Danielle J. Wong Email & Phone Number

Saskatoon, Saskatchewan, CA

• I lead some of our most difficult & strategic projects, work across domains, and help build better processes across our team.
• Spearhead strategic, high-impact initiatives in support of our Product Growth/Product Marketing team and Product department, including Plan Ideal Customer Profiles, company-wide positioning, core product value props, a.
• Synthesize user and market research to drive recommendations for growth and strategic focus
• Write clear and concise internal documents to summarize current state/problems, ideal state/opportunities, user & market research, and put forth my proposed recommendations
• Own our quarterly competitor & market intelligence update, shared company-wide
• Drive alignment of my proposed recommendations of the strategic initiatives with our VP Product, Director of Product Marketing, Director of Product Management, Director of Design & Research; and work with key.

Saskatoon, Saskatchewan, CA

• Managed and built a team of 9 Product Marketing Managers (PMMs), Senior Product Marketing Managers (Sr. PMMs), and a Senior Platform Integrations Manager to help us more effectively price 7shifts, bring new products to.
• Initiated pricing & packaging tests and strategy proposals with the VP Product, such as price elasticity, acquisition, and expansion—working with the Pricing and Growth & Billing teams to ensure alignment and go to.
• Collaborated with other functional people managers, Directors, and VPs to discuss, plan, and implement process improvements (e.g., revamping our product launch process, creating a post-release retro framework.
• Launched and lead special projects such as our company's core Ideal Customer Profiles (ICP), ROI product statistics, our company’s positioning, and strategic narrative where the impact scope is at an organization-wide.
• Grew the team from 3 to 7 individual contributors within four months; recruiting, hiring, and onboarding 4 new Product Marketing Managers
• Organized and ran quarterly planning for our PMM team including retro, identify-discuss-solve, and setting OKRs that align with our company objectives

Saskatoon, Saskatchewan, CA

• Owned and launched one of the company's largest product releases in 2021 from inception to market during my 90-day probation period
• Created an in-depth deep-dive analysis for our Hiring product to identify opportunities, recommendations, drive product value, and build a action plan to hit OKRs across Product Management, Design, Data, Engineering.
• Led the development and execution of go-to-market strategies for product features and growth tests that drove engagement and adoption, and impacted different areas of the customer lifecycle journey (conversion.
• Oversaw and executed product release strategies, product messaging, upsell opportunities, and client/trial user segmentation
• Conducted Product Marketing data analysis, with the support of the Data team, by gathering and interpreting data, and presenting it in a clear and actionable manner
• Identified success metrics and measure the results of strategies and initiatives to continuously iterate and maximize results

Markham, Ontario, CA

• Collaborated cross-functionally with Product Management, Product Engineering, Sales, and Design to optimize messaging and usability around our product, new features, and offerings as well as help create and define new.
• Launched customer development ‘VIP’ sessions to collect product feedback and present our roadmap to better understand our customers and target audience
• Founded and organized 'Slice of ice' sessions, a monthly webinar series to train customers and partners with our product modules to increase product adoption and drive upsell opportunities
• Crafted pitch materials, wrote customer case studies, created product one-pagers, organized webinars, and managed conference & sponsorship operations to help advance sales opportunities and communicate the value of our.
• Managed and owned the 6-figure Marketing and Sales fiscal year budget
• Owned the conceptualization, creation, and delivery of marketing programs including print materials, blog posts, press releases, campaigns, and website content

Waterloo, CA

• As a company under the umbrella of the Lazaridis School of Business & Economics, Prism Resources is a technology rental and software training organization, serving a client base of over one 4,000 members per.
• Hired, managed, and supported the marketing team of 3 (Brand Manager, Communications Manager, and Sponsorships Manager) communication operations
• Worked with Training, Customer Service, and other internal teams to identify, assess, design, and implement all marketing activities
• Developed and implemented an integrated strategic marketing and communications plan to advance and maintain Prism’s brand identity
• Recognized internal and external marketing and communications opportunities and solutions, and define and execute appropriate strategies to support them
• Oversaw the day-to-day activities of the Marketing & Communications Department including budgeting, planning, team organization, and staff development

Waterloo, CA

• Focused on improving the organization through new project initiatives and increased efficiency of current processes across various departments
• Designed and implemented market research activities to gauge member opinions, further drive customer value, and develop new business strategies and initiatives
• Initiated the creation and design of the new Onboarding/New Employee Manual with everything from company culture, payroll processes, department overviews, and more
• Strategized long term projects for the organization to implement in addition to operational procedures including implementing a new Salesforce course with the Training Team
• Led the implementation of CRM software across the organization to keep a historical record of interactions with vendors
• Represented Prism Resources at sponsored events, judging case competitions and speaking with Prism members

Ottawa, ON, CA

• Formulated the inaugural strategic narrative, messaging, and pitch deck design for the corporate Shopify Plus slide deck, which was sent to thousands of prospective merchants, partners, and staff presenting the key.
• Collaborated with the Business Operations and Marketing Automation team to increase lead flow to Sales, helping implement a lead scoring process linked to marketing automation and the CRM platform
• Learned all the ropes of Enterprise Sales; got the unique opportunity to see the process through, from prospecting to closing
• Developed key skills for success in outbound sales such as cold calling and emailing, research, presentations, resources content creation, SPIFF organizing, etc.
• Adopted innovative new ways of selling, and disrupting the traditional enterprise sales approach of software
• Given problems, find solutions; find problems, present solutions

