Selected new font and colors for the brand. Created updated visual identity elements to use across all marketing efforts from ads to email outreach to social.Wireframed brand new website design and flow to be coded by internal counterpart. Designed corresponding App Store screenshots for different iPhone sizes, iPad and OTT.Conceptualized unique logos, platform graphics and social assets for new instructors, brands programs and challenges.Supported email marketing with hero imagery, graphics and overall template aesthetic. Contribute to the ideation of marketing campaigns along with final execution of all design deliverables.Assist in the overall look and aesthetic of brand's Instagram feed. Edit photography and design graphics for posts, stories, and highlights.Ad-hoc design support for all aspects of the business as the sole graphic designer.

Led complete brand re-design in 2017. Worked hand-in-hand with branding agency from mood board brainstorming through final brand guidelines deployment. Fully implemented re-brand across all categories of the business; including, but not limited to, marketing collateral, online presence, and in-studio experience. Designed all exterior and interior brick and mortar signage for all studio rollouts; strengthened and maintained brand identity, and facilitated vendor coordination from kickoff through final installation.Continuously developed, maintained and enforced brand guidelines to ensure campaigns across platforms were executed in the proper look and feel of the brand; from larger campaigns to the smallest of creative assets across digital and physical.Conceptualized and designed graphics for retail and instructor/staff uniforms.Managed Instagram account; content creation/curation, scheduling, and caption copywriting. Engineered weekly newsletters and dedicated emails through Mailchimp platform to over 120k subscribers; template design, copywriting, and scheduling.Monitored customer service email account ensuring that all emails were properly addressed and responded to in a timely manner. Implemented organizational system for mailbox and created shorthand signature responses to uphold consistency and increase efficiency.

Managed multiple high-profile licensees from concept through production. Presented and recommended ideas and design solutions via written comments and blue lines based on keen awareness of marketplace trends and competition.Executed co-branded product design that reflected a joint partnership between the Nickelodeon property and co-brand, maintaining the integrity of both parties’ essential guidelines.Collaborated with internal departments including show production, marketing and retail teams to ensure product was on target with brand design direction, while balancing licensees needs relative to manufacturing process, timing and costing.Created product mock-ups for retailer pitches; identified fashion forward silhouettes, color palettes and general design aesthetics ensuring that the collection would work for the specific tier of business.

Worked within Nickelodeon's Creative Resources department on the CPG design team. Learned essential knowledge required to work in a licensing, design atmosphere. Created concept mock-ups as visual aid for potential partners to see how Nickelodeon’s branding would blend with their own.

Worked side-by-side with Rolling Stone, US Magazine & Men's Journal Marketing Design Directors to aid in their day-to-day responsibilities.