Danielle Johns Email and Phone Number
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Seasoned communications professional with ten years of experience in thought leadership-driven public relations, corporate communications, social media, and content strategy. I excel at distilling complex issues into easy-to-understand, engaging content for B2B audiences.In my most recent role at Definitive Healthcare, a SaaS-based company that transforms data, analytics, and expertise into healthcare commercial intelligence, I was responsible for all external communications, internal communications, social media, and content strategy. Prior to Definitive Healthcare, I worked at a small PR agency solely focused on healthcare IT clients as well as a small PR/advertising agency with a diverse set of clients in fields including socially responsible investing, wealth management and family law, and consumer products.For the past eight years, I have focused on the healthcare industry, specifically in the healthcare IT space. I have a passion for healthcare and believe in leveraging my communication skills within industries that are doing good and trying to make a lasting positive impact.Outside of work hours, you can find me with my head buried in one of the many books I'm frequently reading or working on content for my book blog and Instagram account, Overflowing Shelf. I’m a proud BU alum (Go Terriers!), having graduated in 2014 with a BA in English and a BS in Communications.
Foundation Medicine
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Senior Manager, External CommunicationsFoundation Medicine Apr 2024 - PresentBoston, Massachusetts, Us
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Manager, Corporate CommunicationsDefinitive Healthcare Feb 2023 - Jan 2024Framingham, Massachusetts, Us- Implemented communication strategies that grew media coverage by 52% and social media followers by 33% in 2023, contributing to the marketing team surpassing its top of the funnel KPIs by nearly 2% despite a 7% budget reduction.- Coordinated with PR agency on strategic story angles for subject matter experts (SMEs) in outbound media pitches; managed inbound media and data inquiries; partnered with executives, legal, and product on reputational issues. - Managed weekly internal newsletter sent to 1,000+ employees across the U.S., India, and Sweden with a 70% open rate.- Established a content strategy for owned website channels by collaborating with SEO, demand generation, and sales; coordinated with writers to produce 700+ content pieces, increasing traffic by 61%, and generating 2,300+ leads.- Partnered with product marketing to develop the communications go-to-market strategy for 10 product launches. - Led a team of two junior content writers, providing strategic guidance on press releases, speaking/award submissions, blogs, and social posts. -
Senior Public Relations ManagerDefinitive Healthcare Jul 2022 - Feb 2023Framingham, Massachusetts, Us- Collaborated with SMEs to identify thought leadership topics to leverage across communications channels, including quarterly reports such as “Addressing the healthcare staffing shortage,” which generated 100+ pieces of coverage. - Launched an employee social media program with 100 participants from sales, marketing, HR, and customer success; employee content generated 2M+ impressions, 6,500+ clicks, and 12 leads, plus saved $59K+ in social advertising.- Drafted talking points, briefing materials, speaking presentations, email Q&As, and bylines for company executives.
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Public Relations/Analyst Relations ManagerDefinitive Healthcare Mar 2021 - Jul 2022Framingham, Massachusetts, Us- Defined the strategic external communications plans for the company’s IPO in Sep. 2021, resulting in profiles in The Boston Globe, Boston Business Journal, Fierce Healthcare, Benzinga, and Yahoo Finance.- Led the hiring of a new PR agency and managed the relationship to increase year-over-year media coverage by 188%.- Established a new company tone and voice to increase brand awareness following company rebranding in June 2021 by drafting blogs, social media content, bylines, speaking proposals, press releases, and executive talking points.- Reinvented social media strategy on LinkedIn and Twitter, increasing followers by 21% and engagement rate by 55%.
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Account DirectorAria Marketing May 2019 - Mar 2021Newton, Ma, Us- Developed and executed the PR program for multiple national and international healthcare technology companies including Orion Health, AVIA, CynergisTek, Alveo Technologies, and 2bPrecise.- Identified thought leadership topics and communication strategies by working directly with C-level executives at client organizations. - Maintained strong relationships with clients to retain and upsell services by ensuring client goals were met and exceeded; successfully proposed and secured a 58% retainer increase to expand a client’s media relations and social media program.- Conducted strategic media outreach to top-tier journalists to secure interviews for clients with outlets including TIME, The Wall Street Journal, Vox, and Forbes; maintained strong relationships with the healthcare trades.- Oversaw and delegated as appropriate the content development of press releases, media briefing books, social media posts, bylines, speaking presentations, and web copy.- Managed junior staff members through check-ins, quarterly reviews, and daily feedback on projects to mitigate conflict, deliver strong client results, and help staff meet their professional goals.- Led the agency’s hiring efforts by reviewing resumes, coordinating the promotion of open positions, interviewing candidates, and communicating with candidates throughout the process. -
Senior Account ExecutiveAria Marketing May 2017 - May 2019Newton, Ma, Us- Served as the lead point person for all client and media communications; effectively managed and prioritized projects across over five client accounts- Managed and mentored junior staff members; coordinated with senior management on staff issues; provided quality assurance on all client-facing materials.- Led agency’s internship program by maintaining relationships with local universities/colleges, hiring and training interns, ensuring appropriate delegation of tasks to interns, and evaluating performance. - Executed clients’ PR and media outreach strategy to meet goals, align the PR program with broader marketing initiatives, and position clients as thought leaders; secured placements for clients in outlets such as Modern Healthcare, Politico eHealth, and HealthLeaders.- Developed agency’s strategy for securing onsite press meetings at national healthcare events (e.g. HIMSS, HLTH, HFMA) and client-user groups; attended events to coordinate onsite logistics, staff meetings and maintain client relationships.
