I lead some of our most difficult & strategic projects, work across domains, and help build better processes across our team.• Spearhead strategic, high-impact initiatives in support of our Product Growth/Product Marketing team and Product department, including Plan Ideal Customer Profiles, company-wide positioning, core product value props, a competitive intelligence program, growth opportunity analyses, and more• Synthesize user and market research to drive recommendations for growth and strategic focus• Write clear and concise internal documents to summarize current state/problems, ideal state/opportunities, user & market research, and put forth my proposed recommendations• Own our quarterly competitor & market intelligence update, shared company-wide • Drive alignment of my proposed recommendations of the strategic initiatives with our VP Product, Director of Product Marketing, Director of Product Management, Director of Design & Research; and work with key stakeholders to execute these changes• Independently define and recommend programs & solutions to address specific problems in our department

• Managed and built a team of 9 Product Marketing Managers (PMMs), Senior Product Marketing Managers (Sr. PMMs), and a Senior Platform Integrations Manager to help us more effectively price 7shifts, bring new products to market, and drive adoption of existing features• Initiated pricing & packaging tests and strategy proposals with the VP Product, such as price elasticity, acquisition, and expansion—working with the Pricing and Growth & Billing teams to ensure alignment and go to market, ultimately increasing MRR and ARPU• Collaborated with other functional people managers, Directors, and VPs to discuss, plan, and implement process improvements (e.g., revamping our product launch process, creating a post-release retro framework, proposing the build of product domain dashboards to track the ongoing health of all existing features, product domain RACI chart, and more)• Launched and lead special projects such as our company's core Ideal Customer Profiles (ICP), ROI product statistics, our company’s positioning, and strategic narrative where the impact scope is at an organization-wide level• Grew the team from 3 to 7 individual contributors within four months; recruiting, hiring, and onboarding 4 new Product Marketing Managers• Organized and ran quarterly planning for our PMM team including retro, identify-discuss-solve, and setting OKRs that align with our company objectives• Created a robust 30/60/90 template for new hires, which our People team later made the template for our entire organization—utilized to set up expectations and goals for 50+ new employees• Supported the ongoing growth and development of the Product Growth team, including recruiting, hiring, training, mentoring, coaching, and creating development plansManaged PMMs in these product domains: Growth, Billing, Scheduling, Communications, Team Engagement, Mobile, Platform, Integrations, Labor, Compliance

• Owned and launched one of the company's largest product releases in 2021 from inception to market during my 90-day probation period• Created an in-depth deep-dive analysis for our Hiring product to identify opportunities, recommendations, drive product value, and build a action plan to hit OKRs across Product Management, Design, Data, Engineering, Product Marketing, and Growth Marketing• Led the development and execution of go-to-market strategies for product features and growth tests that drove engagement and adoption, and impacted different areas of the customer lifecycle journey (conversion, activation, expansion, and advocacy/referral)• Oversaw and executed product release strategies, product messaging, upsell opportunities, and client/trial user segmentation • Conducted Product Marketing data analysis, with the support of the Data team, by gathering and interpreting data, and presenting it in a clear and actionable manner• Identified success metrics and measure the results of strategies and initiatives to continuously iterate and maximize results• Communicated new product features and updates to internal teams ensuring they had the information needed to capitalize on the release• Established a clear understanding of our customers’ needs, product offerings, and competitive landscape in order for product strategies to align with market demand• Collaborated cross-functionally with Product Management, Product Design, and Data to understand customer needs and own business outcomes with products in our domain • Member of the Diversity, Equity & Inclusion Committee—prioritizing activities and initiatives within 7shifts that promote DE&I and support the execution of those initiativesProduct domains: Growth, Billing, Scheduling, Communications, Team Management, Mobile

