I help women in the administrative support profession put their business britches on — because when you run a business, you aren't anyone's assistant. I'm on a mission to show you how to kick business butt, get better clients and start making the money you and your family deserve. Subscribe to the blog for more of my straight-talking, no-nonsense brand of business-building savvy and insights every week.BUSINESS LESSON #1:"Virtual assistant" is a term of employment, not business. And when you run a business, you aren't anyone's assistant. This is one of the most important business principles to learn that will be vital to your success.I point this out because Rule #1 in business and marketing is "Don't confuse clients." When you call yourself an assistant, but need clients to understand that you're a business owner (and not their beck-and-call employee), you confuse them. People only understand that word one way: employee. And when they think you are some sort of employee (an assistant), they don't expect to pay you more than an employee and it makes your education efforts and conversations with them far more difficult.This is because you have to work double-time to change and manage the wrong expectations they then have about how you work together, the nature of the relationship and how much it will cost.Don't you want things to be easier in your business? To charge higher fees and not have people balk, thinking, "If you're just an assistant, why would I pay more than $10, $15 or $20 an hour?"The bottom line is you predispose people to thinking of you in these terms when you call yourself an assistant. And it's my mission in life to help you stop doing that so you can get better clients, earn more and have a happier business.