•Developed and executed targeted strategies that resulted in a remarkable 200% growth in social media presence, driving both follower count and engagement for artist clients.•Orchestrated the rise of local talent into national touring acts, demonstrating exceptional management and strategic planning skills to elevate their industry presence.•Negotiated and implemented new compensation structures, successfully increasing artist pay guarantees, optimizing financial growth, and enhancing overall artist profitability.•Led comprehensive recruitment initiatives, managing the full hiring lifecycle, and building a dynamic team of 5 employees and contractors to support operational growth and success.

•Led the execution of tailored digital and social media campaigns, optimizing customer engagement and retention strategies for diverse clients.•Managed content calendars for clients, optimizing communication across multiple platforms and aligning marketing strategies with client objectives to maximize reach.•Developed and executed cross-channel campaigns (email, social media, web) that significantly increased audience engagement, leading to up to 175% follower growth.•Refined conversion strategies through data-driven insights, achieving improved campaign performance and increased brand visibility across all digital channels.•Worked with clients to strategize and create customer journey campaigns, ensuring the seamless delivery of personalized messaging throughout the digital ecosystem.

•Coordinated email marketing and promotional campaigns, boosting brand awareness by 30% through targeted communications across digital channels.•Managed and maintained cross-platform content consistency, ensuring cohesive messaging and optimized engagement across social media, email, and web.•Developed and tracked content schedules, ensuring on-time delivery of marketing assets and campaigns.•Designed and tested mobile-responsive digital assets, improving user experience and optimizing accessibility across email and web campaigns.•Utilized audience data analysis to refine strategies and optimize digital content, resulting in a 25% increase in engagement through targeted content.

•Assisted in the development of targeted PR materials to increase event attendance and media outreach, contributing to the overall communications strategy.•Coordinated event logistics, ensuring consistent messaging and timely outreach to stakeholders.