• Collaborated cross-functionally with Product Management, Product Engineering, Sales, and Design to optimize messaging and usability around our product, new features, and offerings as well as help create and define new products• Launched customer development ‘VIP’ sessions to collect product feedback and present our roadmap to better understand our customers and target audience• Founded and organized 'Slice of ice' sessions, a monthly webinar series to train customers and partners with our product modules to increase product adoption and drive upsell opportunities• Crafted pitch materials, wrote customer case studies, created product one-pagers, organized webinars, and managed conference & sponsorship operations to help advance sales opportunities and communicate the value of our products• Managed and owned the 6-figure Marketing and Sales fiscal year budget• Owned the conceptualization, creation, and delivery of marketing programs including print materials, blog posts, press releases, campaigns, and website content• Led and standardized the conference audit process to better analyze the ROI of sponsorship dollars to leads and opportunities within the sales funnel• Drove and grew event marketing programs from the ground up; assessing the right events to attend, building program design, engaging vendors, handling logistics, and driving pre- and post-event marketing tactics• Member of the organization's Social Committee — helped plan and coordinate social activities, events, and initiatives for staff

As a company under the umbrella of the Lazaridis School of Business & Economics, Prism Resources is a technology rental and software training organization, serving a client base of over one 4,000 members per year—bridging the gap between the classroom and the workplace for tomorrow's business leaders since 1991. • Hired, managed, and supported the marketing team of 3 (Brand Manager, Communications Manager, and Sponsorships Manager) communication operations• Worked with Training, Customer Service, and other internal teams to identify, assess, design, and implement all marketing activities• Developed and implemented an integrated strategic marketing and communications plan to advance and maintain Prism’s brand identity• Recognized internal and external marketing and communications opportunities and solutions, and define and execute appropriate strategies to support them• Oversaw the day-to-day activities of the Marketing & Communications Department including budgeting, planning, team organization, and staff development

• Focused on improving the organization through new project initiatives and increased efficiency of current processes across various departments • Designed and implemented market research activities to gauge member opinions, further drive customer value, and develop new business strategies and initiatives• Initiated the creation and design of the new Onboarding/New Employee Manual with everything from company culture, payroll processes, department overviews, and more• Strategized long term projects for the organization to implement in addition to operational procedures including implementing a new Salesforce course with the Training Team• Led the implementation of CRM software across the organization to keep a historical record of interactions with vendors• Represented Prism Resources at sponsored events, judging case competitions and speaking with Prism members

• Formulated the inaugural strategic narrative, messaging, and pitch deck design for the corporate Shopify Plus slide deck, which was sent to thousands of prospective merchants, partners, and staff presenting the key value and differentiators of Shopify Plus• Collaborated with the Business Operations and Marketing Automation team to increase lead flow to Sales, helping implement a lead scoring process linked to marketing automation and the CRM platform• Learned all the ropes of Enterprise Sales; got the unique opportunity to see the process through, from prospecting to closing• Developed key skills for success in outbound sales such as cold calling and emailing, research, presentations, resources content creation, SPIFF organizing, etc.• Adopted innovative new ways of selling, and disrupting the traditional enterprise sales approach of software• Given problems, find solutions; find problems, present solutions

• Contributed to the generation of $227,000 in pipeline• Collaborated with BDRs and Account Executives to learn the sales cycle and contribute significantly to Vidyard’s growth• Performed market research to identify potential targets to grow the company’s internal database• Organized monthly SPIFFs with the Sales Development & Business Development Managers• Used Salesforce, KiteDesk, Clearbit, Sales Navigator, Hoovers, and Datanyze to build, profile, and create accounts for Mid-Market, Large Enterprises, and Key Accounts (companies with $10,000,000+ in revenue)• Created custom, personalized Vidyard video hubs for prospective key accounts—demonstrating what our product could look like for them using their branding to drive more personalized outreach and demo experiences

