Key Contributions:● Rolled out new Sales Enablement Tool and processes for call center sales team utilizing Salesforce Sales Engagement product ● Worked as liaison between business unit and product team to roll out new product enhancements and build product roadmap● Launched Hubspot Marketing Automation platform for B2B2C direct to consumer business unit; integrated with Salesforce ● Evaluated current tech stack and pitched new calendaring solution for universal calendar management to be rolled out in 2023 (Sumo Scheduler)● Worked closely with Salesforce Admins and developers to evaluate current set up and map better data infrastructure for Consumer business unit● Managed telephony tech and built call center workflows to better support internal sales team ● Set up and managed lead distribution system and routing using Salesforce plug-in tool, Distribution Engine● Built Salesforce dashboards for sales team members and managers daily utilization to monitor performance, outbound outreach, appointment set-met rates, call volumes, and daily talk times; among other KPIs

Building unique solutions for the financial services businesses within the Adtalem Global family. Lead marketing ops admin within Eloqua and email campaign strategist for the OnCourse Learning Corporation and partner businesses. Key projects: platform migration to Eloqua supporting custom API connectors & multiple database infrastructure requirements. Migration of B2C from responsys to Eloqua platform. Integration with salesforce within multiple instances. Overseeing project management for day to day operations & execution of campaigns with contractor team support for e-commerce & b2b businesses.

As Marketing Automation Manager, responsible for all elements, workflows and usage of the Eloqua instance; certified Eloqua admin. Summary of responsibilities include compiling email campaign creative elements, implements tracking, overseeing campaign performance, compiling reporting, and providing strategy recommendations. As well as overseeing all software integrations running into and out of Eloqua, Marketing Automation Platform.Essential Duties and Responsibilities:• Plan and develop effective email campaigns for the Product Management teams, the Revenue and Sales teams, Corporate Strategy and Digital Marketing teams, and vendors• Implement test and control tactics for outbound email events that leverage analytics to improve existing lead generation tactics and discover new audience opportunities• Serve as liaison between internal teams, including the Digital Team, Sales, Creative, Support, and Product Marketing• Work cross-functionally to understand data flow from lead to Sales, help improve lead flow quality using lead scoring and systems integration enhancements• Work cross-functionally with dev and operations teams to improve processes and role out new tech• Develop and maintain time sensitive project schedules while working with internal and external stakeholders to ensure timely deliverables• Build, nurture, manage and maintain database• Draw upon quantitative and analytical skills to regularly monitor, report and make recommendations• Continually search for new creative ways of increasing response and conversion rates• Serve as in-house expert for Eloqua functionality and ConnectWise data• Pull lists and advanced segmentation• Data management, GDPR, data cleanse/normalize • Serve as solution architect in Eloqua, leveraging technical skills and advanced platform knowledge• Propose and implement new tools for sales enablement initiatives• Create innovative campaign logic and understand how leads flow through different campaigns

• Eloqua Admin, managed day-to-day system logistics, monitored database heath, campaign development, execution, email creation, campaign performance, all external & internal forms, form submission data & processing, lead routing, data management, data cleansing/integrity, lead process improvements, lead scoring, subscription management, GDPR compliance, segmentation & audiences, web traffic, email deliverability, conversions, integrations, optimizing lead flow & lead capture processes, reporting & analytics, ABM campaigns, rolled out Eloqua sales tools to sales team, onboarded new team members, onboarded new vendors and managed vendor relations for outsourced automation projects.

Responsible for all aspects of the email program and campaigns including development, execution, and management for promotional emails and nurture campaigns. Additional responsibilities and skills include:- Coding for responsive templates in HTML/CSS- Leveraging Hubspot for email sending- Database maintenance and segmentation- Nurture campaigns, automations, trigger campaigns- Campaign planning and strategics - Reporting and analysis- Maintaining and improving data quality and processes- Working closely with IT, creative, outside vendors, etc. as needed for projects and initiatives

Plan, develop and execute an effective online presence that aligns with the organization's strategies to increase membership and program participation.* Email marketing manager* Website management * Social media management* Develop communication strategies across all digital platforms* Create and implement email marketing campaigns (monthly eNewsletters, automation series, drip marketing campaigns) * Utilize Salesforce and Salesforce Marketing Cloud for reporting and marketing efforts*Create social media, email and website graphics using Adobe Creative Suite*Analyze and report on web metrics for social media, website and email to determine best practices

Plan, develop and execute an effective online presence that aligns with the organization's strategies to increase membership and program participation.* Email marketing management* Website management * Social media management* Develop communication strategies across all digital platforms* Create and implement email marketing campaigns (monthly eNewsletters, automation series, drip marketing campaigns) * Utilize Salesforce and Salesforce Marketing Cloud for reporting and marketing efforts*Create social media, email and website graphics using Adobe Creative Suite*Analyze and report on web metrics for social media, website and email to determine best practices

Support the marketing department's initiatives in multiple capacities.