Danielle Cheng Email & Phone Number

New York City Metropolitan Area

• Provided presale/post sale support for National digital product deals along side the LIMGC sales and field marketing teams to promote and sell proprietary Fan365 deterministic database of college sports fans (via display, video, social, OLV, CTV, OTT) and all other digital products on O&O channels• Provided strategic guidance on digital product deals to ensure client alignment and internal economic guidelines within media plans • Main POC for internal and external teams to ensure campaigns are activated, optimized, and reported on effectively and efficiently• Developed and continually optimized pre to post sale activation workflow, including, process, internal and external communication cadence, reporting and standardization• Actively managed revenue tracking for the National deal pipeline and sold campaigns

• Led a team of client solutions managers, oversee 30+ accounts, and be the client facing lead and escalation point for my team of CSMs • Identified opportunities and drive creative/innovative solutions to address client business objectives based on in-depth knowledge of client’s business, key issues, competitive landscape, and industry trends • Coordinated and led the team during weekly internal status meetings, delivering a high-level roll-up of per-project and per-client status, ensuring timely campaign onboarding and execution, address account updates, and troubleshoot account/campaign issues as required • Maintained quality service by enforcing quality and service standards; analyzing and resolving quality and service problems; identifying trends; recommending operational improvements • Supervised and assigned projects and responsibilities, monitor progress, provide feedback and direct changes in team performance• Onboarded and trained new team members for in-vertical Client Solutions team members on internal systems including task management and other performance metrics

Greater New York City Area

• Led the digital and custom partnership media team and be the representative during client facing communications• Managed digital planning buyers to negotiate and execute media campaigns while adhering to the strict GroupM guidelines• Upheld relationships w/ internal teams, external agencies, media publishers, and brand clients

Greater New York City Area

• Managed investment buyers and assistants to successfully execute client media objectives and campaigns for ~40 brands/sub brands• Maintained relationships w/ clients, creative teams, media partners, and internal planning and analytics teams• Negotiated and implemented media buys while adhering to aggressive and strict client guidelines• Continuously ensured budget accuracy and campaign success while managing any changes including but not exclusive to incremental dollars, budget cuts, creative updates, third party tag updates, or brand messaging and goals

Greater New York City Area

• Retained positive and responsive relationships w/ the client, creative, and media partners• Evaluated and negotiated RFPs w/ media partners to create consideration sets and assist in creating a tactical plan recommendations• Utilized Prisma and issued insertion orders to vendors w/ accuracy and assisted finance and operations w/ billing from vendors• Partnered w/ analytics team on reporting and insights generation detailing campaign performance, optimizations and new opportunities• Assisted in the delivery of creative assets and all relevant campaign documentation in preparation for campaign launch• Ensured budget accuracy and optimize plans within constrained media investments and specific business objectives

Greater New York City Area

• Implemented digital media buys; created distribution memos and executing contracted deliverables across Scholastic.com channels• Created client facing reports and collaborate w/ senior sales team to help upsell, drive new business, and create unique solutions to fulfill and deliver on client initiatives and goals• Collaborated w/ in-house and client marketing teams, and 3P agencies to fulfill digital media buys and custom partnerships from planning, execution, analyzing performance, and providing recommendations for future optimizations• Managed and administered monthly and bi–weekly e-newsletters• Created and supplied timelines for project based deliverables including design, coding, targeting, and content• Supported editorial staff on two award-winning magazines digitally: Scholastic’s Administr@tor and Instructor; including publishing web articles, coordinating giveaway sweepstakes, and managed, scheduled, and posted social media content

Greater New York City Area

• Aligned w/ Sr. PM and coordinator on the Samsung Mobile App Academies and OMK/Samsung Military Curriculum STEM partnership• Planned and organized on-site activation details by being the POC for all logistics regarding the events’ 10 site locations, travel, and staffing• Managed and worked within budget to ensure the program ran successfully; anticipated, identified, and solved logistical and planning issues and ensured all on-site staff and off-site staff were prepped and prepared for each event

New York, New York

• Collaborated w/ the marketing, sales, and project management team• Assisted w/ project survey cards, creation of marketing/sales collateral material, and RFPs• Pulled digital analytics, wrote and interpreted analytics reports and implemented project-based ads, emails, and promotions

New York, New York

• Member of the Northeast Government/Education Sales team• Assisting in conducting sales and marketing procedures under the company’s account managers

New York, New York

• Worked as a marketing assistant at the firm• Was able to gain work experience in my field of interest while still in high school