Danielle Koay Email & Phone Number

Davis, California, United States

- Incorporate user experience and design principles to upkeep and improve engagement for the company website-Spearhead development of company's branding and market strategy-Collaborate with cross-functional teams including marketing and education to ensure brand consistency across the company's products and services

- Spearhead ideation & high-fidelity prototyping for a trip-planning app, leading 3 designers in a 6-week sprint- Built a generative travel packing app on Figma based off problem analysis from 50 interviews, all within 3 weeks- Revamped the Instagram Shopping experience to improve traffic & conversion rate by categorization, adding filtering/sorting, improving wishlist & profile accessibility, & hiding low-traffic features like Drops & Lives- Conducted 100+ surveys & interviews for user research, created affinity maps & mockups to synthesize feedback, ran 3 usability tests to address user pain points, & performed root-cause analysis to drive decisions

- Crafted 5+ core product features from the ground-up including personalized metrics & interactive workouts by analyzing user behavior & feedback, prioritizing focus on key functionalities & ensuring intuitive user flows which resulted in a 20% increase in user retention & overall engagement- Conducted user testing to create data-driven wireframes in Figma, addressing pain points & translating concepts into prototypes, streamlining functional decision-making & ensuring seamless development alignment- Elevated the company’s branding strategy by developing a cohesive visual design system & implementing a user-centric approach, strengthening brand recognition & driving an increase in positive user feedback by 30%

Tulsa, Oklahoma, United States

- Led end-to-end design process for a client-facing mobile application, garnering client feedback to address pain points & define 5 go-live features like contact management & notifications, improving user satisfaction by 25%- Spearheaded user research through user flow mapping & facilitated product usability testing with 10+ participants, uncovering key usability issues & refining workflows to enhance the app’s appeal & engagement- Revamped & modernized company’s original design system by utilizing the Tamagui component library, reducing design inconsistencies by 40% & streamlining developer alignment to accelerate implementation timelines

Davis, California, United States

- Increase brand presence by reaching 200+ UC Davis students through 2 tabling events, 1 rush, and 1 potluck- Market as an ambassador through product distribution and advertising of 12 cases

- Designed & implemented intuitive product improvements in hierarchy & layout details based on usability test results, enhancing navigation clarity & streamlining workflows, resulting in increased task completion by 35%- Leveraged product management principles to drive launch of 4 key features: Marketplace, User Profiles, Offers, & AR Content, optimizing the buyer journey & doubling purchase conversion rates from 7% to 15%- Delivered high-fidelity designs for messaging & profile interfaces on the mobile app, driving a 61% increase of users in 2 months by improving feature accessibility & user engagement

Minerva is an organization that empowers students’ professional development through coaching, workshops, & keynotes.- Prototyped a platform to connect students with mentors through an MBTI matching system, user profiles, & a messaging system- Raised over $3000 over the course of 7 weeks through various sales & services

Education record

High School Diploma