Onboarded and quickly promoted from Account Service & Engagement Leader, to Director, managing/supervising a team of 25+ brand marketing and creative professionals. Branding projects for over 50+ KF RPO clients during new partner implementations across employer branding, internal and external communications. Ongoing multi-channel recruitment marketing and creative services for a portfolio of retained clients-Sales support/enablement for each new potential partnership-EVP/Brand Marketing Implementation Team Leader for onboarding new clients-Delivering a suite of branded tools, materials and messaging for every successful onboarding; providing the recruiters with the tools, materials and training needed for driving successful conversations with candidates and driving messages in market -Providing ongoing recruitment marketing and creative support for client solutions where these services were included -Responsible for team operations; leading and developing creative and recruitment marketing talent within the team along with an extended global team- Conducting end-to-end employee value proposition development from research and delivery through activation

Partner with the founder of Crystalline selections on the development of import, sales, marketing and promotional programs for a number of small-family owned wineries from France, Germany, Austria and Italy: - Sourcing, on-site visits and selection of wines to be featured within the Crystalline portfolio- Presenting the Crystalline portfolio and selling to local retailers and restaurants in NYC- Creation of sales sheets, tasting notes and translations (French)- In-store tastings; wine tastings for the trade/consumers- Wine dinners; event planning; project management - Attend trade shows, tastings and events across Germany, Italy and France, i.e., VDP, Prowein, Vinitaly to source wines for the Crystalline portfolio- Ongoing relationship management with wineries- Administrative responsibilities as it relates to the import/export of wine from the EU

- Driving account, brand, creative and media strategy on marquis accounts for a wide range of clients from technology and finance to food/beverage across multiple platforms/channels- Creating branded experiences for all stages and touch points along the customer journey/employee lifecycle- Developing senior client relationships and growing business including selling solutions, technology products and services - Partnering with TMP's network of global offices and teams on large multinational accounts (service, creative, strategy; campaign development, media planning, negotiation; SEM; SEO)- Large insights-driven branding, creative initiatives and campaigns across platforms/channels (digital/social/mobile/traditional) including global trans-creation of messaging- Brand-building and elevation programs across social media platforms based on client goals and the brand’s interaction with the community through engagement - Leading/conducting leadership interviews and focus groups; presenting findings; developing positioning, brand platform and associated pillars/messaging- Analyzing/synthesizing data; leading brainstorming sessions; finding the key insights to develop and write creative and technology briefs- Creative partner, collaborator and advocate- Consummate white-boarder and creative brief writer- Responsible for the overall P&L and leading the account service and cross-functional teams in the NY office to ensure strategic and service delivery across clients and businesses globally- Working closely with the finance team on annual budgeting/monthly forecasting- Support clients and new business team on RFP's, writing of proposals/SOW's and presentations- Identifying, hiring, on-boarding, training and annual evaluations of team members- Metrics/analytics- Bi-coastal responsibility 2008-2010 (NY-San Francisco)

- Working from San Francisco, responsible for TMP's global brand offering- Leading the team of global brand strategists based in the US and UK- Delivery of US and large, global brand engagements- Brand research, insights, development, positioning (qualitative and quantitative approach)- Brand identity development (visual , tone, personality, voice)- Provide creative teams with meaningful insights that inspire (creative briefing process)- Ensure creative is on brief/on-strategy- Development of overarching brand guidelines, tool kits and messaging- Brand activation and amplification - Global trans-creation to adapt for language and cultural differences - Brand launches, leadership workouts and education- Brand-tracking - Lead brand RFP’s, proposals, presentations

- Lead strategist on agency's largest SF-based accounts- Annual strategy planning and execution- Oversight of the account service and creative teams responsible for delivery- Media planning, negotiation, buying- Metrics/analytics

Working with account service, creative and digital teams to deliver strategy for key accounts based in Southern California:- Responsible for the client intake and web site discovery process- Business requirements documentation - Proposal writing- Project management - Metrics/Analytics

Boutique agency, responsible for managing the team and office responsible for delivering strategy, creative/branding, marketing and advertising to a large range of clients including Warner Bros., USC, and the Drucker Schoool of Management in the Greater Los Angeles Area.

Responsible for delivering strategy and leading the teams on key accounts

- Responsible for day-to-day account service for accounts such as the Port Authority of New York and New Jersey, PATH and a variety of prominent real estate companies and agencies in NY- Media negotiation, buying and placement- Working with the creative team to deliver executions- Project Management

Account service; media planning and buying; ad placement.