Danielle Latimer Email and Phone Number

● CRM Administration: Maintained and constantly updated a HubSpot database with 11,000 contacts. Developed and deployed detailed workflows to facilitate efficient and timely responses to approximately 120 website inquiries per month. Created documents with detailed processes for multiple HubSpot projects and worked with multiple teams to assist with troubleshooting problems on an ongoing basis. ● Email Communications: Drafted content and deployed monthly internal newsletters as well as quarterly B2B newsletters to an active dealer database through HubSpot. Created detailed monthly analytics reports highlighting open rates, clicks, click-through rates and more. ● Content Creation: Drafted content for both marketing collateral and publications. Worked alongside a creative agency to ensure deliverables were engaging and on-brand for both consumer and business audiences.

● Business Creation: Assisted with building out and opening a new I-502 Cannabis retail dispensary. Responsible for developing procedures for daily store operations, wholesale product purchasing, and all marketing and social media. ● Vendor Outreach and Wholesale Buying: Responsible for networking and negotiating wholesale purchases with Cannabis producers and processors. Worked with a $10,000 monthly purchasing budget.● Sales Growth: Averaged 15% growth in sales month over month during the first year in an undesirable physical location beginning in late February 2020.

● Vendor Outreach: Scheduled store vendor days and interfaced with suppliers directly to negotiate future wholesale order discounts. ● Retail Sales: Assisted customers in selecting the best products suited for their needs; knowledgeable in cash handling procedures and inventory maintenance.

● Email Communications: Interfaced with attorneys to craft pitch materials for prospective clients and both internal and external emails. ● Content Management: Made daily website updates via WordPress; and scheduled corresponding social media posts via Hootsuite.

● Website Development and Content Production: Assisted with the development of Hawaii Pacific Health’s new website with over 1,500 pages of original content spanning the system and its four medical centers, increasing page views by 242% and site visits by 87%. ● Microsite Development: Assisted with developing Service Line microsites and landing pages for various clinical departments. Launched and maintained content for Live Healthy Kauai, a community benefit website with the goal of becoming Kauai’s go-to resource for healthy living. ● Analytics Reporting: Generated and presented Google Analytics website reports to marketing staff; providing recommendations for website content updates to ensure successfully integrated marketing campaigns.● Social Media: Launched Hawaii Pacific Health’s official YouTube channel, growing from zero to 100,000 total views in eight months. Managed and updated Yelp pages for more than 30 clinic locations and specialty physicians. ● Mobile Apps: Co-developed Hawaii’s first pregnancy mobile app: Hapai, for Kapiolani Medical Center and managed weekly creative content updates sent to more than 1,000 users. ● Online Directory: Assisted with redesigning public-facing online Physician Directory, worked in tandem with multiple clinical and administrative departments in streamlining a system for validating and updating physician profiles.

● Led a team of five to develop a comprehensive PR and advertising campaign targeting businesses under a $3500 budget● Wrote, distributed and received surveys and in-depth interviews from more than 150 people● Pitched and earned more than an estimated $250 in regional media coverage

● Created, planned and executed workshops and events for nonprofits monthly● Worked collaboratively and strategically with nonprofits on multiple outreach and awareness projects● Developed and wrote current staff manual and job descriptions

● Researched and analyzed public relations and social media needs of the LA/SPCA Community Clinic● Wrote and pitched media releases to local and regional news outlets● Designed and wrote a comprehensive media kit highlighting the LA/SPCA’s feral cat program

● Drafted evergreen media releases for ongoing exhibits and educational programs● Assisted in coordinating local media for the grand opening of the US Freedom Pavilion● Filmed short video clips as a CNN iReporter for 70th Commemoration of Pearl Harbor

● Engaged an audience of more than 2,000 on clients’ multiple Facebook and Twitter accounts● Tracked and calculated earned media value for health care clients● Researched and drafted talking points for client media appearances

● Wrote Foursquare tips for destinations featured in National Geographic Traveler Magazine● Read and reviewed travel books for Intelligent Travel, National Geographic Traveler’s online blog

● Wrote and submitted press releases to national news outlets● Researched, built and maintained media contact lists in Vocus● Assisted with strategic event coordination and execution