Danielle Flores Email & Phone Number

Troy, MI, US

Detroit Metropolitan Area

• Spearhead strategic and tactical marketing campaigns to drive growth, awareness, and increase revenue streams, as well as analyze post campaign success metrics for continued improvement
• Partner with global and segment marketing colleagues, internal stakeholders, and leadership to define marketing objectives, champion programs and identify and promote sales opportunities across all lines of business
• Lead the project management of compelling virtual and in person events including: content strategy, speaker coordination, cohesive content creation, social media strategy, promotion and execution for impactful client.
• Write and design captivating client ready invitations, marketing collateral and social media posts for brand awareness and business development opportunities
• Deliver and stay abreast of thought leadership, innovation, recent surveys, trends to positively engage and inspire internal stakeholders, clients, and prospects
• Develop and maintain key relationships with external third party organizations to ensure our thought leadership is considered for keynote opportunities

Consultant, Employee Experience Practitioner responsible for strategically establishing and managing employer relationships. Esteemed as a key innovator and named Michigan's 2023 Innovator of Year. Responsible for account management and growing Midwest Employee Experience line of business. Serves as the Employee Experience subject matter expert for all RFP.

Troy, MI

Troy, Michigan

• Assisted Marketing Director with content, videos, and graphic design for both internal and external website.
• Collaborated on a strategic lead generation program using LinkedIn to uncover potential clients and Centers of Influence.
• Promoted trade shows, seminars, and workshop assisting in the promotion of agency’s business solutions.
• Supported Marketing Director in public relations efforts leveraging social media to generate exposure.
• Designed forward-thinking and highly graphic email campaigns.
• Updated, maintained, and provided database reports for Client and Prospect data in marketing database.

Southfield, MI

• Sourced new customers in addition to managing updates to existing customers’ listings for both Yellow Pages and White Pages.
• Successfully managed major accounts ($150k+ revenue), resulting in zero customer claims.
• Explained to customers, in conjunction with the sales team, how specific types of advertising will help promote their products or services in the most effective way possible.
• Effectively collaborated with sales team to ensure required paperwork is submitted the graphic center and YP.com team.
• Input, processed and conducted quality checks on all IYP and print contracts.
• Managed the preparation of sales presentations for new and existing customers to sell new advertising programs, and to protect and increase existing advertising.

Troy, MI

• Developed strategy and built marketing campaigns leading to increased sales across all product categories.
• Served as Communication Liaison between sales force and Internet Marketing Managers.
• Collaborated in the creation of internal marketing campaigns and contests to aid sales growth and motivation among sales representatives.
• Evaluated sales data in order to strategize towards higher sales revenue and new business revenue.
• Created, designed, and updated tracking reports for internet sales managers to visualize objectives.
• Gathered and created reports utilizing information from YP.com for market “kick- offs,” including rates, maps, and other helpful visuals.

Master Of Business Administration (M.B.A.), Marketing Specialization

Activities and Societies: Delta Mu Delta Member (Recognized to be in top 20%)

Bachelor'S Degree, Bachelor Of Science In Communications

Spanish Language And Literature