In newly created role, lead team of public relations professionals responsible for defining global communications strategies and awareness-driving campaigns for 18 of Marriott’s 30 brandsHand-selected by senior leadership to lead the charge on telling the transformation story for one of Marriott's largest and most global brands, Sheraton Hotels and ResortsProven expertise navigating the complex organizational structure of a large, ever-changing company and working collaboratively within cross-functional global teamsLaunched Marriott International’s newly formed portfolio marketing comms division and shaped the group’s strategic vision, positioning, narrative and consumer-facing marketing initiatives and partnerships Tapped innovative new audio-based app, Clubhouse, for one of the first events of its kind in hospitality surrounding the NFL Draft and Courtyard by Marriott Serve as senior communications counsel to Chief Marketing officer and Global Brand Leaders, including executive positioning, thought leadership and speechwritingUse paid, owned and earned channels to position and reinforce Marriott’s lifestyle brands as design-led, tech-forward powerhouses across key stakeholders, including media, consumers, loyalty, associates, B2B and hotel owners/developersDirect a team of three PR professionals, five continent PR teams and multiple global PR agenciesOversee go-to-market strategies that tap into marketing, customer insights, public relations, digital and social to drive brand awareness and consideration Adept at creating brand awareness and revenue-generating campaigns that seamlessly blend traditional public relations with inventive social media strategy, out-of-the-box partnerships and experiential programming

Global communications lead for Westin Hotels & Resorts, Renaissance Hotels, Le Meridien Hotels & Resorts, Autograph Collection, Tribute Portfolio and Design HotelsDrove strategic press coverage in key global media outlets for halo hotel openings and key renovations worldwide, creating compelling stories for individual brands and hotelsLed the unveiling of the new Renaissance Hotels & Resorts design narrative with brand events in Los Angeles and New York, with 100+ media in attendanceReimagined the go-to-market strategy for the company's soft brands (Autograph Collection and Tribute Portfolio) Managed a team of high-performing global communicators, focused on driving strategic outcomes for the business and its stakeholdersManaged multi-million dollar budgets to drive awareness, consideration and brand loyalty in key global markets

Managed multi-million-dollar budgets and communication strategies for Courtyard by Marriott, Fairfield by Marriott, Four Points Hotels & Resorts, Residence Inn by Marriott, SpringHill Suites, Protea Hotels & Resorts Led communications strategy for strategic partnerships including National Football LeagueContinually increased Courtyard by Marriott’s brand perception YOY through NFL partnership by creating strategic storytelling and content opportunities during key tentpole activations Managed a team of two in Bethesda, MD and New YorkEstablished an integrated PR/Social team to create a powerful, cohesive brand message on all channels

Expanded role after only 3 months to lead North American PR for Westin Hotels & Resorts, in addition to work already being done on some of Starwood's most iconic and emerging brands, Sheraton Hotels & Resorts and Tribute Portfolio Contributed to the launch of a first-of-its-kind partnership with LIKEtoKNOW.it and Tribute Portfolio (a social media e-commerce tool that allows consumers to book a hotel stay by liking an Instagram post)One of three people on Starwood PR team hired and promoted during Marriott/Starwood mergerLed communications strategy for strategic partnerships including Major League Baseball, US Open and New Balance; Drive talent negotiations, media relations, media training, on-site management and activations Developed strategies for hotel openings, renovations and signing activities for a combined portfolio of 650+ hotels in 70 countries

Work on a consultant /project basis for PR Agencies and In-House clients.

Global PR lead for Four Seasons Hotels and Resorts, Starwood Hotels & Resorts, Virgin Atlantic and Rail EuropeLaunched industry-first Pin.Pack.Go initiative with Four Seasons and increased Pinterest followers by 80%Launched Four Seasons new bed and sleep campaign and positioned them as an industry leader in the luxury space Managed a team of six in New York and Chicago