Responsible for developing and implementing successful integrated PR and marketing strategies for over a dozen accounts within the design and lifestyle space - ranging from brands/manufacturers to tradeshows to architects/designers. I challenge myself and my team to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media, influencers, thought leaders, A&D, and key stakeholders. I interpret client business needs into action items, with an emphasis on practical solutions that will ultimately help to drive sales.

• Manage a team of bloggers to ensure the blog is constantly up-to-date with original editorial content• Select events, write & program HTML e-newsletter, reaching 15,000+ industry professionals• Create annual media kit and develop new advertising opportunities• Serve as judge for Blogger’s Choice Awards at the spring and fall New York International Gift Shows. Selection and quote are included in GLM press release and video clip featured on their YouTube channel• Develop and maintain Facebook and Twitter pages. Create cross-promotional campaigns with fellow blogs, magazines, and design centers to reach broader audience