Danielle Keightley Email & Phone Number

I'm a freelance marketing consultant helping businesses elevate their online presence by building reach, authority and engagement through brand, marketing and content strategies.I work with business leaders, in-house marketing teams and agencies so you have support when and where you need it. Clients include Jurlique, Raww Cosmetics, INIKA Organic, Tourism Whitsundays, Joy Wedding Websites, Mapiful, MiaDonna, eWed Insurance, Traveler’s Joy, Chrono24, Bridesmaids Only, Mens Rings Online and Easy Name Change.

The Wedding Playbook is an essential online wedding planning destination delivering value to our audience and advertisers simultaneously through content that's current, candid and creative.Marketing Strategy:● Establish a brand identity● Plan, design and schedule social media content for an online community of 55k followers across Facebook, Instagram and PinterestClient Acquisition:● Identify and lead online business development opportunities using ActiveCampaign Email Marketing & CRM● Develop and implement content marketing campaigns for over 200 business clients spanning blog, social media and email promotionWebsite & Blog: ● Develop content strategy with consideration of SEO and market insights● Write wedding planning articles and curate real wedding and styled shoot features● Develop and maintain a WordPress website for an international readership of 45k unique visitors per monthDigital Magazine: ● Develop a content plan and curate and write editorial for each biannual issue● Design the publication using InDesign and Photoshop ● Publish on IssuuPhoto Shoots:● Develop original shoot concepts and design inspiration boards● Recruit and coordinate teams of wedding suppliers including venues, photographers, cinematographers, stylists, florists, stationers, cake designers, dress designers, suiting specialists, hair and makeup artists● Cast and style models● Lead the shoot day and support the team with creative direction, time management and troubleshooting

Showcasing Australian small businesses creating handmade products. I've been responsible for brand design, WooCommerce website development, product curation, blog post writing and social media marketing. A press release I wrote on trending Christmas decor themes resulted in a feature on leading interiors blog Style Curator.

Radford HR provides practical people management advice to promote best practice, employee engagement and organisational optimisation.Website Audit, Copywriting & Editing:A change of ownership necessitated a website review and update. Following a content audit, I consolidated and restructured pages for a streamlined user experience. I refined communication of key selling points, optimised for SEO and added clear calls to action to help drive enquiries.Training Presentation Development:Developed presentations for the Founder's conference keynote, live webinar series and pre-recorded online training for various clients, repurposing and restructuring educational content for optimal delivery. Buyer Enablement Content:Prepared a two-page sales document summarising Radford HR’s key services. Providing a concise overview of the business offering, it enables a quicker response to enquiries and is easily shared within teams for decision making.Blog Post Writing:Created a research backed, SEO optimised, evergreen blog post exploring the costs, causes and impacts of poor mental health in the workplace. The article also discusses what employers can do to improve employee wellbeing and articulates how Radford HR can help.E-newsletter Writing:Nurtured client relationships by creating personalised communications designed to inform, sell and re-engage. I generated leads for new offerings, shared thought leadership content and delivered important company announcements.Social Media Post Writing:Produced a series of social media posts to promote new initiatives, share company updates and position Radford HR as a thought leader by repurposing published content on industry hot topics.

Brisbane, Australia

Affinage Professional is a hair colour manufacturer servicing Australia, NZ and the Asia-Pacific region. Focus:1. Produce sales enablement content for a wholesale distributor network. 2. Engage professional hairdressers as product users and retail stockists through content providing technical support, best practice and creative inspiration. Blog Strategy:⭐ One blog post delivered 4.3% of all website traffic within 6 months of publication as the 5th most visited web page. ● Planned and produced blog content geared for SEO● Repurposed hair colour recipes sourced through social media into seasonal collections to drive website traffic● Repurposed a live webinar by Affinage’s Technical Educators into a comprehensive how-to guide for bright hair colouring● Leveraged the expertise of Affinage’s Brand Ambassadors to share advice from hairdressers for hairdressers that explored product benefits to build demandSocial Media Strategy:⭐ Achieved 609k views across 12 tutorial videos featuring Affinage products by partnering with B2B content creator Shauna Elizabeth Hair. ● Developed content pillars for social media strategy and delivered posts across Instagram, Facebook and LinkedIn for 25k followers● Sourced and engaged professional hairstylists with social media followings to produce branded contentProduct Launches: ● Led the digital marketing campaigns for two retail collection launches● Wrote press releases published in trade magazinesMarketing Initiatives:● Investigated B2B marketing opportunities and developed inbound marketing campaigns ● Wrote content for a quarterly print and digital newsletter ● Produced marketing and sales collateral in collaboration with the graphic design teamB2B Conference:● Presented marketing strategy at the B2B conference● Provided conference planning and communication support

Brisbane, Australia

MineRP is an international mining software and consulting company specialising in mine planning and scheduling tools, enterprise technical solutions, mining consulting and professional training.Regional:● Planned and executed localised marketing strategy● Supported business development through direct/email marketing campaigns and client liaison● Developed print/digital advertising and sales collateral using Photoshop, InDesign and Illustrator● Coordinated events including open days and trade show exhibitions● Designed and commissioned branded merchandiseInternational:● Maintained Facebook, LinkedIn and YouTube social media profiles● Composed and published media releases● Developed and maintained website content● Coordinated client e-newsletter publicationAchievements:● 65% growth in social media followers in 6 months● 100% growth in monthly website visitors to flagship product page after redevelopment● Consistent 20% open rate for international e-newsletter series distributed to 3,000 clients

Brisbane, Australia

Developed and implemented marketing, social media and public relations strategy, designed advertising and sales collateral, developed and managed the website and coordinated events. Emphasis on cost effectiveness and building community engagement.

Nathan, Brisbane

Recruited, trained and assisted event management work experience students in their coordination of Student Linx events whilst executing marketing strategy. Emphasis on facilitating intercultural interaction and supporting student development.