Danielle Forney Email & Phone Number

Orlando, Fl, Us

Orlando, Fl, Us

Remote

I lead media relations and messaging strategy for the ASPCA’s lifesaving programs to help animals. I also now oversee the celebrity engagement program for the ASPCA, helping to guide and secure celebrity talent to promote key animal welfare initiatives and campaigns.

Orlando, Florida, United States

Key Responsibilities:-Leadership Role: Hold a pivotal position as a seasoned public relations expert on the ASPCA's esteemed Media & Communications team.-Strategic Communication: Lead comprehensive communications strategies, proactive/reactive media outreach, and messaging creation for high-impact initiatives, including Los Angeles and Miami programs, the Animal Relocation Program, fundraising, philanthropy, corporate partnerships, and special events.Impactful… Show more Key Responsibilities:-Leadership Role: Hold a pivotal position as a seasoned public relations expert on the ASPCA's esteemed Media & Communications team.-Strategic Communication: Lead comprehensive communications strategies, proactive/reactive media outreach, and messaging creation for high-impact initiatives, including Los Angeles and Miami programs, the Animal Relocation Program, fundraising, philanthropy, corporate partnerships, and special events.Impactful Outcomes:-Donor Engagement: Media efforts have consistently resulted in increased awareness, directly contributing to a significant rise in animals' lives saved.-Brand Partnership Support: Provide dedicated support to brand partners, fostering mutually beneficial relationships and furthering the ASPCA's mission.Strategic Planning:-Integrated Communications: Create and implement strategic communications plans to bolster programmatic and organizational efforts.Event Management Expert:-Media Events: Plan and execute media events for national and local milestones, grand openings, conferences, etc., ensuring maximum coverage.-Collaboration: Collaborate with various groups, including PIOs, shelters, and brands, to amplify the ASPCA's reach.Agency Management:-PR Agency Oversight: Manage an external PR agency to generate publicity for ASPCA galas, ensuring successful representation and coverage.Media Training Leadership:-Training Program: Launched and actively lead the ASPCA's Media Training Program, conducting interactive sessions to prepare spokespeople for media interviews. Led more than 20 sessions to date training hundreds of spokespeople.Crisis Communications:-Proactive Crisis Support: Swiftly respond to and support crisis communications issues within program areas, safeguarding the ASPCA's reputation.Internship Program Management:-Intern Program Leadership: Managed the Summer intern program for the Communications department, providing mentorship and guidance to aspiring professionals. Show less

Greater New York City Area

Professional Highlights:-Diverse Industry Exposure: Provided communications support across various industries, including animal welfare, healthcare, financial services, sustainability, marketing, advertising, consumer products, B2B, and luxury.-Strategic Planning: Developed and executed strategic communications plans to enhance client programs and achieve organizational goals.Content Development Expertise:-Versatile Writing Skills: Drafted compelling written materials… Show more Professional Highlights:-Diverse Industry Exposure: Provided communications support across various industries, including animal welfare, healthcare, financial services, sustainability, marketing, advertising, consumer products, B2B, and luxury.-Strategic Planning: Developed and executed strategic communications plans to enhance client programs and achieve organizational goals.Content Development Expertise:-Versatile Writing Skills: Drafted compelling written materials, including byline articles, media pitches, media briefs, press releases, and more.Media Relations Leadership:-Comprehensive Media Efforts: Organized and led media relations initiatives, encompassing story angle development, media list creation, drafting materials, outreach, media tours, relationship-building, news monitoring, and interview support.Collaborative Engagement:-Stakeholder Meetings: Led and participated in client, vendor, and internal meetings to develop and activate effective communications strategies and tactics.Team Leadership and Mentorship:-Leadership Role: Mentored and supervised junior staff members and interns, overseeing administrative tasks such as meeting agendas and coverage reports.Budgeting and Projection:-Financial Oversight: Developed weekly billable and non-billable hour projections and budgets for client work, ensuring efficient resource allocation.New Business Development:-Research and Pitches: Conducted new business research, developed presentations, and actively participated in in-person pitches to secure new clients.Social Media Expert:-Strategic Social Media: Developed social media strategies and content on behalf of clients across platforms like Twitter, Facebook, Instagram, and LinkedIn. Show less

Greater New York City Area

Supported clients across a range of industries including animal welfare (Animal Welfare Association), healthcare (Memorial Sloan Kettering Cancer Center), financial services (TD Bank), sustainability (Asia Pulp & Paper), marketing and advertising (Association of National Advertisers, Segmint, International Data Group), consumer products (Polar USA), B2B (Otis Elevator Company), and luxury (Global Spa & Wellness Summit).

