4 years ago, I pressed pen to paper to translate a book that carries meaning for me for many reasons; it showcases life in the city I grew up in, chronicles experiences similar to those of family members I never got to meet, and is written in a genre bending style close to mine. As a result, ‘Return to the Place I Never Left’ is now available for pre-order for a January 14, 2025 delivery date!This deeply personal memoir-in-verse explores personal faith, identity, memory, and trauma across a lifetime interrupted by suffering. As racism, antisemitism, and Islamophobia resurge and continue to pollute the modern era, Tobias Schiff's pain―imparted through concise, rhythmic verse―serves as a reminder of our collective humanity and a tribute to the resilience of the human spirit.

• Developed & launched impactful initiatives & integrated marketing campaigns to engage & attract qualified candidates, resulting in an average 66% open rate and 20% click-through rate• Leveraged demand generation tactics to execute talent marketing strategies, resulting in a 26% YoY increase in hires made from inbound & 29% in hires made from referrals• Streamlined & optimized the employee referral program, resulting in a • Launched & managed the Talent Network, Asana's 1st talent community, enabling the company to nurture talent through personalized content & engagement strategies, growing the talent pool from 0 to 6,000 members & influencing 7 hires in its 1st year• Hosted high-touch, pipeline-building events focused on relationship building, resulting in direct hires• Leveraged data insights to inform campaigns, track success metrics, & optimize strategies for maximum impact

• Built initiatives to attract and engage candidates from communities historically marginalized in the tech industry for key roles across Asana's global organization• Managed pipeline development strategies inclusive of organizational partnerships, diversity recruitment events, and job postings• Launched key outreach initiatives to support Asana's equitable talent acquisition goals

The Weissman School of Arts and Sciences is one of three schools in Baruch College, the most competitive institution within the City University of New York and one of the largest and most diverse schools of its kind in the US. Weissman offers undergraduate and graduate degrees, and a range of interdisciplinary programs that make connections among the arts and sciences and link those disciplines to business and public affairs.Weissman aspires to offer students a well-rounded education in the arts and sciences that will encourage the growth of students as active citizens, as future professionals, and as engaged and ethical human beings. The deeply held conviction that there is value in the study of the arts, humanities, social sciences, and natural sciences grounds our efforts to provide an immersive and challenging education to all Baruch students. Our aim is to serve Weissman's students by providing a setting in which research, scholarship, and creative activity can flourish.

CUNY Tech Prep is a year-long full stack JavaScript training program for exceptional computer science students in the CUNY college system. Developed and delivered with the CUNY Institute for Software Design & Development and industry leaders, the program is designed to provide participants with in-demand technology skills, professional soft skills, and access to great tech jobs in New York City.

• Managed external-facing DEI strategy to diversify talent pipeline and strengthen employer brand in underrepresented communities via partnership, event, and marketing management, resulting in 15K+ candidate leads sourced in one quarter • Developed departmental and company FY22 DEI objectives, including setting % increase goals for DEI-related engagement survey scores, identifying recruiting metrics to increase representation of underrepresented groups, and benchmarking ERG engagement • Relationship, program, and project management with internal stakeholders and external, global DEI partner organizations• Partnered with HRBP/People Partner leaders to embed DEI strategies in their business units and ensure demographic data access compliance • Served as primary contact for ERGs, supported launch of new ERGs, and led ERG and Executive team listening sessions • Built roadmap to train ERG leadership on strategy, goals, initiatives, and leadership structure to align with business goals and enable long-term growth and collective impact • Updated tools/systems to be more inclusive e.g., the Expanded Gender project; a year-long project to offer pronoun and inclusive gender self-identification options in HR and communication tools, and on job applications

