• Propel revenue growth across existing and new verticals, optimizing sales cycles and leading conversion efficiency• Strengthen client engagement, elevating partnership value and driving millions in incremental sales• Boost domain authority for the O&O portfolio with the annual generation of thousands of DR70+ backlinks• Enhance brand influence through strategic press mentions, speaking engagements, and award recognition

• Work with business and product leaders to define and articulate GTM strategy• Write brand pillars and serve as a gatekeeper for the brand's identity• Promote the company through a strong PR and communications program• Provide cross-functional alignment on lead generation and incremental sales revenue

• Oversaw brand development and social media strategy for 300 clients; campaigns contributed to $192M GCI in 2019• Proactively pursued business partners to generate leads for Compass' most influential real estate agents; negotiated agreements and executed 360-degree activations with iconic brands such as Caruso, Westfield, and Aston Martin• Managed team of six advisors to continually drive profit while scaling best-in-class support to agents; maintained 100% retention and satisfaction in a hyper-growth region that spanned Calabasas to the Central Coast

• Secured 200+ unique marketing and promotional opportunities for touring artists in partnership with key media companies such as NBC, Viacom, and iHeartMedia to increase ticket revenue; achieved 60% traffic boost to Live Nation purchase pages and doubled marketing partners during tenure, generating 4x social reach and 600% jump in content syndication• Spearheaded Festival Passport pilot program in its second year, overseeing digital marketing onsale campaign, global customer support, market research surveys, communication and engagement plan; expanded press coverage by 800% and social reach by 600%, raising international awareness and brand loyalty with 300B media impressions at announce• Effectively managed four direct reports, coaching and directing team’s development of sweepstakes, community management, international event planning, and email marketing strategies; e-newsletters received consistent 55% open rate

• Penned more than 100 reviews, roundups, and profiles for the Restaurant and Bars verticals as a founding Time Out Los Angeles contributor• Cultivated meaningful relationships with key stakeholders in L.A. hospitality industry

• Set and implemented rebrand strategy for Bikini.com, including optimizing content for search, sharing, and mobile and negotiating in-kind partnerships with international influencers; grew readership by 30% and saved $100K • Directed cross-functional team of writers, graphic designers, marketers and engineers for launch of global marketing campaign

• Delivered disruptive multimedia branded programs across 40+ premiere music, celebrity and news brands for advertisers with projected spending of $500K+; major clients include VH1, NBCUniversal, and Lionsgate Entertainment• Trained, mentored, and managed team of associates to develop results-driven experiential and marketing programs that met client objectives; increased efficiency and quality of presentations, yielding 30% ROI

• Developed 30 new digital franchises for web, mobile, tablet; enhanced user experience, grew online audience and monetized content• Led yearlong CMS audit, synthesizing feedback from creative teams and developers to improve digital product and publishing process, ultimately optimizing work flow

• Built and maintained successful urban and suburban hyperlocal news websites by sourcing top-notch talent, developing key insights from analytics, and updating content 24/7; exceeded monthly visitor goals while remaining under budget• Managed and built social media communities; grew website traffic by 50% and doubled followers 4 months after launch

• Built measurement and analysis reports based on survey trends and qualitative insights• Wrote press releases and maintained media listings for 2009-10 season

• Supported Features Editor, both researching and writing for the digital Chowder blog and Connoisseur section of Boston Magazine, as well as New England Travel magazine• Collaborated cross-functionally with editorial, sales, and PR to fully execute and promote each issue

• One of the original nine staff writers• Explored cutting-edge art exhibits, theatrical premiers and hidden eateries for nightlife section