Communications Manager
Current• Create marketing collateral including content for APNA's website and digital newsletter, including feature articles.• Develop and execute email marketing campaigns for national initiatives, effectively reaching a diverse audience.• Plan marketing campaigns including email, social media and social media advertising.• Responsible for planning and delivery of social media campaigns and email campaigns to many audiences across appropriate channels including Facebook, X, and Instagram to increase the organization’s visibility and promote organization events.• Manage the Communications Specialist, including coaching, monitoring employee performance, and conducting regular and annual appraisals.• As needed, manage contractors. • Sustain consistent brand messaging to advance brand identity.• Create, manage, and share engaging and creative messaging to diverse audiences across multiple channels, including social media and email. • Keep up to date on new ideas and approaches by staying aware of trends and changes in marketing and communications best practices. • Track and report KPIs.• Design graphics for email, website, print products and social media.• Provide in-person and online customer support for APNA’s two conferences held annually.
