- Partnered with clients and internal teams to develop and execute data-driven content strategies, including paid search, paid social, and SEO solutions, that resulted in increased client ROAS. Select clients included: Eva NYC, I Hate Steven Singer, Rain Bird, and Itzy Ritzy.- Built strong relationships with clients by listening to their needs and providing them with insights and recommendations that helped them grow their businesses and that led to new business opportunities for NetElixir.- Ran copy and branding tests, analyzed results, tracked trends, and discussed client needs to develop and execute strategic and optimized content plans.- Created data-driven customer personas and brand boards for NetElixir clients and prospects to define a strategy for what the brand should do and what experience they should create to reach their high-value customers.- Managed one part-time writer and a team of freelance writers, including hiring, project managing assignments, editing work, and providing feedback and training.- Effectively represented NetElixir and the Content Team in presentations on pitches, client business reviews, and webinars.

• Developed on-brand content for a variety of retail clients, including Google ads, social media ads, SEO, and blogs.• Shared best practices and insights from testing in the form of NetElixir blogs and case studies.• Connected with clients regularly to present strategies and business reviews, and to discuss new ideas.• Wrote an e-book detailing organic social media best practices that was shared with clients in December 2020.

• Read stream of tweets relevant to show in real-time; repost best tweets into the Sidecastr second-screen app• Curate for NBC's The Voice, ABC's Black-ish, ABC's How to Get Away With Murder, The CW's Supernatural. Previously curated for ABC's The Bachelorette, ABC's Grand Hotel, and The CW's Jane the Virgin, MTV’s Girl Code, MTV's Awkward, FOX's Scream Queens, ABC's The Bachelor, ABC's The Catch, ABC's Scandal, and Freeform's Pretty Little Liars, among other shows.

• Wrote external marketing copy for higher education books across a variety of disciplines, including Criminal Justice, Automotive, IT/MIS, History, Communications, and English. Filled in for other writers as needed in disciplines including Science and Engineering.• Managed Preface collection and upload project for the Content team.

Freelancer with skills in writing (copywriting, copyediting, proofreading, blog writing, article writing) & marketing (brand management, social media management, brand launches, website audits).

Marketing Manager at Random House Children's Books for Licensed and Proprietary Brands.- Created and managed marketing plans for major licensed & proprietary brands at Random House Children’s Books, including Magic Tree House, Junie B. Jones, and Nickelodeon books.- Led weekly team meetings for Magic Tree House marketing, working with colleagues across marketing and publicity to manage the progress of each quarter's marketing plan.- Developed marketing collateral, including writing copy and working with the design team on book displays, consumer giveaways, and more.- Managed relationships with publications including Publishers Weekly and external marketing agencies to identify and coordinate advertising opportunities and execute ad campaigns.- Presented marketing plans at division-wide quarterly meetings.

Research and write SEO-focused financial articles.

• Managed marketing campaigns from start to finish for major licensed brands, including original series launches for Assassin’s Creed, World of Warcraft, and LEGO NEXO KNIGHTS.• Communicated with licensors to ensure compliance with brand guidelines when creating ads and marketing materials.• Identified key advertising opportunities, and worked with ad coordinator and creative team to design and place ads.Major marketing campaigns:• November 2016: Developed fan giveaway pieces for World of Warcraft: Traveler for exclusive distribution at Blizzcon and to virtual con attendees, totaling a reach of over 50,000.• August 2016: Launch of new nonfiction series, LEGO Nonfiction, involving heavy collaboration with LEGO and Scholastic UK. Developed a website, a poster for teacher giveaway, bought an ad in Homeschooling Magazine, and worked with an outside agency on a Mommy Blogger campaign – which received 30,000 engagements and a reach of over 1.3 million.• July 2016: Worked with an outside agency to distribute copies of Star Wars Jedi Academy #4: A New Class with a coordinating marketing piece – a branded student ID holder. The agency’s mailer resulted in 45 posts, with 3,000 engagements and a reach of over 884,000. Simultaneous ad buys on Roblox.com and in Geek Riot comics. The book debuted at #4 on the New York Times Best Sellers List for Children’s Series.

• Brainstormed, developed, and executed marketing campaigns for major brands, including Clifford the Big Red Dog, the Magic School Bus, and Goosebumps.• Coordinated ads and touts across Scholastic web channels.• Significantly grew social presence for brands; some brand pages grew over 50%.Major marketing campaigns: • October 2015: Goosebumps movie 15-day countdown and 30-day Trick or Treat Giveaway. Campaign was fully self-executed, from editorial planning and writing to art design to running giveaway and sending out prizing.• Summer 2015: ‘Clifford Takes a Trip’: social media campaign based on Instagram, which included participation from a fan in each of the 50 states and 7 Instagram influencers; #CliffordTakesATripContest received over 1,800 posts on Instagram during the 2-month campaign, with a reach of over 246,000.• March-April 2015: ‘Goosebumps Monster Madness’: fan-voting campaign March Madness-style to pick the best Goosebumps book of all time. Resulted in an over 4000% increase in Tumblr followers, and the first week of voting drew over 10,000 votes per match-up.• October 2014: ’31 Days of Goosebumps’ began with the launch of official Goosebumps channels on Tumblr, Twitter, and Instagram, in addition to the Facebook page. Total reach of over 1 million people, with nearly 2 million impressions and 66k+ engagements.

• Develop and coordinate audio book marketing with Trade division social media teams• Create and develop content and monitor fan response on the Facebook pages of 5 major brands with fan bases ranging from 35,000 to 401,000• Develop social media content for brand Pinterest and Instagram accounts• Oversee video products including setting up new product in internal system, reviewing packaging and editorial content, distributing samples, managing inventory, keeping master list of releases current, communicating with distributors and internal Scholastic channels• Research and analyze webpage analytics and visitor trends for 3 major brands, using Google Analytics• Target industry news sites to analyze and compile daily news e-blasts for department• Coordinate 8-10 off-site publicity events per year for Scholastic’s Magic School Bus• Act as the point-person for station relations for PBS brands• Assist the marketing department as needed, including writing blog posts, compiling iPhone app rankings, staffing events, and packaging giveaways• Provide administrative assistance to SVP in a demanding, deadline-driven environment• Manage team of two employees

Assistant to the Senior Vice President of Marketing and Consumer Products, Scholastic MediaAs Assistant to Senior Vice President in major multimedia company, involved in all aspects of marketing, web-metrics, and internal and external communication. Provide administrative assistance to SVP in a demanding, deadline driven environment. Manage team of two employees.

• Write or reword back cover copy for hundreds of texts to make them more appealing to students• Develop ideas and write copy for Everbind’s annual catalog, promotional mailers, and newsletters• Liaison with sales representatives in 43 states, process their requests• Managed two interns on a self-developed project to update catalog of over 10,000 entries; cut printing costs by deleting old entries and shortening catalog by 15%

• Created consumer retail online presence by building website, developing Twitter and Facebook pages• Promote brand awareness online through tweets, author contacts, sharing reviews• Develop and execute online marketing plans

• Developed and implemented new organizational structure for foundation’s contact sheetto increase efficiency and ease of use• Created and managed donor list for fundraising event, produced correspondence to donors

• Wrote 12 articles for the winter issue, wrote 8 biography segments for Animal Fair’s 2009 calendar, proofread and edited entire winter issue• Coordinated participation for celebrities featured in Animal Fair’s 2009 Calendar• Represented the magazine at charity events• Transcribed interviews from video footage to text