Partnership Marketing Manager
Beverly Hills, California, Us
• Secured 200+ unique marketing and promotional opportunities for touring artists in partnership with key media companies such as NBC, Viacom, and iHeartMedia to increase ticket revenue; achieved 60% traffic boost to Live Nation purchase pages and doubled marketing partners during tenure, generating 4x social reach and 600% jump in content syndication• Spearheaded Festival Passport pilot program in its second year, overseeing digital marketing onsale campaign, global customer support, market research surveys, communication and engagement plan; expanded press coverage by 800% and social reach by 600%, raising international awareness and brand loyalty with 300B media impressions at announce• Effectively managed four direct reports, coaching and directing team’s development of sweepstakes, community management, international event planning, and email marketing strategies; e-newsletters received consistent 55% open rate