I support the Business Messaging Product Marketing organization (Messenger, WhatsApp & Instagram) and lead our global GTM teams for all of our Click-to-Message products.Previously, I launched and scaled Meta Business Suite, Meta's flagship product for business messaging. In 18 months, we scaled this product from millions of businesses, to over 100M+ global businesses and $XB in rev run rate. Under my leadership, given the rapid product scale and revenue contribution, we moved this branded offer product into a company sub brand - alongside Facebook, Instagram and WhatsApp.

Experienced leader in all things product, branding and marketing. If you are a start-up looking for help with your go-to-market strategy or are in need of general marketing, positioning and brand building - ping me. My passion and deep expertise are around product development, fundraising strategies, brand creation, product marketing, content marketing, growth acquisition and launching B2B and B2C products. I am also a savvy social media guru and manage several influencer and consumer brand accounts. Clients include ed tech, virtual health, cybersecurity, e-commerce and app.

Revolutionizing the eyewear buying experience for kids and parents. Fitz Frames makes bespoke, 3D-printed glasses - all measured via app with facial recognition mapping and shipped directly to your doorstep. Proudly designed and 100% made in the USA.

Tubular is the leading global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster. Our software tracks over 4.5B videos, 400M video consumers, 9M influencers, 90K brands, 40K media, and 48B sponsored video views- over 350M more videos views analyzed per month than our closest competitor.

I led Product Marketing for all of Yahoo's Advertising Products and managed a marketing budget >$20M. My team launched upwards of 50 products and features each quarter and drives market prioritization for all of Yahoo Sales stakeholders. Additionally, I led our Global Programmatic Marketing organization which encompassed our DSP, Exchange and Publisher product offerings, driving brand strategy and execute demand gen initiatives in global campaigns.Built, hired, and led a global team responsible for defining GTM strategy from prioritization & design to market entry & adoption to branding & campaign strategy for both product marketing and b2b marketing. • Led inbound product initiatives to gather customer, competitive, and industry insights to provide business prioritization for product development• Developed gated go-to-market processes with product management to ensure competitiveness of product offerings, alignment with business demands (alpha/beta testing to operational readiness)• Established go-to-market processes to interface with sales in order to effectively articulate messaging, positioning, and value propositions for all products• Collaborated with product management to craft proposals for new partnership opportunities• Enabled sales with technical training and resources on all product launches as well as larger GTM initiatives

The way people consume video content is rapidly evolving- why shouldn't the methodology in which publishers and advertisers buy and sell video advertising evolve too? At Adap.tv, we provide a complete solution stack that connects buyers and sellers with TV & video advertising inventory. Our products provide transparency between buyers and sellers, powering them with the analytical insights required to maximize audience engagement and revenue potential.

I do a bit of it all; developing GTM strategies, brand creation and management, product video host, competitive intel hunter gatherer, product pricing, development and execution of training programs, product analysis on marketing programs ensuring KPIs are exceeded and getting in front of our customers to pitch our latest and greatest products!My core role role is focused on developing integrated product marketing strategies and campaigns to increase brand awareness across Ooyala’s broadcasters, consumer media and print customers verticals. Our innovative online video & analytic products are used by both domestic & international companies such as ESPN, Miramax, Rolling Stone, Sephora, TV Guide & Yahoo! Japan!

Developed and launched Hitachi's server product line globally. In just under a year, I have grew our enterprise server revenue by over 250% by focusing on strategic segments to drive sales and feature adoption.-Responsible for managing all facets of the product life cycle and instrumental in developing next generation technical features and technologies-Strong international business experience, with a focus in Japan to work synergistically in managing all GTM actions, pricing negotiation, competitive differentiation, engineering development, contracts, marketing efforts, 3rd party vendors, and overall WW launch activities-Worked closely with our WW Sales organization to provide deal support, product marketing collateral, technical trainings, product positioning and overall product expertise-Develop and deliver business modeling, demand planning, aggressive revenue growth strategies and proven business execution plans-Experienced presenter to C-level executives-Develop effective marketing content for our external websites, presentations and PR collateral-Effective in driving results amongst cross-functional teams and displaying strong leadership in challenging situations

I am responsible for managing one of our M-series servers which generates $200M/yr in revenue. In addition, I manage our Rack and PDU product lines which are used across all server/storage system platforms.Key responsibilities include:-Developing pricing models/proposals for these products and pitching strategies to our executive management team-Conducting market research and competitive intelligence -Negotiate and manage OEM business relationship and collaborating on WW marketing efforts-Creating and managing both internal/external web content including: data sheets, technical whitepapers, competitive proof points and product benchmarks-Support and monitor key customer accounts, engage with sales reps and manage product forecasts-Manage new, transitioning and end of life WW product announcements-Collaborate daily with key stakeholders: engineering, operations, PR, legal and events marketing-Monitor and manage financial metrics and track ramp-up/adoption of new product launches

I am responsible for managing the entry level server product lines; including SPARC/Intel/AMD servers & blades, workstations and system components. I develop worldwide marketing campaigns and trade-in programs which target our install base business segments. Primary responsibilities include; go-to-market planning, product messaging/positioning, market segmentation, financial analysis, competitive profiling/analysis and managed relationships with Sun’s partners/vendors and am the in-house market and product expert for channel partners and global sales reps.The analytical part of my role includes: tracking key business drivers and monitoring sales pipeline. I research and leverage industry data to influence executives to invest resources in marketing campaigns, sales tools & collateral

I develop strategic, hardware campaigns and promotions that drive customers in adopting the newest technology. I am responsible for identifying the respective install base segment, creating marketing collateral, designing web content and tools while working cohesively with diverse business units on go-to-market activities. I execute the strategy for these server promotions by determining financial contingencies, leveraging competitive research and computing residual values of both Sun and competitor hardware.

-Developed new strategy for internal/external websites, worked with engineering teams to roll-out design and web tools-Focused on localization/globalization projects and collaborated with various countries WW-Worked cohesively with cross-functional teams on multiple marketing projects and events