Danielle Lieberman Email & Phone Number

Kingwood, Tx

• Drive patient acquisition and revenue growth of Vision Source practices through consultative assistance in marketing, advertising, and branding based on detailed geographic and demographic market data• Plan and build marketing communications to members, including email campaigns, articles published on internal member portal, weekly e-newsletters, and surveys• Manage content and scheduling of corporate social media channels• Create marketing assets for corporate campaigns and member practices, including social media graphics, digital ads, postcards, and flyers• Assist in the planning and marketing of virtual events and annual member conference

Kingwood, Texas, United States

• Launched and managed cooperative online marketing efforts for regional groups of member doctors across the country• Assisted Essilor and Vision Source marketing teams in launch of national, patient-facing marketing campaign• Increased efficiency by implementing digital asset management system• Delivered marketing presentations at regional member meetings

Kingwood, Texas, United States

• Provided networked optometrists and staff members with assistance in digital marketing, including social media strategy and search engine optimization• Assisted in increasing gross sales in 12 strategic markets through targeted consultations to improve awareness and understanding of Vision Source resources • Managed Vision Source social media accounts and assisted with content creation, resulting in a significant increase in Facebook page likes, post reach, and post engagement within first month• Composed and revised company press releases, blog posts, and industry publications

Waltham, Ma

• Assisted students develop and refine concepts in written communications • Wrote blog entries for university Writing Center

Tarrytown, Ny

• Collaborated with market research and forecasting to project uptake, market share, and demand of a new EYLEA® Injection delivery device• Developed a flexible supporting forecasting model in Excel to efficiently analyze various scenarios• Compiled competitive landscape and expected launch timeline of treatments currently in clinical trial phases• Created a template to track the number of participants in competitive clinical trials by indication and estimated annual patient participation in trials through the next three years• Helped organize, promote, and execute company-wide food drive and bake sale for the Westchester Coalition for the Hungry and Homeless

Bellevue, Wa

• Conducted research to identify new markets with a need for metalworking or hydraulic fluid• Created campaigns by selecting potential customers that fit specific parameters within each industry• Used CRM system to track campaign progress and provide team with weekly statistical summaries• Created and presented social media strategy to be implemented within the year• Wrote questions for Q&A and revised case studies and skill builders on company website

West Conshohocken, Pa

Developed content for company website and workbooks, including blog entries and success stories, and created training guides for new sales employees and interns.

Glastonbury, Ct

Assisted customers, learned basic company operations, and performed market research to convince co-owners to launch a customer loyalty program.

Bachelor’S Degree, Marketing

Activities and Societies: Member of Bentley University Swim Team, Bentley Women's Leadership Floor Mentor, First Year Seminar Facilitator

Education record

Study Abroad Program, Fall 2013