Under my last role, I empowered and guided client marketing teams in effectively harnessing the company’s AI, Machine Learning, Personalization, and Testing platform for optimizing/customizing websites and maximizing conversion rates. I oversaw client onboarding, managed test builds and request processes, closely collaborated with product marketing and development teams to capture product utilization data and deliver critical insights, tracked customer success metrics, and addressed potential churn risks. Some of my key achievements and contributions:◆ Governed a diverse portfolio as a strategic partner for over 20 executive-level clients, including SaaS, B2C, B2B, eCommerce, and subscription-based businesses in tech/software, finance, healthcare, construction, and retail.◆ Accelerated client testing velocity by over 300%, achieving major time savings, increased test output, and the ability to efficiently expand successful programs across ABX, demand generation, marketing, SEO, and paid advertising teams.◆ Spearheaded quarterly business reviews to facilitate data-driven decision-making, align future testing strategies with company objectives, and monitor progress toward revenue and growth targets.◆ Successfully implemented product updates, integrations, and redesigns for clients, surpassing both product migration and client adoption targets by 33%.◆ Conducted account lookbacks to identify changes in website visitor performance and market dynamics, optimize client account setup & goal measurement, and align testing roadmaps with clients’ objectives and visitor landscapes.

I optimized conversion funnels and user journeys, conducted A/B testing, analyzed website and product changes, and developed strategies to improve conversion rates. I assessed customer behavior, generated actionable insights, ensured cost-effectiveness in project execution, and facilitated long-term strategic planning. I also defined project goals and timelines, allocated resources, and maintained documentation of research findings.Some of my key achievements and contributions:◆ Led global teams in strategizing, executing, and evaluating data-driven A/B tests, significantly improving client leads and revenue across a portfolio of 30+ clients across B2B, Ecommerce & B2C, Cosmetic, and Medical & Pharma sectors.◆ Successfully created and launched Google and Facebook campaigns from scratch to recruit patients for pharmaceutical trials. Oversaw ad management, copywriting, editing, and legal compliance.◆ Orchestrated impactful UX & UI enhancements and A/B Testing to realize substantial revenue increases and positive lifts valued in the millions for clients.◆ Established and administered testing programs with roadmaps incorporating key design concepts, resulting in improved website lead rates, reduced team downtime, and a faster website redesign launch for clients.◆ Spearheaded in-depth market and testing research to pinpoint Conversion Rate Optimization (CRO) opportunities and devise personalized testing roadmaps.◆ Ensured meticulous validation and collection of transaction and customer data for precise reporting, as well as comprehensive pre and post-test analysis.◆ Expanded testing initiatives and achieved targeted deadlines for deliverables in close collaboration with clients and internal teams, including sales, design, development, and QA.

At Mercy I was responsible for recruitment of patients to health education classes and an online Snap-ED program as well as data collection for patient surveys. I also designed and distributed educational and marketing materials and assisted with a partnership between Mercy and local foodbanks.

This role involves overseeing staff and coordinating with hospital staff and security to better patients' experiences.