Promoted to drive multiple market research initiatives. Generated daily, weekly, and quarterly market share reports for all newspapers in the New York City market. Monitored performance of NYPost.com and its competitors; analyzed data and surfaced market changes and usage trends to senior management. Frequently consulted on content strategy, and provided regular reports on story and image gallery performance. Managed two Marketing Coordinators. • Developed innovative performance analysis that led to a more impactful use of online photo galleries.• Generated cost analyses for high-profile advertisers, including MSG, Bloomingdale's, and TD Bank.• Created training materials and conducted informational sessions about marketing resources for multiple departments including Sales, Marketing, and Editorial.

As the only Marketing Analyst working across Print and Digital media within the organization, developed reports analyzing online and print advertising trends, as well as the success of website redesigns, marketing campaigns, and general site usage. Created client-specific presentations to assist the sales team in capturing new business.• Created marketing materials for all New York Post properties, including NYPost.com, Page Six Magazine, the Community Newspaper Group, and various mobile properties.

Primary point of contact for customer service issues regarding registration for NYPost.com. Created photo grids for NYPost.com’s Celebrity Photo section.

Wrote press releases, updated media databases, and provided on-site media relations assistance.

Primary vendor management resource for Design Invasion and Trading Spaces. Vendors included Benjamin Moore, Overstock.com, and Westin Hotels.