocheters and fiber arts enthusiasts each month through several channels: a weekly newsletter, social media, Reddit, and Ravelry. Featured in Simply Knitting, CRAFT, Knit Today, Vogue Knitting.PAST PROJECTS• HEAVEN ADORES YOU – During pre-production, I developed a strong social profile for this feature documentary film about late singer/songwriter Elliott Smith. Directed by Nickolas Rossi, HAY currently holds the record for the “most-viewed” trailer on AFI Docs' YouTube channel with over 145k views. • SNITCH PICTURES - Directed by Kate Melville, I managed marketing for PICTURE DAY (starring Emmy-winner, Tatiana Maslany) which sold-out a three-night premiere at TIFF. I also acted as music supervisor for her 2019 film, GOOD SAM (Netflix).• NAOMI WOLF – I worked directly with Naomi Klein's Doppelganger for 5+ years, managing her online presence, crisis PR, media production, and international publishing agreements. Ask me anything.• CHERYL DUNYE (Queen Sugar, Lovecraft Country, The Watermelon Woman) – I managed this filmmaker's online presence for several years up to spring 2020.

THE G WORD aims to be the most ambitious and comprehensive documentary film ever undertaken on the subject of GIFTED & TALENTED education in the United States. Directed by multi-award-winning independent filmmaker Marc Smolowitz, THE G WORD is currently in post-production. My role includes communications, partnership marketing, community management, social engagement, and fundraising.

** "There’s usefulness and enlightenment on every single page.” Simply Knitting names “Knits & Pieces” Book of the Month in issue 163! **My first book 'Knits & Pieces' is a definitive and entertaining illustrated guide to one of the world’s most popular crafts in the world, knitting. Revisit its earliest traces, uncover the useful (and the not-so-useful), the historical, the humourous … and discover how this universal craft often brings out the best in people, from knitting for soldiers’ comforts during conflict and making warm woollies for charity to community yarn bombing. I am currently working on a second edition.

GOOD SAM (Netflix) - As Music Supervisor for this full-length feature film, I sourced and selected the music; worked closely with the director and creative team to finalize selections; negotiated all licensing terms, and executed all contracts. (2019)GAYSIAN - As Music Supervisor for the pilot episode of this sitcom produced by Austin Wong and Sonya Di Rienzo, I sourced and selected the music; worked closely with the director and editor to finalize selections; negotiated all licensing terms, and executed all contracts. (2013)PICTURE DAY - As Music Supervisor for this full-length feature film, I sourced and selected the music; worked closely with the director and editor to finalize selections; negotiated all licensing terms and executed all contracts. The soundtrack received much critical acclaim: "Picture Day has the Great Gatsby of Canadian indie film soundtracks ..." -- Cinemablographer, May 2013 || "Kickass soundtrack ..." -- The Mind Reels, May 2013 || "Great indie soundtrack ... " -- Filmoria, September 2012 (2012)SAVE THE VILLAGE - As Producer of this successful benefit concert for NYU faculty concerned with NYU's expansion plans, I directly coordinated with the venue (Le Poisson Rouge) and organized performers who included Thurston Moore (Sonic Youth, Chelsea Light Moving), John Zorn, Janine Nichols, Gordon Gano (Violent Femmes), Jesse Harris, Gary Lucas, and David Amram, among others. (2012)

Reported to the VP of Marketing. With a staff of six I oversaw Lion Brand's consumer-focused marketing efforts which included e-commerce, social media, email marketing and various special consumer programs. To engage Lion Brand's active community of over one million enthusiasts, data-driven content creation and brand marketing efforts included revenue generating email newsletter programs (segmentation, A/B testing, acquisition, retention, re-activation), social media efforts, blogger & tastemaker outreach, in-house video creation, polls & contesting. Additionally, I managed vendor relationships and business development partnerships with organizations such as Craftsy and Offerpop.While in this role I received Bronto certified email marketing specialist certification and masterfully utilized essential digital tools & platforms such as Offerpop, Social Annex, Wordpress, Bronto, Magento, Google Analytics, Tweetdeck, Hootsuite, and Facebook Business tools on a daily basis. HTML, CSS and Photoshop expert.

New Release Marketing Plans – established measurable objectives and strategies for digital/mobile consumer initiatives related to label releases. Set artist priorities for department related to larger company initiatives.Business Development – developed and managed new business lines related to digital media, managed partnership marketing initiatives and 3rd party media alignments with MSN, MTV, etc. Negotiated contracts and worked directly with business affairs to finalize.Community and Content Management – oversaw and managed all artist sites, communities, label sites, email newsletters and blogger outreach.Staff Management and Outsourcing – managed department staff who included content specialists, web designers/developers, an in-house videographer, interns; acted as primary stakeholder for all digital outsourcing.

Published four youth magazines to digital from print source.Managed full-life cycle of qualitative research projects, RFP through to deliverable. Led focus group component of qualitative research projects: developed recruitment strategies, wrote discussion guide, moderated focus groups, provided final reporting.Analyzed, then presented technology section of Youth Culture's quantitative reports to corporate clients such as Microsoft & Levi's.Designed/managed/tracked email surveys, email marketing campaigns and threaded discussions.

Regular on-air morning show contributor - presented and discussed web sites with Humble and Fred.Developed on-air commercial strategies for local and national clients.Wrote, produced and voiced radio advertisements for clients such as the AGO, Molson, Labbatt's, the Wheat Sheaf Tavern and the Phoenix night club.