Danielle Levy Email & Phone Number

Denver, Co, Us

Philadelphia, Pa, Us

Product Owner for Data & Analytics Platform (American Telecom Company)• Implemented a data transformation project to report 150+ KPIs for 6 digital channels totaling ~$70B in revenue• Produced automated dashboards for 8-10 executive-level leaders (i.e. Sr. Director, Digital Business Mgmt); cutting report production time by 50% and improving accuracy• Directed a team of 5 data scientists to build a SQL data lake, connecting 20+ complex data tables, which then powered 8 robust data visualizations (PowerBI dashboards)Strategic Management Lead for Email Campaigns (American Multinational Technology Company)• Strategized and ran 100+ email campaigns as part of a program to reach a customer base of 500M users, which contributed to an increase in product usage• Built segmentation groupings & personalized user journeys to more accurately target customers with tailored content• Measured success with heat mapping and A/B testing statistical models; manipulated data in excel to assess email metrics (i.e. open rates/click rates) and product usage (daily active usage, feature usage) • Managed a team of 6 to facilitate end-to-end experimentation operations, including a continual data feedback loop• Created a program playbook which included updated documentation, 100+ flow charts and email screenshots, and key data points; enabling the client to make email production/creative/send decisions 5x fasterMarket Researcher for Chatbot Channel (American Telecom Company)• Improved a continuously evolving and exceptional cross-channel customer experience via chatbot by analyzing its data and crafting new strategies for audience and experience testing• Built out a program that leveraged Adobe Analytics and Adobe Target and focused on ongoing improvements for the chatbot feature• Trained team (6 colleagues) on Adobe capabilities and its uses for the project which strengthened team cohesion and improved productivity

Experience Highlights:Consumer Web Product Owner (American Telecom Company)• Launched an ecommerce optimization program; enabling agile delivery, cross-function collaboration (designers, developers), data proven implementation, and automated sprint planning processes• Mapped the customer journey, analyzed customer pain points and behaviors, built 10+ Adobe Analytics dashboards, designed and presented on 100+ web experience optimization ideas, and built a project management process for sprint planning and execution• Presented results to 6-7 high-level directors (i.e. Director of Product Management, Director of Digital Sales & eCommerce). Project was highly visible to senior leadership (i.e. CMO). • Scaled the program by training 3-4 team members• Removed customer pain points and improved online purchasing funnel; contributing to a 33% increase in online sales performance and a 60% increase in postpaid gross additions in digital channels compared to the prior year• Scope size: project valued at $40M, voted Regional winner and Global finalist for Accenture’s Greater Than Awards

Market Researcher and Customer Experience Specialist (Healthcare Company)• Conducted research studies (2 moderated & 2 unmoderated) so the client could use a consumer-centric approach for marketing and website optimization efforts• Led competitive benchmarking across 6 competitors to identify greatest improvements across marketing campaigns and brand website; identified and prioritized 28 opportunities to deliver a more personalized, engaging experience and increase customer acquisitions

• Managed live large cap portfolio investments ($2M), consistently outperforming the S&P 500 and growing Tulane’s Endowment Fund• Researched the qualitative (e.g., analyst sentiment and employee satisfaction) and quantitative (e.g., R&D expenditures and growth of sales) characteristics that are historically good predictive indicators for stock performance• Built predictive financial models to include thresholds and weighting scales; outputs were analyzed by our team, which informed our sell/buy/hold recommendations for all IT company stocks in the S&P 500