Greater New York City Area

Gainesville, Florida Area

Key Contributions:-Media Outreach: Compiled comprehensive media lists for targeted outreach, ensuring effective coverage for organizational events and initiatives.-Event Publicity: Authored engaging press releases for prominent events such as the Annual Meeting and Golf Scramble, strategically disseminating information to media outlets.-Sponsorship Communication: Crafted compelling sponsor letters to foster partnerships and support for organizational initiatives.-Creative… Show more Key Contributions:-Media Outreach: Compiled comprehensive media lists for targeted outreach, ensuring effective coverage for organizational events and initiatives.-Event Publicity: Authored engaging press releases for prominent events such as the Annual Meeting and Golf Scramble, strategically disseminating information to media outlets.-Sponsorship Communication: Crafted compelling sponsor letters to foster partnerships and support for organizational initiatives.-Creative Design: Designed and curated visually appealing materials, including the Annual Report and informational brochures, to enhance organizational branding and communication.Result-Driven Approach:-Media Engagement: Successfully garnered media coverage for events, amplifying organizational visibility and outreach.Detail-Oriented Execution:-Precise Media Management: Meticulously compiled and managed media lists, ensuring targeted and effective communication channels. Show less

Gainesville, Florida Area

Strategic Marketing:-Target Audience Research: Conducted in-depth research on the target audience and market information to inform effective marketing strategies for Tioga Dental Associates account.Social Media Management:-Monthly Planning: Developed and executed monthly social media plans, ensuring consistent and engaging online presence for Tioga Dental Associates.Creative Design:-Print Material Innovation: Designed fresh and appealing print materials tailored to… Show more Strategic Marketing:-Target Audience Research: Conducted in-depth research on the target audience and market information to inform effective marketing strategies for Tioga Dental Associates account.Social Media Management:-Monthly Planning: Developed and executed monthly social media plans, ensuring consistent and engaging online presence for Tioga Dental Associates.Creative Design:-Print Material Innovation: Designed fresh and appealing print materials tailored to the target audience, enhancing the brand's visual identity and communication strategy.Television Commercial Expertise:-Script Writing: Crafted compelling television commercial scripts to effectively communicate Tioga Dental Associates' key messages and services.Results-Driven Approach:-Holistic Marketing: Contributed to a comprehensive marketing approach, aligning social media, print materials, and television commercials to drive brand awareness and engagement. Show less

Gainesville, Florida Area

Leadership and Committee Management:-Committee Leadership: Served on the executive board, leading a 15-person committee responsible for executing public relations tasks for two organizations: Gators March for Babies (March of Dimes) and Donate Life.Client Management:-Account Executive Role: Acted as the Account Executive, overseeing the delegation and completion of tasks within the committee and ensuring the implementation of proposed public relations plans.Strategic… Show more Leadership and Committee Management:-Committee Leadership: Served on the executive board, leading a 15-person committee responsible for executing public relations tasks for two organizations: Gators March for Babies (March of Dimes) and Donate Life.Client Management:-Account Executive Role: Acted as the Account Executive, overseeing the delegation and completion of tasks within the committee and ensuring the implementation of proposed public relations plans.Strategic Planning and Execution:-Strategic Direction: Provided strategic direction for public relations initiatives, ensuring alignment with organizational goals and effective communication strategies.Results-Oriented Approach:-Task Delegation: Successfully delegated tasks within the committee, optimizing team members' strengths to achieve impactful results for Gators March for Babies and Donate Life. Show less

Gainesville, Florida Area

Digital Marketing Management:-Social Media Leadership: Managed and curated content for Facebook and Twitter pages, enhancing online engagement and visibility.Content Creation:-Storytelling Expertise: Wrote compelling articles and feature stories highlighting the experiences of families and volunteers, fostering a sense of community and support.Visual Content Creation:-Video Production: Created impactful videos for marketing purposes, showcasing the heartwarming… Show more Digital Marketing Management:-Social Media Leadership: Managed and curated content for Facebook and Twitter pages, enhancing online engagement and visibility.Content Creation:-Storytelling Expertise: Wrote compelling articles and feature stories highlighting the experiences of families and volunteers, fostering a sense of community and support.Visual Content Creation:-Video Production: Created impactful videos for marketing purposes, showcasing the heartwarming stories and impact of RMHC.Design Expertise:-Web Design: Designed and maintained the organization's website using Wix, ensuring an attractive and user-friendly online presence.-Print Material Design: Created brochures using InDesign and e-newsletters to effectively communicate RMHC's mission and activities.Strategic Planning:-Strategic Plan Development: Designed and wrote the strategic plan for RMHC Global using Illustrator, providing a comprehensive roadmap for organizational growth and impact.Multifaceted Contributions:-Holistic Approach: Contributed to the organization's success through a combination of digital marketing, content creation, visual design, and strategic planning. Show less