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Account ExecutiveAria Marketing Feb 2016 - May 2017Newton, Ma, Us- Conducted strategic media outreach for national healthcare technology and services companies including IBM Watson Health, Kyruus, and SA Ignite (now SPH Analytics).- Wrote press releases and secured strategic pickup in healthcare trade publications including Healthcare IT News, Becker’s Hospital Review and Healthcare Innovation.- Monitored client speaking and awards calendars; drafted proposals to secure speaking engagements at major industry events including HIMSS, Becker’s Hospital Review Annual Meeting and HFMA Annual Meeting.- Managed social media platforms (Twitter, LinkedIn, Facebook) enabling clients to engage with key industry stakeholders including former CMS Acting Administrator Andy Slavitt.- Created detailed media briefing documents; compiled bi-weekly, monthly, quarterly, and annual reports; tracked media impressions, advertising equivalency, and social media impact.
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Account ExecutiveEbben Zall Group Jan 2015 - Feb 2016- Pitched newsworthy angles for thought leadership campaigns generating national, local, and trade media coverage for clients in outlets like Forbes, U.S. News & World Report, and Associated Press.- Led and coordinated social media marketing campaigns resulting in a 123% increase in post reach, a 60% increase in new Facebook Likes, and a 54% increase in engagement.- Managed and collaborated on creative for PR campaigns including infographics, videos, social media graphics, email blasts, websites, and whitepapers.- Worked one-on-one with interns to generate media lists, social media content, and research.- Maintained client project schedules and status sheets.
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Account CoordinatorEbben Zall Group Jun 2014 - Jan 2015- Monitored headlines to identify storylines and key media targets resulting in high-profile, national coverage in outlets like Inc., Forbes, and Bloomberg Business. - Edited and produced video content for websites, social media, press/media kits, presentations, and pitching efforts.- Wrote and researched content for press releases, whitepapers, award nominations, and speaking engagements.
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Pr InternEbben Zall Group May 2013 - Jun 2014-Assisted the public relations department on a wide variety of projects for clients.-Drafted news releases, calendar listings, media advisories, and blog posts for clients.-Produced videos for clients as well as for EZG TV, the company’s YouTube page.-Created and managed social media content for clients.-Compiled media lists, using Vocus, social media, and other resources for each client.-Tracked clips and media placement for clients.
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Founder And BloggerOverflowing Shelf Jun 2010 - Dec 2015-Founded my own book review blog focused primarily on reviewing young adult novels-Designed my own layout and header for the website-Participated in blog tours for Skyship Academy by Nick James (Flux), Supernaturally by Kiersten White (HarperTeen), and The Faerie Ring by Kiki Hamilton (TorTeen)-Hosted giveaways, interviews and guest post for various books and authors from publishersHarlequinTeen, SimonTeen, HarperTeen and TorTeen-Utilized social media to promote blog posts and network with other bloggers, authors and publishers
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Office Assistant At Residential EducationBoston University Sep 2011 - May 2014Boston, Ma, Us-Managed communications between students and the department of Residential Education-Handled inquires related to the RA selection process at the University-Monitored the Residential Education email account-Communicated with the Resident Hall directors and other University offices -
Associate Workshop ManagerBuild-A-Bear Workshop Jul 2008 - May 2014St Louis, Missouri, Us-Handled issues related to customer's experiences, including complaints and other issues-Helped communicate company policies and news to employees -Interacted with guests and children to provide the Build-a-Bear experience-Led parties of 10 or more children
Danielle Johns Skills
Danielle Johns Education Details
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Boston UniversityAnd Applied Communication; English -
Pearl River High School
Frequently Asked Questions about Danielle Johns
What company does Danielle Johns work for?
Danielle Johns works for Foundation Medicine
What is Danielle Johns's role at the current company?
Danielle Johns's current role is Healthcare Communications Professional | Corp Comms | PR | Social Media | Content Strategy.
What is Danielle Johns's email address?
Danielle Johns's email address is dj****@****ing.com
What schools did Danielle Johns attend?
Danielle Johns attended Boston University, Pearl River High School.
What are some of Danielle Johns's interests?
Danielle Johns has interest in Blogging, Public Relations, Social Media, Corporate Communications, Reading, Theater, Hockey, Media Relations.
What skills is Danielle Johns known for?
Danielle Johns has skills like Social Media, Facebook, Blogging, Public Relations, Press Releases, Books, Social Networking, Interviews, Powerpoint, Management, Editing, Twitter.
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