Developing strategies, business modeling, and overseeing the innovation process of a new digital product to increase creativity in the workplace. Including:- Research- Primary research (user and exploratory interviews)- Business model design- Prototyping- Go-to-market strategy- Fundraising strategy

Communitech Design FacilitatorLead designing thinking learning workshops for the Royal Canadian Air Force. Taught user-centred concepts and strategies and facilitated hands-on activities. SheEO EthnographerThrough participatory and observatory research, I documented, analyzed and reported on the alignment between SheEO's organizational culture, community values and its actual practices. I developed recommendations on storytelling and how to bring them into better alignment.OCADU & Canadian Art MagazineAs part of OCAD U's RBC Centre for Emerging Artists & Designers program, I co-created with stakeholders a set of recommendations for a new business model and organization structure for Canadian Art magazine. Key priorities and methodologies were economic sustainability, diversity, inclusion, equity, and decolonization. I was one of four interdisciplinary designers. I conducted interviews, research, designed surveys, and held workshops.MediaSmarts (Student Placement)I conducted extensive secondary research and environmental/trend scanning for MediaSmarts, so that they may better position Media Literacy Week. I developed recommendations leveraging empathy mapping, value proposition canvases, STEEPV research, SWOT and competitive analysis.

Developed and project managed top tier omni-channel marketing campaigns, product launches, and partnerships like Rupi KaurDrove marketing and creative initiatives, balancing profitability and brand goalsSupported strategic and marketing planning, focused on internal processes, standardization, and growthOversaw creative services at all stages of the customer lifecycle, from brief to deliveryDeveloped impactful and timely campaigns for Black History Monday, Mental Health, and Roe v Wade, driving thousands of dollars in donations, community engagement, and brand awareness

Integrative marketing in all things food and good. Specialising in design, social media, community management, event planning, online marketing and advertising.Consulted on business design and strategy projects through interviews, workshops, research, ethnography, and equity/decolonial methodologiesPlanned and executed nationwide ad campaigns. Led digital strategy (Wellness Foods) improving conversion by 40% (oversaw advertising, site redesign, SEO)Designed content for lead generation and education (graphics, photography, reports, blogs, white papers)I've worked with: SimplyProtein (Wellness Foods), Good Food For Good, Liv with Change, iorad, MakerKids, Kate Austin Designs, Reel Asian International Film Festival.

Re-opened in a new 55,000 sqf location with ten’s of thousands of visitorsOversaw all marketing activities (digital, email, print, social, press, analytics, local partnerships) and managed team of creatives and external partnersConducted constituent surveys, feedback initiatives, and held customer journey workshops with the development departmentDoubled online conversion rate in 4 months, driving city-wide visitorship through social and local marketingHired and oversaw marketing interns/assistants, graphic designer, creative contractors, as well as, aided the creation of the museum’s volunteer programChaired the neighbourhood business and resident’s association to align place-making initiatives, liaising with local members and city representatives

Pioneering start-up, first and largest makerspace for kidsRejoined in 2019 as the Senior Growth ManagerReenvisioned technical curriculum, visual language, and learning experience via customer researchPlanned outreach programs, including events, festivals, and school programs, reaching 1000s of peopleRedesigned sales strategy and marketing materials, which tripled school programming contractsEvaluated program success, business opportunities, and aided the development of new product offeringsActing general manager, auditing company spending, hiring, and day-to-day operations. Hired and oversaw a staff of 10-15

Multi-million, international health foods company- Brought to market 5 product lines, including 17 line extensions, from packaging to retail promotions- Organized 400 demos, 300 community events, 35 consumer shows, which doubled trial from 2013 to 2014- Project managed rebranding, including: online, in-store promotions, PR, new website and packaging design- Led influencer programme, managing sponsorships, donations and outreach (over 500 members)- Managed event and demo team (20+) including: hiring, training, scheduling

- Oversaw internal/client online marketing projects (SEO, social media, AdWords, web development)- Improved advertising ROI by lowering costs 85% by optimizing bidding, copy, and revised strategy- Analysed campaign results, provided monthly reporting and client coaching