Serve as CMO for regional park authority that serves five counties in SoutheastMichigan. Together those five counties make up close to half the states total population.Created and built marketing team that has coordinated successful campaigns andimplemented new initiatives in data collection, evaluation, crisis communications and more.Manage a staff of six employees, an average annual budget of $1.6 million and alldepartment functions including market analysis, marketing strategy/plan creation, ad booking,social media, email marketing, media/public relations, print materials, reporting, graphic design, signage design, brand compliance, etc.Participate as part of the executive team for visioning and future projects.Collaborate with multiple departments to coordinate content, design and tone of allpublic facing communication and storytelling pieces.Managed complete brand refresh process 2019-2021 and execute ongoing brand strategy and compliance that has resulted in a 12% measured increase in brand identity in 2.5 years (2019-2022).Managed website redesign project by coordinating designers, copywriters and developers to implement accessibility improvements, brand compliance and user experience improvements. Included user beta testing to confirm effective design.Help develop strategic partnerships to help meet the goals of the organization.

I started a small business in my spare time where I provided freelance photography and graphic design services to a variety of individuals and companies.

Create, execute and coordinate integrated marketing plans with clients. Includes fully integrated campaigns from digital to print for general branding and specific events.

Serve as the marketing and brand manager for the Genesee County Parks system. Genesee County Parks is the state's largest county park system with over 40 locations and 11,000+ acres of public recreation space as well as more than 1,000 programs and events annually. I was responsible for creating and executing integrated marketing plans for the entire park system to generate year-round general awareness and park usage as well as ticket sales and registration for programs and events. I was also responsible for maintaining brand image and ensuring all communications externally and public facing brochures and publications met brand standards.My responsibilities included, but were not limited to, social media plan creation and management, management of 14+ social media profiles using HootSuite software, digital ad creation and management, managing 1 seasonal staff and up to 2 interns at any one time, event planning, event coordination, marketing budget creation, marketing budget management, purchasing ad space, working with media ad reps, working with billboard reps, working with TV ad reps, working with radio ad reps, working with print ad reps, coordinating and managing website redesign project and ongoing web maintenance, coordinating and managing re-brand project and creating of new brochures, creating digital ads and print flyers to match new brand standards, graphic design, email marketing, marketing CRM database management and use, Hootsuite social media management tool, public relation campaigns, writing and releasing press releases and blogs, familiarity with the Parks and Rec field, and other duties as assigned.

• Increased brand identity and appearance by designing re-branded materials such as letterhead, templates, powerpoints, proposal formats, etc.• Maintained brand consistency by creating coherent printed sales materials including brochures, pamplets, posters, trade show giveaways, etc.• Working on improving SEO and increasing search rankings by working with developer to coordinate website re-design project • Developed social media strategy to begin implementing an online social presence and increase brand involvement• Assisted team in re-developing proposal structure/format that resulted in gain of new $5 million contract• Continue to assist with proposal structuring for project bids

• Independently conducted varying levels of market research and analysis to find type and size of market for possible future projects• Created charts, graphs and presentations of relevant data to assist upper management with decision making• Successfully presented market findings and new product suggestion to board members resulting in funding approval for a new product development team and project• Kept track of deadlines and schedules to ensure they were followed• Coordinated with engineers to obtain information, construct, and design new product sales brochures that easily communicated complex components to all skill levels

• Coordinated all marketing aspects of event planning business including: constant contact email, newspaper ads, billboards, Facebook, Pinterest, Google+, press releases, web page editing, etc.• Generated artist interest and participation in new event by contacting artists/vendors• Increased social media "buzz" about new event through use of content • Maintained records and lines of communication with various vendors, artists, ad reps, and suppliers• Helped streamline jurying process for events to be more efficient and fair• Served as second in command in event layout, set up, and throughout all event activities

• Created and taught creative routines to high school students• Supervised practices and performances• Maintained composure while controlling problems and increasing participation while in contact with students

• Increased shopper satisfaction by interacting with customers, handling questions, offering project ideas, and providing product knowledge• Sold and mixed paints and stains by finding the correct solution for customers and up-selling when possible• Maintained department appearance by stocking shelves efficiently and correctly taking and reporting inventory

Run tabulator machines and send vote totals to a downtown location.Collaborate with a team of people to get poll books checked and sorted for review by state.alphabetize folders and poll books for state's further review.

Prepared decorations for personalized events such as weddings, corporate events, birthdays, graduations, etc.Organized and loaded trucks to travel to event sites.Set up decorations on site.Tore down and packed event decorations after event completion.Represented business at wedding and bridal shows to give information to potential clients.