Leading community development between the Kitchener-Waterloo startup community with entrepreneurial-minded students.• Led, hired, and supported a team of 18 (Events, Student Engagement, Finance, HR, Corporate Relations, and Marketing) to empower students to explore + pursue their entrepreneurial ambitions• Developed partnerships with The Schlegel Centre for Entrepreneurship, Communitech, and The Entrepreneurship Society at UWaterloo, • Determined the strategic direction of Startup Laurier and ensured successful execution of our vision • Created valuable partnerships and connections with startups, innovation labs, and local entrepreneurs • Helped our portfolios plan programs, workshops, events, and competitions including: Startup Consulting Case Competition, Laurier Entrepreneurship Competition, monthly Startup Chats, and skill-building workshops• Worked with the Events team to plan a 120 person entrepreneurship conference with Michael Wekerle as the keynote speaker• Launched internship opportunity program for paid members at local startups• Introduced bi-weekly reports, guidebook/transition reports + detailed expectations to the executive team• Successful growth and new record in Startup Laurier history - exceeded records in event attendance, organized 16 events, 500% increase in paid membership, 500% increase in general membership, 42% increase in Facebook likes, average of 1 new Twitter follower/day, complete content and design revamp of the new corporate website, and $12,900 in sponsorship• Entrepreneurs Exchange won Best Flagship Event at The Lazaridis Students' Society's Year End Gala - This is an event run every year by its respective club that is consistently well-executed and this year has gone above and beyond to make it even better• Media coverage on CTV News Kitchener, The Cord, and BetaKit• Awarded Club of the Year out of 22 Lazaridis Students' Society business organizations

• Oversaw nine Marketing Team executives who created brand awareness throughout the university and technology and startup community in Kitchener-Waterloo• Responsible for the timely planning and execution of marketing strategies for events, programs, and overall brand awareness• Developed marketing strategies and plans/design for the website, social media, newsletters/campaigns, initiatives, and the organization as a whole• Managed all social media accounts (Facebook, Twitter, Instagram, MailChimp)• Created creative branding graphics for print and digital• Worked with Enactus Laurier to plan three substantial events as well as marketing & promotions for Global Entrepreneurship Week within Wilfrid Laurier University and the Kitchener-Waterloo region

• Worked with VP of Marketing and other executives of Startup Laurier to plan, organize, and run various creative marketing initiatives throughout the Laurier campus and community• Helped attract attention to the organization and upcoming events with the goal of making an impact with businesses, entrepreneurs, students, and Startup Laurier itself

• Collaborated with the Street Team Manager and VP of Marketing to organize, run, and plan various creative and innovative marketing initiatives throughout the Laurier campus and community to bring attention to the organization and upcoming programs and events• Helped run promotional booth and digital marketing campaigns including #StartupSelfies Green Arrow campaign which increased Startup Laurier's Facebook reach by 6000%• Led and conceptualized the photo booth for BDO's New Venture Semi-Finals — handcrafted and curated props as well as marketed and branded the event

As one of the first Campus Ambassadors at Communitech with their pilot program, I helped provide program feedback to improve the role and help expand the program to other universities and colleges in Ontario. Communitech is a public-private innovation hub that supports a community of more than 1400 companies — from startups to scale-ups to large global players.• Acted as a liaison between Communitech and our member companies and the students at Wilfrid Laurier University• Gathered and analyzed market intelligence by attending employer information sessions, interviewing students, and reporting on findings• Supported our company reps by helping set up speaking opportunities on campus• Reported and presented feedback on campus and new graduate recruitment activity at Laurier• Promoted Communitech’s epic student programming through maintaining an active profile on campus and organizing interactive booths at events• Met with students and student groups to discuss career opportunities with Waterloo Region tech companies

• Bridged the technical gap between the development team and customers, reducing the product knowledge chasm on the new company website • Strengthened brand awareness for the company through publications, blogs, and interviews• Managed social media channels• Maintained strategically planned relations with customers by gauging product feedback through surveys and segmented email campaigns

June 2013 - August 2013 | June 2014 - August 2014• Successfully in fulfilled all necessary requirements and certificates (NLS, Standard First Aid with CPR, Bronze Cross, Bronze Medallion) • Ensured a safe aquatic environment for wading pool and splash pad patrons through supervision, accident prevention, public education, and public relations• Ensured compliance with Ministry of Health Guidelines for Public Wading Pools and all relevant legislation and policy and procedures manuals• Executed emergency procedures and uses safety/rescue equipment• Performed administrative tasks to support the program and keeps daily logs• Interacted with the public and staff to provide program information; promoted activities/events• Took appropriate action to deal with incidents, problems and emergencies as outlined in Divisional policies and procedures• Performed pool and facility maintenance (i.e. adds appropriate chemicals adhering to WHMIS Guidelines, filling, draining, and cleaning of the wading pool)