Danielle Maclean Email & Phone Number

Newburyport, Ma, Us

Menlo Park, Ca, Us

Equipping enterprises to deliver empathetic and delightful customer and employee experiences through a leading suite of digital product solutions that offer flexibility and a cohesive, personalized end-to-end journey.

Armonk, New York, Ny, Us

Establish and leads IBM's Product Management Excellence Office whose mission is to activate IBM's Product talent and extend IBM's Enterprise Design Thinking (EDT) framework to drive excellence into our Product Management practices. Establishes modern norms and approaches that create consistency and excellence in how product is "done" at IBM. Under Danielle's leadership the PMEO ensures that IBM's global product teams apply best practices based on listening to customers, identifying (and measuring) their pain points, needs, and desires, and making sure their insights are a key factor into what work gets prioritized on roadmaps. She and her team help product teams develop and flex their superpowers to create products that address customer pain points and opportunities in delightful, simple, and meaningful ways that accelerate our business.

Armonk, New York, Ny, Us

Building and leading team of offering managers and a portfolio of data and analytics-as-a-service solutions to modernize provider care delivery and the patient experience. Delivering novel, intelligent and actionable insights to health systems and healthcare IT vendors.

Lead strategy and execution of bleeding edge, novel cognitive/AI offerings aimed at driving purposeful, real world innovation for global medical imaging specialties.

Boca Raton, Florida, Us

- Oversaw the team responsible for robust and innovative portfolio of products, including: interoperability, Analytics and Population Health, Life Sciences and Incubation projects.- Led the vision and build of a novel, real-world clinical studies and trials platform that will serve industry in the pursuit to improve the lives of those affected by disease. This innovative technology will be embedded in the company's flagship EHR making clinical research accessible and efficient, saving investigators and study sponsors time and money. - Led development of formal User Experience Design team

- Research Committee Chair, facilitated research studies that delivered insights on the traditional and daily fantasy sports markets.- Served prior terms on the membership and conference committees.- FSTA member since 2005.

San Francisco, Ca, Us

- Led cross-functional team responsible for the award-winning suite of fantasy sports leagues, office pools, pick'ems, bracket games, and fantasy news site. Directly managed team of product managers.- Product ownership of the CBS Sports digital wallet product, used for prize fulfillment and an alternate means of payment transaction.- Brought CBS Sports Fantasy channel to the NFL app on XBox One in 2014.- Owned product vision and business roadmaps. - Spearheaded and successfully released fantasy open platform project that included the build of an entirely new fantasy sports platform, suite of open APIs, development site (developer.cbssports.com), app store, and rebuild of the award-winning CBSSports.com fantasy product on the new platform.- Developed go-to-market strategies for all games, helps to compile media packages and opportunities, and oversaw all price, prizing, and promotion efforts for all games. Successfully delivered multi-stream revenue growth annually.- Worked with business development and legal teams to negotiate and establish key partnerships.- P&L responsibilities.- Served as product lead for both site registration and payment platforms. Contributed to successful transition to SAQ-A PCI compliance in 2011.

San Francisco, Ca, Us

- Conducted series of marketplace assessments and gap analyses to inform product decisions and roadmaps- Wrote business and functional requirements- Created test plans- Established best practices for release strategies for suit of subscription products- Managed suite of CBSSports.com (SportsLine) fantasy products and bracket games.- Managed suite of NFL.com fantasy football products. - Manage suite of PGATour.com fantasy golf products.

Indianapolis, In, Us

- Established CRM database responsible for aiding sales team in identifying prospects, managing communications, and tracking secured revenue.- Conducted market and internal analyses aimed at surfacing investment opportunities and evaluating process and strategy ROI.- Established organization's first email strategy, managing suite of e-newsletters for the Pacers and Fever.

Orchard Park, Ny, Us

Us

Sports Medicine provider for Braintree High School. Offered rehabilitation support at Braintree Rehabilitation Hospital - outpatient therapy clinic.

Mba/Ms, Business/Sports Management

Bs, Athletic Training/Exercise Science