• Built and led the diversity recruiting strategy, including establishing and strengthening strategic external partnerships, identifying and executing 50+ employer branding initiatives, engaging with underrepresented communities, launching and executing a conference strategy, and identifying and tracking success measures, resulting in 25K+ candidate leads sourced • Created content for DEI Talent Community/Talent Network segments to engage with prospective talent and keep passive talent warm, and built DEI guides for hiring managers and recruiters • Scheduled employee listening sessions to identify meaningful initiatives to roll out to support employees affected by external events • Led the MongoDB for Justice campaign to encourage donations to organizations advancing racial justice selected by TUPOC, partnered with external Black artist to create design assets, managed internal and external campaign promotion resulting in $81K+ raised by employees, users, and customers in addition to $250k donated by company • Built programming to provide consultation and support to affinity group leadership on strategy, goals, programs, initiatives, engagement, and leadership structure to enable their long-term growth, success, and collective impact • Raised awareness of best practices for inclusive hiring to mitigate bias in the candidate process• Enabled DEI learning through training and "Decoding Inclusion," an internal series of events aimed at building community and sharing foundational knowledge about D&I topics to further our understanding of differences• Received Mental Health First Aid certification and became founding member of Mental Health First Aid response team

• Led MongoDB’s participation at the Grace Hopper Celebration, including managing logistics, training staff, and building a website to source applications, resulting in 2,000+ candidate leads sourced compared to > 50 in previous years • Launched public awareness month campaigns, including an ERG-led video, blog and social media campaigns, and 2 events yielding 500+ leads collectively • Launched the 10% Project, a CSR campaign that donated 10% of event proceeds to local STEM nonprofits • Developed marketing strategy and managed logistics, vendor acquisition, and budget for Women in Tech Luncheons - pipeline acceleration events - in North America and EMEA • Directed integrated lead generation campaigns, including email, organic/paid digital, webinars, direct mail, community outreach, and inclusive marketing campaigns, resulting in YoY increased attendance

• Drove attendance and coordinated marketing and planning logistics for the company's 10+ annual events in North America and EMEA, with attendee totals ranging between 120-2,000 attendees• Wrote content for emails, blog posts, social media posts and contests, and event landing pages. Built HTML emails and managed social media schedule for campaign posts in our marketing automation platforms. • Supervised and mentored intern during 10-week summer internship program• Managed the Women & Trans Coders Lounge at annual conference, initially a safe space for anyone who identified as a member of an underrepresented gender in tech, and later open to allies as well. The lounge has been replicated annually since its inception, drawing hundreds of attendees, and growing in popularity. I led the lounge’s expansion to MongoDB’s UK conference in 2019. • Created the Make it Matter talk track, launched the Call for Proposals, and selected and coached speakers. Due to the Make it Matter track’s high ratings, as of FY21 track sessions are hosted on the main stage. • Recruited Co-Leads for the TUPOC ERG leadership team, secured and managed ERG budget, and expanded into multiple geographies

• Created demand generation content, led campaigns, supported logistics, and hosted DEI programming for MongoDB World, MongoDB.local, and MongoDB evening events• Created, launched, and managed MongoDB’s early DEI and corporate social responsibility initiatives• Developed and launched the Innovators program, a program that aimed to change the gender ratio at MongoDB conferences, where people who identify as women could be nominated or self-nominate to attend free of charge. The pilot program yielded 100+ submissions and 50+ attendees and was replicated in the years since its inception.• Founded and led The Underrepresented People of Color (TUPOC) Affinity/Employee Resource Group (ERG), built out its leadership team, and managed programming. The group has grown 10x+ since its inception, becoming a decision-making factor for candidates, creating internal and external events, and creating space for members to gain support during recent external events.

The Department of Small Business Services makes it easier for businesses in New York City to form, do business, and grow by providing direct assistance to business owners, fostering neighborhood development in commercial districts, and linking employers to a skilled and qualified workforce.As the Press/Communications Intern, I drafted press and marketing content, including press releases and advisories, OpEds, program and event reports, success stories, and ads for the Support NYC Small Business campaign. I pitched success stories of SBS's Minority and Women-owned Business Enterprises program to local and national media outlets.Additionally, I monitored media for relevant clippings to share internally, maintained a digital press library containing media mentions, created and updated press contact and opportunities lists, and managed the newsroom on the website.