Manage design and production of planned marketing programs. Assist in establishing strategic marketing plans to achieve corporate objectives for products and services. Develop and execute marketing programs to achieve stated objectives regarding revenue, profitability, and market share. Help manage marketing budget. Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage. Negotiate contract terms and outside agencies and suppliers. communicate with outside advertising agencies on ongoing campaigns. Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs. Analyze marketing programs and adjust strategy and tactics to increase effectiveness. Plan and conduct market research to identify opportunities for increased sales. Provide post-event reports, analysis, and regular status reports on marketing programs. Help establish and maintain consistent corporate image throughout product lines, promotional materials, and events.

Acted as key liaison between the firm and clients by providing exceptional client service, maintaining client relationships, and helping to engage clients for follow up business. Reviewed satisfied clients, secured testimonial letters and referrals, then partnered with the business development team to use the testimonials and referrals to engage new business. Conducted in depth client data analysis to develop and implement marketing strategies.

Responsible for the development, strategic planning and measurement of all retention communications from a life cycle view of a customer. Develop new and innovative solutions to better enhance the CRM program so communications are relevant, suitable and tailored to the needs of the customer. Lead efforts to create a platform that is sustainable long term and will lead to an automation of highly personalized content. Identify opportunities to continue to grow brand prominence, recognition, and promotions; work with cross functional departments to ensure there is a cohesive and strategic customer communication plan. Provide strategic direction for all Texas Retail customer facing communications from a holistic view. Move communications beyond silo experiences to contextually relevant communication and conversations at every touchpoint. Identify at-risk customers by partnering with analytics and segment marketing to study behavior of customers from an attrition perspective and focus on critical areas that would reduce attrition behavior. Responsible for analyzing, reporting program results on a monthly and quarterly basis. Work with third party vendors/ consulting company to strategize retention efforts as well as with the web team to create a seamless customer experience

Lead projects independently with Project Management and cross functional support to launch products and experiences that satisfy unmet customer needsFocused on Big Data initiatives where we tested and integrated data to drive and enhance customer communications and recommendationsDevelop robust business case models and overall program forecast that align with overall business objectivesWork closely with cross functional teams and track projects through handoff to marketing for launch Research, analyze, and make recommendations on the commercial feasibility of the product concept and identify key risksClosely monitor testing of new product concepts focusing on potential improvementsTrack and measure business performance metrics on Smart Energy productsWork with Marketing and Customer Experience teams to ensure customer satisfactionWork with Regulatory and Compliance on key issues and opportunitiesWork with Market Research to design projects to assess product impactCustodian of customer needs. Identifies, understands, and represents the customers’ needs in the development of new products and services for the company

Develop and implement innovative new methods to promote cross selling of all Direct Energy products with partnershipsWork closely with Business Development Manager launch new sales channel through small retail business and large corporation partnershipsDevelop strategic customized proposals for large corporation partnerships based on various business modelsLead development, facilitation, and launch of new retail partnerships which included management of system enhancements, customized system development, co-branded marketing strategy, and overall account managementDevelop and drive strategic promotional programs and co-marketing for small business and large corporation partnershipsResponsible for point of sale retail marketing material for large corporations and small business retail partnershipsLead the development of the annual retail promotions plan for the retail channelOversee and manage all Prepaid and partnership content on the webResponsible for defining ROI of promotional campaigns, ensuring that all existing assets are maximized, working with key stakeholders to allocate any incremental budgets, evaluating with sales managers any impact on Cost To Acquire, tracking performance, optimizing campaigns, and communicating with internal and external stakeholders on a timely basisMonitor competitor retail promotions for each market, provide intelligence, guidance and assistance to the Retail Sales Managers and define best practices for Retail Promotion activityManage the small retail sales team in the Dallas and South Texas area

Define, analyze and improve customer acquisition strategyManage and develop prepaid enrollment system for internal and 3rd Party useManage and create all legal documents for PrepaidOversee and manage all Prepaid content on the webDevelop Prepaid call center open scripting to reduce call handle time and improve customer experienceResponsible for communication of all product changes/developments as well as sales and marketing strategies to team. This entails researching, analyzing, problem solving, developing and implementing strategiesCreation of marketing collateral and fulfillment of collateral orders specific for Prepaid and Retail ChannelDevelop and project manage campaigns specific to the National Retail Accounts which includes development of direct point of sale marketing strategies and project management with all sales channelsManage the integration of acquired companies’ products into the Retail Channel

Support Sales Channels Managers in gathering data to determine "go to market" strategies for all channels, and to provide front end and back end research and analysis of the processes developedManage and strategize Direct Energy’s Prepaid product launch in Organic (Direct Energy Power-To-GoSM) and Incumbent (CPL Prepaid) territories for retail, multifamily, online, Inbound, and Outbound sales channelsStrategize and develop and manage marketing collateral and supporting documentsProvide strategy and development of system changes to Web and Powerup Enrollment tool

Perform complex Project Controls activities and assists in the preparation of Project Controls requirements for a project or assignmentParticipate in weekly project cost reviews/schedule meetingsIdentify trends and deviations and recommends corrective courses of action with regard to forecast vs. actualsProvide meaningful, accurate historical dataAccurate and detail oriented; comfortable with large volumes of data and proficient in the preparation of reports for distribution to senior project control team leads Accumulate and compile accurate cost management data to prepare the project budget and update the progress of the projectIdentify trends and recommends corrective courses of actionMaintain the established project cost program and prepares cost status reportsPrepare and support standard cost calculations for periodic reviews and auditsPerform a variety of tasks as assigned by senior and lead project controls staff

Greet customers, leased apartments, bookkeeping, entered accounts receivables, and supervised the community assistants