Danielle M Donegan, Mba Email & Phone Number

Fairfield, Ct, Us

Minneapolis, Minnesota, Us

Minneapolis, Minnesota, Us

• Delivered acquisition strategies leveraging data signals and triggers to inform strategic planning and identify opportunities to target, interact with and acquire consumers across omnichannel tactics• Defined priority segments, supporting consumer journeys, and developed the multi-channel strategies to drive conversion and engagement with across touchpoints • Developed and executed retention strategies, including analyzing consumer journeys and working with the Performance & Optimization team to understand consumer behavior and drop offs• Leveraged data to refine CRM initiatives and tactics to re-engage lapsed consumers and drive engagement and loyalty

Minneapolis, Minnesota, Us

• Worked with Brand Strategy, Brand Marketing and Insights to develop insightful and actionable briefs that lead to breakthrough, integrated national campaigns• Led ideation, development and execution of integrated 360 marketing plans, for multiple product categories/sublines, including developing and managing against master cross functional timelines• Drove consistency and pull through of brand guidelines in messaging and imagery across all disciplines within Paid, Owned and Earned channels• Partnered with Omnishopper team in the development and execution of National shopper event creative, incentives and promotional overlays, including vetting vendors for national promotion and incentive overlays and working with sales team to build sell in materials

Wilton, Ct, Us

Strategic Partnerships: Partnered with some of the company’s largest customers to activate cross-channel marketing campaigns contributing to an average of 10-20% sales lift for corresponding brands and accelerated new customer acquisition.Event Marketing: Created and administered the company’s experiential marketing program, accelerating customer acquisition and brand awareness, through national events while managing a team of seven.• Created direct-to-consumer (D2C) marketing strategy and positioning and then implemented it utilizing business-to-business (B2B) relationships with the nation’s leading pet and grocery retailers. • Developed and implemented numerous cross-channel marketing campaigns executed in both national and retailer-exclusive formats spanning TV, digital, email, social, print, display and PR.• Managed vendor relationships in spaces including receipt capture, fulfillment, PR and media. • Proficient in presentation development and delivery to internal and external top executives.• Routinely partnered with consumer insights and media agency teams to craft targeted, data-driven strategies resulting in accelerated consumer engagement and incremental sales.• Efficiently implemented an annual marketing budget of over $5MM.• Delivered the team’s marketing strategy at the annual meeting main stage to over 500 employees.• Hired and trained a team of seven responsible for national event sponsorships, mobile marketing activations, and achieving company record of participating in over 150 events in a single year. • Charted the company’s first app, which was also one of the company’s first direct-to-consumer (D2C) sales channels, advancing the effectiveness of the experiential marketing program and providing cross-functional key learnings for other top business objectives.

Wilton, Ct, Us

Simultaneously led the marketing strategy, communications, grant determination and fundraising for the company’s foundation, exceeding expectations in both funds raised and grants administered YOY.• Developed and implemented the foundation’s marketing and communications strategy.• Spearheaded a complete overhaul of the foundation’s digital strategy including redesigns of the website, newsletter and donation experience leading to a 50% increase in funds raised YOY.• Established relationships with the country’s top seven veterinary universities, through the grant administration process, furthering research focused on comparative oncology.• Orchestrated the foundation’s first-ever fundraising event in 2016 which exceeded expectations and led to repeat events in 2017 and 2018 with 20-30% increases in funds raised each year.

Wilton, Ct, Us

Produced all marketing and event activations surrounding company’s IPO while performing core job responsibilities which included executing influencer marketing strategies, cause marketing campaigns, and managing a direct report.• Pioneered the development and fulfillment strategies for all marketing materials needed to support the company’s expansion into a new sales channel, a top five business priority.• Rehabilitated the foundation’s flagship national marketing campaign, in collaboration with the company’s second largest customer, improving ROI and garnering over $2MM raised.• Led all IPO-related marketing and events including a massive consumer event in Times Square, a digital Times Square takeover, the opening bell ceremony and various road show events.• Received the Blue & Beyond Award, the highest company honor that’s awarded to five employees annually, for continued “above & beyond” performance.

Wilton, Ct, Us

Drove new customer acquisition by developing enhanced marketing and communication strategy targeting key influencer communities. • Leveraged consumer insights and cost-benefit analyses to overhaul $1MM marketing program leading to 100% growth YOY post re-launch.• Managed vendor relationships including fulfillment, procurement, digital development and creative.• Developed ongoing communication strategy to support key influencer community and led creative and content development for all supporting elements.

Wilton, Ct, Us

Managed the company’s second largest brand, overseeing brand creative, promotions, sales reporting and competitor research.• Led the creative and content development for all marketing and promotional support of brand. • Advised senior leadership on various promotional strategies with actionable insights based on key competitor research.

Farmington, Ct, Us

Advanced product and service sales while managing a sales territory of over 230 customers, including the second largest customer for the branch, achieving a $1.6MM annual sales goal YOY.• Ranked top account manager in office after one year on the job.• Led sales strategy development, and corresponding proposals, for personal sales territory.• Maximized sales blitz email campaigns increasing leads, recurring revenue and new customer acquisition.

Bachelor Of Science, Business Administration; Marketing; Professional Selling

Master Of Business Administration - Mba, Marketing