Danielle Kingsley Baker Email and Phone Number
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I thrive on using data to empower businesses, driving strategic growth and innovation through insightful analysis and actionable insights. As an experienced Senior Data Science Manager, I excel in leading data science teams and collaborating with cross-functional partners to make informed, data-driven decisions that significantly impact product development, growth, and user engagement.I emphasize strategic planning and statistical analysis in every project, employing tools like SQL and Tableau to uncover deep insights. My proficiency in A/B testing and problem-solving has been instrumental in developing strategies that resonate with users and stakeholders alike.Building strong relationships and fostering a dynamic environment where adaptability and critical thinking are valued are key aspects of my approach. This mindset streamlines processes and enhances cross-functional collaboration, boosting efficiency and effectiveness. I am passionate about hiring the best talent and dedicated to their growth and development, ensuring our teams possess strong technical skills, communication, and leadership abilities.
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Data Science ManagerInstagramSan Francisco, Ca, Us -
Data Science Manager, Messenger Privacy & ComplianceMeta Aug 2024 - PresentMenlo Park, Ca, Us -
Board Of DirectorsSugar Bowl Resort Dec 2022 - PresentNorden, California, Us -
Data Science ManagerInstagram Mar 2018 - Jun 2023• Experienced in scaling high-impact Data Science teams, focusing on strategic hiring, team culture, and robust operating principles. As the lead for the US Creator Monetization team, I expanded the team to five DSs, driving key projects like IG Subscriptions.• Frequently stepped into a director-level position as an interim head of Creator Monetization, leading planning, representing the team in senior leadership forums to engage leadership in critical decisions, and successfully onboarding our new director; Designed the process for and led goal setting, reporting, and analytics updates for Creator Monetization, resulting in a more efficient, consistent and principled planning process.• Led the opportunity sizing for a new ad placement and partnered with our PM Director to justify the need and drive approval from Meta leadership to build. Drove the modeling, opportunity sizing, and alignment across FB and IG stakeholders. Resulted in approval from the CEO and is currently being tested in the market.• Directed a cross-Meta and cross-functional effort to internally align on a definition of Creators for Facebook and Instagram; Drove alignment on the decision to fund development for an internal classifier to identify Creator accounts. This definition is used to set company goals, measure progress and enables Meta to understand Creators’ behavior, helping Meta build products and features tailored to their needs to increase Creator retention and long-term value to Instagram.• Drove the Creator Monetization portfolio strategy in partnership with a senior data scientist to inform the current state of our portfolio and to start developing an understanding of our most valuable and incremental products and how we should change our investment to ensure maximum long-term incremental revenue for Meta.• Partnered with other DS leaders to create the initial monetization efficiency playbook for Instagram Ads to achieve monetization efficiency ($/hr) parity with Facebook. -
Senior Manager, Data AnalyticsLookout Aug 2012 - Feb 2018Boston, Massachusetts, Us• Delivered key insights influencing product optimizations and multivariate tests to drive core business metrics.• Three years of management experience, leading a team of analysts and data engineers.• Developed reporting tools and self-service dashboards that provide key data insights to company stakeholders.• Collaborated with Sales to build strategic presentations for current and prospective partners, demonstrating the value of our partnership through data.• Supported executive management for all data requests, especially content for board presentations and the biannual state of security report.• Defined, built, and monitored our core business metrics for monitoring the business's health (retention, renewal, conversion, activations). Created a new metric to measure the engagement of users over time.• Launched Push Notifications as a channel to drive activations, conversions, and improve user engagement, which resulted in a 10% lift in preload activations.• Managed company-wide Mixpanel implementation for all app and web clickstream data. Educates the company on best practices for event design and oversees events budget in coordination with Finance/Engineering.• Wrote, debugged, and code-reviewed SQL scripts in Hive and MySQL. Built 20+ ETLs in Airflow and Jenkins to populate new models for reporting.• Worked with Data Engineering to oversee our migration from MySQL to Hive and redefined our business logic and data structure.• Built and maintained financial reporting and invoicing for partners; Data point person for our external audit.• Collaborated with the security research team on highly confidential work.• Co-inventor on two Lookout patents and member of the committee that organized and launched the employee-led Lookout Foundation.U.S. 9,602,508-“System and Method for Performing an Action Based Upon Two Party Authorization.”U.S. 20,170,142,090 A1-“System and Method for Permitting an Action Based on Verification Information and a Challenge Token.” -
Regional Forecast AnalystCassidy Turley Sep 2009 - May 2012• Built statistical forecast models for U.S. Research and the 20 CT metro offices.• Compiled data, assisted with writing, and created visualizations for the quarterly U.S. Research reports.• Supported the Chief Economist and assisted with content for presentations.• Authored white papers on various subjects, including the tech sector’s impact on Commercial Real Estate.• Wrote and presented forecast models for commercial real estate indicators using various methods, including regression analysis; presented at the first annual company conference. -
Intern, Fixed IncomeDodge & Cox Jun 2008 - Aug 2008• Researched leading economic indicators to find correlations with movement of the stock market• Analyzed 10ks and researched the financial strength of GMAC, Ford Motor Company and Residential Capital, LLC• Analyzed ResCap bond exchange, calculated the debt reduction, and charted new schedule of maturities• Presented final investment recommendation regarding GMAC holdings to the Fixed Income Investment Policy Committee -
Event Planning And Marketing AssistantSan Francisco Giants Jun 2007 - Aug 2007San Francisco, Ca, Us• Assisted with planning, set-up, and management of special events held in AT&T Park (now Oracle Park)• Led or assisted in the management of events specifically for the 2007 MLB All-Star week• Created promotional PowerPoint presentations and researched target audiences
Danielle Kingsley Baker Skills
Danielle Kingsley Baker Education Details
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University Of VermontStatistics -
Marin Academy
Frequently Asked Questions about Danielle Kingsley Baker
What company does Danielle Kingsley Baker work for?
Danielle Kingsley Baker works for Instagram
What is Danielle Kingsley Baker's role at the current company?
Danielle Kingsley Baker's current role is Data Science Manager.
What is Danielle Kingsley Baker's email address?
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What is Danielle Kingsley Baker's direct phone number?
Danielle Kingsley Baker's direct phone number is 141533*****
What schools did Danielle Kingsley Baker attend?
Danielle Kingsley Baker attended University Of Vermont, Marin Academy.
What skills is Danielle Kingsley Baker known for?
Danielle Kingsley Baker has skills like Project Planning, Crm, Team Leadership, Program Management, Vendor Management, Cloud Computing, Research, Agile Methodologies.
Who are Danielle Kingsley Baker's colleagues?
Danielle Kingsley Baker's colleagues are Lizaya Wallace, Adriana Santos, Elsa Sh, Juan Díez Domínguez, Mercy Molina, Urooj Munir, Tamilli Spessatto.
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