Kitchener, Ontario, CA

• Contributed to the generation of $227,000 in pipeline
• Collaborated with BDRs and Account Executives to learn the sales cycle and contribute significantly to Vidyard’s growth
• Performed market research to identify potential targets to grow the company’s internal database
• Organized monthly SPIFFs with the Sales Development & Business Development Managers
• Used Salesforce, KiteDesk, Clearbit, Sales Navigator, Hoovers, and Datanyze to build, profile, and create accounts for Mid-Market, Large Enterprises, and Key Accounts (companies with $10,000,000+ in revenue)
• Created custom, personalized Vidyard video hubs for prospective key accounts—demonstrating what our product could look like for them using their branding to drive more personalized outreach and demo experiences

Waterloo, Ontario, CA

• Leading community development between the Kitchener-Waterloo startup community with entrepreneurial-minded students.
• Led, hired, and supported a team of 18 (Events, Student Engagement, Finance, HR, Corporate Relations, and Marketing) to empower students to explore + pursue their entrepreneurial ambitions
• Developed partnerships with The Schlegel Centre for Entrepreneurship, Communitech, and The Entrepreneurship Society at UWaterloo,
• Determined the strategic direction of Startup Laurier and ensured successful execution of our vision
• Created valuable partnerships and connections with startups, innovation labs, and local entrepreneurs
• Helped our portfolios plan programs, workshops, events, and competitions including: Startup Consulting Case Competition, Laurier Entrepreneurship Competition, monthly Startup Chats, and skill-building workshops

Waterloo, Ontario, CA

• Oversaw nine Marketing Team executives who created brand awareness throughout the university and technology and startup community in Kitchener-Waterloo
• Responsible for the timely planning and execution of marketing strategies for events, programs, and overall brand awareness
• Developed marketing strategies and plans/design for the website, social media, newsletters/campaigns, initiatives, and the organization as a whole
• Managed all social media accounts (Facebook, Twitter, Instagram, MailChimp)
• Created creative branding graphics for print and digital
• Worked with Enactus Laurier to plan three substantial events as well as marketing & promotions for Global Entrepreneurship Week within Wilfrid Laurier University and the Kitchener-Waterloo region

Waterloo, Ontario, CA

• Worked with VP of Marketing and other executives of Startup Laurier to plan, organize, and run various creative marketing initiatives throughout the Laurier campus and community
• Helped attract attention to the organization and upcoming events with the goal of making an impact with businesses, entrepreneurs, students, and Startup Laurier itself

Waterloo, Ontario, CA

• Collaborated with the Street Team Manager and VP of Marketing to organize, run, and plan various creative and innovative marketing initiatives throughout the Laurier campus and community to bring attention to the.
• Helped run promotional booth and digital marketing campaigns including #StartupSelfies Green Arrow campaign which increased Startup Laurier's Facebook reach by 6000%
• Led and conceptualized the photo booth for BDO's New Venture Semi-Finals — handcrafted and curated props as well as marketed and branded the event

Kitchener, Ontario, CA

• As one of the first Campus Ambassadors at Communitech with their pilot program, I helped provide program feedback to improve the role and help expand the program to other universities and colleges in Ontario..
• Acted as a liaison between Communitech and our member companies and the students at Wilfrid Laurier University
• Gathered and analyzed market intelligence by attending employer information sessions, interviewing students, and reporting on findings
• Supported our company reps by helping set up speaking opportunities on campus
• Reported and presented feedback on campus and new graduate recruitment activity at Laurier
• Promoted Communitech’s epic student programming through maintaining an active profile on campus and organizing interactive booths at events

Kitchener, Ontario, CA

• Bridged the technical gap between the development team and customers, reducing the product knowledge chasm on the new company website
• Strengthened brand awareness for the company through publications, blogs, and interviews
• Managed social media channels
• Maintained strategically planned relations with customers by gauging product feedback through surveys and segmented email campaigns

Toronto, Ontario, CA

• June 2013 - August 2013 | June 2014 - August 2014
• Successfully in fulfilled all necessary requirements and certificates (NLS, Standard First Aid with CPR, Bronze Cross, Bronze Medallion)
• Ensured a safe aquatic environment for wading pool and splash pad patrons through supervision, accident prevention, public education, and public relations
• Ensured compliance with Ministry of Health Guidelines for Public Wading Pools and all relevant legislation and policy and procedures manuals
• Executed emergency procedures and uses safety/rescue equipment
• Performed administrative tasks to support the program and keeps daily logs

Honours Bachelor Of Arts (Ba), Communication Studies; Concentrations: Visual Culture And Cultural & Creative Industries

Honours Bachelor Of Business Administration (Bba) - Transferred

Ontario Secondary School Diploma (Ossd); Ontario Scholar, Certificate Of Achievement For Core French

Social Media Strategy