Gainesville, Florida Area

Communication and Newsletters:-Newsletter Management: Successfully managed public relations for the Alpha Productions In-House account by creating and writing engaging monthly newsletters, ensuring effective communication with the audience.Digital Presence Enhancement:-Social Media Leadership: Managed Facebook and Twitter accounts, driving online engagement and visibility for the In-House account.-Website Design: Collaborated with the account executive to design a new… Show more Communication and Newsletters:-Newsletter Management: Successfully managed public relations for the Alpha Productions In-House account by creating and writing engaging monthly newsletters, ensuring effective communication with the audience.Digital Presence Enhancement:-Social Media Leadership: Managed Facebook and Twitter accounts, driving online engagement and visibility for the In-House account.-Website Design: Collaborated with the account executive to design a new website using Wix, enhancing the online presence and user experience.Event Planning:-Conference and Socials: Planned and executed the Spring Conference and social events, creating opportunities for networking and community building.Multifaceted Contributions:-Holistic Approach: Contributed to the overall success of the In-House account through a combination of effective communication, digital presence enhancement, and event planning. Show less

Gainesville, Florida Area

Innovative Leadership:-Social Media Program Creation: Pioneered and established the first social media position for The Independent Florida Alligator, creating and implementing a comprehensive social media program.Daily News Engagement:-Strategic Content Posting: Posted news stories daily on Facebook and Twitter, optimizing online visibility and engagement.Audience Interaction and Analytics:-Comment Monitoring: Actively monitored comments on social media platforms… Show more Innovative Leadership:-Social Media Program Creation: Pioneered and established the first social media position for The Independent Florida Alligator, creating and implementing a comprehensive social media program.Daily News Engagement:-Strategic Content Posting: Posted news stories daily on Facebook and Twitter, optimizing online visibility and engagement.Audience Interaction and Analytics:-Comment Monitoring: Actively monitored comments on social media platforms daily, fostering community engagement and addressing concerns.-Data-Driven Insights: Utilized Google Analytics to track statistics and traffic on the online newspaper, informing strategic decisions and content optimization.Online Content Management:-Blox CMS Expertise: Posted and designed online news content using Blox CMS, ensuring a seamless and visually appealing online presence.Trailblazing Initiatives:-Groundbreaking Contributions: Led the way in establishing effective social media practices, contributing to the growth and digital presence of The Independent Florida Alligator. Show less

Gainesville, Florida Area

Leadership and Committee Management:-Website and Social Media Management: Managed the website, Facebook, and Twitter for UF's PRSSA chapter, ensuring a cohesive and engaging online presence.-Website Redesign: Spearheaded the redesign of the UF PRSSA website on Wix, enhancing user experience and visual appeal.Committee Leadership:-Website Committee Management: Led the website committee, imparting knowledge on social media, website design, and blogging to… Show more Leadership and Committee Management:-Website and Social Media Management: Managed the website, Facebook, and Twitter for UF's PRSSA chapter, ensuring a cohesive and engaging online presence.-Website Redesign: Spearheaded the redesign of the UF PRSSA website on Wix, enhancing user experience and visual appeal.Committee Leadership:-Website Committee Management: Led the website committee, imparting knowledge on social media, website design, and blogging to students.Department Ambassador:-College Ambassador Role: Acted as an ambassador for the college's public relations department, representing and promoting the department's initiatives.National Conference Participation:-PRSSA National Conference Involvement: Hosted and attended the 2011 PRSSA National Conference in Orlando, Florida, from Oct. 14-18, 2011.-Chapter Awards: Contributed to UF winning Chapter of the Year and Star Chapter awards at the conference, showcasing excellence in PRSSA leadership. Show less

Gainesville, Florida Area

Digital Presence Management:-Social Media Leadership: Managed the blog, Twitter, and Facebook accounts for Love Wedd Bridal Boutique, cultivating an engaged online community.Marketing Campaign Success:-"Bride Elite" Campaign: Led the successful "Bride Elite" marketing campaign, driving brand awareness and engagement.Creative Design Expertise:-Marketing Materials Design: Contributed to the design of marketing materials using Photoshop, ensuring a visually appealing… Show more Digital Presence Management:-Social Media Leadership: Managed the blog, Twitter, and Facebook accounts for Love Wedd Bridal Boutique, cultivating an engaged online community.Marketing Campaign Success:-"Bride Elite" Campaign: Led the successful "Bride Elite" marketing campaign, driving brand awareness and engagement.Creative Design Expertise:-Marketing Materials Design: Contributed to the design of marketing materials using Photoshop, ensuring a visually appealing and cohesive brand image.-Website and Brochure Design: Created and designed the website (Dreamweaver) and brochure (InDesign) for Gnys Entertainment, a Love Wedd member.Vendor Relationships Management:-Vendor Relationship Building: Managed relationships with wedding vendors throughout Gainesville, fostering strong partnerships.Event Planning and Execution:-Weddings and Special Events: Planned and executed weddings and special events, ensuring seamless and memorable experiences for clients. Show less

Bachelor Of Science (B.S.), Public Relations, Spanish, Nonprofit Organizational Leadership

Activities and Societies: Public Relations Student Society of America, UF Alpha PRoductions, UF student-run PR agency Delta Productions.

Education record

Activities and Societies: Editor-in-chief of The Telstar, student-run newspaper The Sting, daily student news show