Danielle Luko, Cspo Email & Phone Number

Phoenix, Az

Certified SCRUM Product Owner. Excels in UX/UI, priority management and team leadership. Product Owner of BCBSAZ's secured 'Find Healthcare Providers & Cost Estimates' product that includes ability for patients to rate their healthcare providers from their online claims. Manages backlog, vendor, internal support, roadmap, enhancements and defects triage through testing and resolution.Product Owner: azblue.com's secured Broker Portal, where ~ 20,000 healthcare insurance brokerage agents, administrators and internal role-based users manage their BCBSAZ book of business, commission reports, online quotes and more. Technical team motivator; liaisons with internal client groups for strategy and backlog/roadmap management. Manages rapid-changing priorities, internal support, enhancements roadmap, including defect triage, prioritization, testing and resolution.Responsible for user experience and interface design and delivery of digital products that also meet corporate brand, style and consistency goals. Creates and delivers intuitive, informative interfaces to engage consumers, prospects, healthcare providers, brokers, employees and other targeted groups.Senior/lead member of Digital Products team who enjoys mentoring others. We are a very high-performing, fun-loving group of web junkies.

Phoenix, Arizona Area

Works with and liaisons between IT and business stakeholders to deliver innovative design solutions for web, mobile, and voice portal applications. Responsible for user interface design of web, mobile, and voice portal applications, creating highly usable, intuitive, informative interfaces and engaging customer and employee experiences.

Phoenix, Arizona

• Brand development and strategy, marketing - including web site design, content, development and traffic growth.• Strategic consulting: business plan, sales, process, strategy development.• Structured wholesale and retail transactions.• Produced communications: employee handbook, privacy policy, advertisements, signage, flyers, web and social media content.• Fulfilled 3-month consulting contract with business owner.

Phoenix, Arizona

Member of the development and support teams for APS' employee intranet Site, Inside APS. This is a MOSS (SharePoint 2007) site, with approximately 75% custom C# code for components such as the News Center, Commenting, Calendar, Media Gallery, navigation and My Photo. Inside APS (intranet) uses custom branding and multiple layouts and style sheets. Experienced with full development lifecycle of internal and external Web sites; training and supporting clients in software usage; and designing new applications to fit required needs.Key to my position is understanding business processes and designing ways to meet customer needs.Currently evaluating the complexities of migrating the Inside APS intranet from SharePoint 2007 to a SharePoint 2010 platform. Custom code and custom branding makes this project both an enjoyable challenge and a fantastic vehicle for constant growth.

Phoenix, Arizona

Partnered with the Marketing and Communications departments to brainstorm, research and develop and support self-serve and interactive solutions on aps.com. As the site's usability expert I was the driving force behind the the look, feel and customer experience on aps.com for 11 years.Negotiated and worked with external vendors and teamed with Customer Service, Marketing, Communications and others in Information Technology to achieve desired results.Highlights on aps.com include: Interactive Rate Wizard, Multiple Order Form, Usage History, AMI Smart Meter, Go Green Sweepstakes, Interactive Bill, My Account, Go Paperless Campaign and Test Your Energy I.Q. Leader of the front-end Web design team. Responsibilities included managing, evaluating and delegating each person's work. This required applied skills in planning, problem solving, patience, teaching, evaluation and follow-through.

Phoenix, Az

Web content manager for www.aps.com - Arizona's largest electric utility with more than 3 million customers.Assessed communication needs; developed strategy and key messages for aps.com and other printed collateral.Achieved, evaluated marketing communication results. Planning, researching, interviewing, writing, editing and production management to produce goal-oriented, high-quality collateral. Database management.Direct mail, trade shows, advertising, sales, Internet and Intranet web sites, mass media, public relations, article writing, bill inserts and related vehicles. 1997 UCI (Utility Communicators Intn'l.) Better Communications Competition First Place award winner for aps.com Web site; APS Online web content manager.