Danielle Moore Email & Phone Number

Broomfield, Co, Us

Broomfield, Colorado, Us

Broomfield, Colorado, Us

Newport Beach, California, Us

Member of Chipotle’s rapid response crisis team, responsible for working with the director of communications to quickly develop strategic communication plans to protect the brand’s image and keep internal and external stakeholders informedServe as company spokeswoman to speak with the media and other stakeholders about key events and initiatives Manage Chipotle's PR team, including one field agency, one national agency, and two international agencies. Oversee and approve the development of national and local PR initiatives and the creation of all PR materials including press releases, media alerts, talking points and more. In 2015, we generated nearly 10 billion positive media impressions for a media value of more than $18 millionWork directly with the marketing team on marketing initiatives, promotions, and announcements to develop and execute strategic PR plans. Worked on Chipotle's most awarded marketing campaign ever, "Farmed and Dangerous," which sparked widespread media coverage and generated more than 1 billion media impressions from more than 300 placements, with nearly universal positive coverage, winning two Sabre awards. Worked on Chipotle's short film, "The Scarecrow," and saw similar accolades including 614 million media impressions, helping it win the Grand Prix Gold Lion in PR at the Cannes Lions International Festival of Creativity Write and oversee the creative production and distribution of Chipotle's internal newsletter, The PepperPlan several press events each year as a way to connect journalists and influencers with key business initiatives such as the Chipotle Cultivate Festival (a free day-long food, music and ideas festival), the introduction of new menu items, and national partnershipsOversee grant partnerships and administrative duties for the Chipotle Cultivate Foundation

Managed all internal and external communication for EVOL and placed more than 120 press hits in 12 months including CNBC Worldwide Exchange, Oprah Magazine, Everyday with Rachael Ray and Eat This, Not That Diet Book. The media placements resulted in 172 million impressions and a publicity value of $2.2 million, putting the small natural foods company on the map as a lifestyle brandDeveloped and managed EVOL’s philanthropy and in-house wellness programs and worked with executive team to implement non-profit partnerships and team-building activitiesAssisted in the launch of four new product lines and played an integral role on EVOL’s innovation team by developing web, sales and packaging copy for all new and existing productsCrafted and executed the PR for FestEVOL, an innovative marketing platform developed by EVOL, in partnership with Triple Peaks Resorts that brought a lifestyle-oriented OAR concert series to three top ski resorts nationwideCreated and executed crisis communications plan during EVOL’s first-ever recall

Bachelor’S Degree, Journalism And Mass Communication

Education record