Danielle Lacrosse Email & Phone Number

United States

Design and produce new product packaging, labels, point of purchase material, brochures and other graphic images related to product developmentStyle, light and photograph products to be used in packaging, online marketing and sales materialsEdit photography for use in print and web. Add effects, change product colors, drop in various backgroundsComplete.

Green Bay, Wisconsin Area

Developed coin and medallion mockups for customers based on their concepts and art. Interpret customer art into vector art for use by 3D modelers, machine programmers and production line. Present proofs to the sales team for the customers’ approval; made any requested changes before final approval. Thoroughly review artwork against provided customer art.

Green Bay, Wisconsin Area

Design dielines and package graphics for new and existing product packaging using Adobe Illustrator and Photoshop while adhering to brand standards. Develop and execute branding solutions including logos, color, and graphic themes for new and existing product. Handle multiple projects with various and fluctuating priority levels and short deadlines.

Green Bay, WI

Designed, layout, edited circular and broadsheet advertisements from inception to print. Conceptualized new creative strategies for in-store and print campaigns. Weekly photo direction, typography creative and 4 color process. Proof projects before print, pre-press and package for printer. Upheld company standards and quality within each publication.

Green Bay, Wisconsin Area

Built job templates to trim, safety, bleed and fold specifications. Format circulars to precise price points, fonts, leading, kerning, color and placement. Managed page flow to printer, following specific guidelines and organization. Assisted in photo correcting and retouching, including on-figure fashion and Shopko products. Managed vendor art system.

Design eye-appealing layouts for circular ads. Successfully collaborate with vendors for product placement, artwork and approvals. Generate new concepts for event themes, unique product presentations and holiday graphics. Organize page information and build pages from version reports. Maintain Shopko styles, seasonal colors and job theme while placing.

Maintained department areas in a clean and organized manner. Created sale signs for feature items, set up end cap and feature displays in toys and sporting goods. Assisted co-workers in maintaining their areas. Stocked shelves, retrieved items from storage areas to fill when needed. Assisted customers in finding what they needed and aided in choosing.

Wrote press-releases, magazine and newspaper articles, and newsletters. Wrote Golden Apple Awards booklet and teachers' bios for ceremony. Updated website news and info and composed e-mail blasts and web articles.

Oversaw layout in each section to ensure visual appeal, continuity and graphic quality. Managed advertisement and photo placement. Trained nine section editors in principles and technical aspects of layout and design using Adobe Photoshop and InDesign.

Wrote articles for opinion, news, entertainment and center sections. Took photographs for sporting events, concerts, news stories. Worked with Adobe Photoshop and InDesign.

Managed staff of seven writers, maintained database of contacts, and kept informed of campus and citywide entertainment events. Generated complete weekly sections including layout, photography and articles appealing to a college audience.

Bachelor Of Arts (B.A.), Journalism

Bachelor Of Arts, Journalism & Public Relations

Activities and Societies: Good Times Programming, Fourth Estate NewspaperLayout Editor, Photographer, Writer, Editor of newspaper