I work with local small businesses and entrepreneurs to achieve social media goals.I also work with brands and strategize content as a content creator.

Edited 2023 video footage of The Soulquinox Summit and created title cards via Canva. Updated the Squarespace for the 2024 Soulquinox Summit & am serving as the point of contact for ongoing web edits.

Assembled organic social media strategies for new business pitches.

Brand: SHOWTIME

Brands: M.A.C Cosmetics & Audible

Brand: Unconquered

Brand: clean.io

Brand: Bumble Bee Foods

Brand: Jack In The Box

Developed the social media strategy and hashtag strategy.Ideated with the creative team for on-going content creation.Used Sprout Social to schedule and manage content and wrote copy for social posts. Community managed via Twitter, Instagram, Facebook, and Pinterest.

Consulted with small business clients and built out their go-to-market digital and social media strategies.Led social media workshops and taught social newcomers how to use various social platforms such as Instagram, Facebook, Twitter, Pinterest, and TikTok.

Brands: Marco's PizzaActed as the voice behind Marco's Pizza across all social platforms.Identified trends, S&D opportunities, and potential crisis/adverse events and escalates when appropriate.Used social media management software Sprout Social to schedule and respond to content.Utilized customer experience platform Momentfeed to manage all Marco's Pizza location's Facebook and Google reviews.

Authored original articles for both Buzzfeed and its Community section.The first person on Buzzfeed to create Snapchat Geofilter content authored "63 Awesome Snapchat Geofilters"

Brands: Fireball WhiskyEngaged with Fireball Whisky fans across all platforms, building consumer relationships, answering all incoming DMs across Facebook, Instagram, and Twitter, and handling all product-related DMs as well.Scheduled content via Sprout Social, and strategized the hashtags used on Instagram. Identified and proactively reached out to influencers in a 1:1 capacity and lead the influencer campaign initiative on influencer marketing platform Popular Pays. Inserted Fireball in relevant social/cultural trends in real-time. Assisted Senior Social Strategist with monthly reporting, competitive analyses, sentiment analysis, and insights.

Brands: Fireball Whisky, Zuke's Natural Dog Treats, Merrick Pet Care, SkilsawAssisted Senior Content and Engagement Manager with Fireball's community management efforts.Oversaw and managed Fireball's influencer-outreach program, andfan's swag shipments.Served as social platform subject matter expert and provided reporting and analytical support. Assisted in creative brainstorms. Conducted various social listening projects using Crimson Hexagon.Oversaw Fireball's Giphy page by updating it regularly with new assets and ensuring that proper tags were used for discoverability. Oversaw Fireball's Wikipedia page, and regularly checked various sources for copyright infringement.

Brands: Fireball Whisky and Merrick Pet Care

Accounts: Autozone, Craftsman, and New Business Utilized marketing principles to design strategic recommendations for both current and potential clients..Assisted in brainstorm sessions and the ideation process for innovative solutions and creative marketing campaign strategies & writing POVs.Leveraged data and social listening via Brandwatch and Unmetric to identify real-time content opportunities. Conducted research and analysis to understand the audience, the marketplace, and the brand to ultimately uncover unique findings and insights for the Annex Experience team. Managed via Spreadfast, moderated, and collected user-generated content for Autozone's social channels, with a focus on Facebook, Twitter, and Instagram.

Attended the Chicago Portfolio School for Copywriting

- Consulted with the GM of Chicago Joe's on social media and marketing goals- Set up a new website on Squarespace & launched their Instagram, Twitter, and Snapchat- Assembled monthly content calendar, shot content, and wrote copy for social posts- Put together do's and don'ts & best practices for all social platforms- Handled all the community management and was the voice of the restaurant on all platforms

Executed production development of digital advertising campaigns in the operations and order processing department.Provided data analytics via Streamsend for email marketing campaigns. Contacted vendors to ensure successful deployments.Assisted sales department with outgoing correspondences. Deployed scheduled emails and proofread content.Created and analyzed reports/case studies.

Assembled, marketed, and demonstrated Seaweed chip product displays. Acted as the brand ambassador by providing consumers with Seaweed facts, nutritional info, and the company’s background.

Contributed, maintained, and promoted positivity between the mobile app and DePaul University.Planned, set-up, and executed on-campus events to distribute Yik Yak merchandise to student users.Acted as the brand ambassador by connecting with DePaul affiliated organizations for positive publicity.

Persuaded concert-goers to attend events by distributing flyers throughout selected locations of Chicago.Acted as an event ambassador for events by providing specific qualitative information online and in person.Used Facebook, Instagram, Twitter, Yik Yak and Snapchat to create awareness for the artists and the events.

Researched developing entertainment events in the Chicagoland area. Analyzed and format quantitative and qualitative data into Microsoft Excel spreadsheets.Created weekly copy points from research for Fox 32’s Good Day Chicago segment Front Row Phyllis.

Collected quantitative and qualitative data on all upcoming entertainment events in the Chicagoland area, and organized the information into Microsoft Excel spreadsheets. Wrote weekly copy points for WCIU You Me in the Morning segment Front Row Phyllis.Created copy and organized media content for Front Row Phyllis weekly e-blasts and Facebook posts.Contacted, communicated, and persuaded venues to provide comp tickets in exchange for promotions.

Assisted and authored festival and concert previews and post-event reviews for media blog publication.Reviewed media kits, and used press releases to pinpoint important information to be included in articles. Contributed to the Instagram account by attending events and documenting the performances in posts.

Helped gain new fans and followers and manage the Facebook, Twitter, Instagram accounts with organic social media strategies.Maintaining a fully stocked and clean environment for both the customers and my coworkers. Created high quality coffee drink, teas, and sandwiches for customers.Responsible for morning preparations and opening operation, as well as responsible for evening close out and completion of operation producers.

Acted as an event ambassador providing information and promoting the event all over Chicago. Spread awareness of the event on DePaul University’s campus via posters and flyers.Used social media to promote and spread awareness of the event's artists.

Created high-quality coffee drinks and kept all products stocked for creating drinks and food products.Created product displays and maintained inventory levels on shelves.Greeted customers and took orders and rang up sales. Recognized for added sales levels.