Danielle L. Email & Phone Number

Detroit, MI, US

Detroit, MI, US

• Director of Media & CommunicationsMar 2021 - Oct 2022
• Developed & executed broad advertising and communication plans in direct support of organizational goals;
• Content Creation: for radio, television, newspaper, digital media, print and social media use. (Adobe Photoshop, Premier Pro, Illustrator, InDesign; Apple iMovie, Garage Band; Canva;)
• Copywriting/Storytelling to ensure sharing of organizational message of 'community care'; developed engaging copy designed to grow membership, increase attendance and fundraise for community contributions and donations;
• Social Media management of multiple social media accounts (Facebook, Instagram, Twitter, YouTube, TikTok and website) for various entities with specific and distinct location-based branding; Accomplished using on-trend.
• Livestream Tech & Production Graphic Desk Editing to operate six weekly multi-platform and account livestream events; Created and edited digital content for production use;

Southfield, Michigan, US

• Academic AdvisorMay 2019 - Mar 2021
• Served as academic advisor for the College of Business & Information Technology (undergraduate and graduate students)
• Utilized relevant technology such as Banner, BannerWeb, DegreeWorks and MapWorks to effectively maintain student records and promote student retention
• Recruited prospective students at on-and off-campus open houses and education fairs
• Facilitated Orientation and Registration for incoming students;
• Collaborated with Registrar to audit student transcripts for graduation verification;

Auburn Hills, Michigan, US

• Spearhead multi million dollar grant-funded projects for economic and workforce development in Oakland County (MI)
• Initiate customized training curricula to resolve client training needs; successfully managing project to achieve consistent 30-35% client savings
• Hire instructors, consultants and other third-party vendors to facilitate customized training delivery, as necessary
• Develop training manuals and job aids for increased operational efficiencies for both internal (approx.. 40% improvement in lead and processing time) and external clients
• Curate content for social media platforms as outlined by parent brand requirements and goals
• Serve as liaison between college and external partners – developing and maintaining relationships with business, government and community organizations

Detroit, Michigan, US

• Health Care Administrator/Analyst (Mar. 2003 – Apr. 2009)
• Partnered with 2nd and 3rd tier vendors to administer global healthcare coverage for GM workforce – both hourly and salaried employees (approx. 465K); assisting with decision analysis resulting in annual plan design.
• Co-authored official employee benefit and health care negotiated items during 2003 and 2005 United Auto Workers (UAW) collective bargaining process
• Coordinated global healthcare audit to identify opportunities for reimbursement process improvement which yielded approximately $30M annual savingsBuyer (Nov. 1999 – Mar. 2003)
• Monitored and managed supplier performance in delivery, cost, quality, service and innovations
• Assisted in management of capacity volumes of purchased material for the U.S. vehicle production (approximate average of 4M units during years 2000-2003) while negotiating best pricing terms with vendors

US

• Managed health plan provider network procurement process for marketing team; Developed requests for proposals (RFPs), facilitated contract negotiations and implemented effective self-insured benefit plan designs
• Assisted with the development and implementation of quality control initiatives. Generated accessibility analyses, identified weaknesses to support client expansion and designed system edits to ensure end-product quality
• Supported corporate training and marketing teams; Created company-wide training materials and assisted with course development

Master Of Arts - Ma, Clinical Psychology

Master Of Business Administration - Mba, Business Administration

Bachelor Of Arts - Ba, Political Science