Danielle Maxwell Email & Phone Number

Madrid, Es

• Work closely with and serve as a key point of contact for the client, external stakeholders and various internal teams and departments• Organize and lead client meetings, ideation workshops, demos, internal trainings aimed at proposing creative solutions and improving client’s eCommerce conversion• Assist with planning, estimations and set expectations for delivery of new features and functionalities.

• Capture and analyze clients needs in order to transform their requests into detailed functional documentation, uses cases, flow charts and testing requirements for clients, developers, quality analysts and/or requesters• Collaborate closely with product owners, heads of technology, design team and developers to ensure that our products are developed in accordance with the client/business needs are align with Scalefast’s roadmap.

Madrid Area, Spain

Opinno is a global innovation consultancy improving companies through digital transformation.• Contribute to various international consulting projects from conception to execution requiring marketing strategy and corporate communication expertise• Entrusted with key client relationship management, including definition of project scope, development of commercial proposals and upselling, results reporting• Manage project operations in collaboration with cross-functional teams, ensuring revenue growth and client satisfaction• Lead teams of 2 to 5 international consultants• Create marketing plans with recommendations enabling clients to capture target audiences and increase their share of specified markets • Design and manage targeted lead generation programs including communications, database building, and execution of direct marketing efforts• Conduct thorough market research and benchmarking of international open innovation initiatives to identify trends and business opportunities • Report generation and analysis to provide clients with deep understanding and customized recommendations• Content generation: copywriting and copyediting of research articles, corporate messages and posts for social media

The first cross-sector open innovation initiative in Spain driven by Aigües de Barcelona, CaixaBank, Naturgy, SEAT and Telefónica that aims to find the best start-ups and talent in order to develop technological solutions to solve dynamic business challenges.➤ +3,200 Startups scouted between the first and second Innovation Waves➤ +80 Startup finalists selected between the first and second Innovation Waves➤ Created innovation community of +700 members (candidates, experts, judges and ambassadors)

Madrid Area, Spain

The inaugural Innovation Leaders Summit, hosted in partnership with IBM, presented a curated analysis of cutting-edge technologies that will fundamentally impact industry and society. We gathered leaders in business and technology from across Europe who sought a filtered analysis of the latest innovations and actionable insights. This Summit brought together some of the world’s most influential experts in the technological ecosystem, from industry visionaries to leading researchers.➤ 4 thematic pillars: Artificial intelligence, Cybersecurity, Blockchain & Quantum Computing➤ 25 International speakers and experts presented➤ +300 executive profiles attended

Madrid Area, Spain

StudentBackr is a lean-model FinTech startup dedicated to students and education.Primary Missions:Project Management • Daily interactions with CMO and remote international team through agile methodologies • Streamlined communications by designing and implementing automated messaging and email flows that resulted in significantly increased email open rates • Nurtured and managed client relationships through regular communication• Mentored successful campaigns through effective guidance and understanding of client needs and objectives• Extended StudentBackr scope through business development outreach activities and cultivating partnerships with relevant institutions• Supervised growth hacking mission with top business school; developed and implemented new marketing strategies in line with Acquisition, Activation, Retention, Revenue Referral (AARRR) funnel• Augmented platform and streamlined website functions as well as user experience through collaboration with the development team as a Subject Matter Expert (SME)Digital Marketing and Communication• Copywrote and conducted SEO optimization of blog content • Increased brand awareness and engagement through communication and targeted posts on social networks• Drove website traffic and generated leads through Facebook Ad campaign• Optimized FB ad campaign performance and budget spending through analytic metrics/tools• Created and audited Google and Facebook Ad campaigns by using analytic metrics to make informed budgeting decisions and drive content strategy• Produced imagery for social channels, landing pages, and marketing materials• Redefined consumer journey through demographic and UX experience analysis resulting increased efficiency and enhanced user experience

Foley Food And Wine Society

The Foley Food and Wine Society (FFWS) is an innovative rewards program celebrating life's biggest passions – wine, food and travel.Primary responsibilities: Project Management• Played fundamental role in the launch of an innovative consumer rewards program: grew and managed the database of over 70,000 members • Extended the program’s scope by establishing partnerships with third-party businesses both locally and nationally• Worked closely with multi-disciplinary departments and profiles: Events, E-commerce, Marketing, and Wine Club, winemakers, production teams, chefs, and the Society Sommelier• Worked with the software developers as a Subject Matter Expert (SME): identified, co-developed and beta tested solutions to improve the membership the platform Marketing & Communications• Collaborated in the definition and execution of the communication strategy • Produced content for the monthly newsletter, promotional pieces as well as e-commerce campaigns in alignment with the brand vision• Supported the marketing, social media and e-commerce departments through photography of products, events and staff for company marketing materialsHospitality & Events Management• Acted as an ambassador to promote the program through national events, partnerships and fostered wine sales through member events • Organized public and private events including attendee acquisition, venue logistics and coordination with third party vendors

Healdsburg, Ca

Foley Food and Wine Society – Ambassadors Program – Merus Winery• Managed customer service department for 12 brands and coordinated with winery managers to organize tastings, events, and customized experiences often working with third-party vendors• Responsible for the Brand Ambassadors team catering to VIP clientele to provide white-glove concierge services

Napa, Ca

Kuleto Estate Winery• Responsible for developing customer relations, enhancing guest experiences via guided winery tours, tastings and discussions about wine• Fostered wine club membership signups as well as sales in conjunction with state and international shipping laws

Pacific Beach, San Diego

Discover Pacific Beach is a non-profit startup focused on revitalizing local businesses and communities. • Assisted in organization, promotion and execution of monthly events for 500-1,000 people that benefitted over 20 local businesses• Lead B2B prospection to grow Discover Pacific Beach’s network and foster engagement with local businesses

Greater San Diego Area

I tutored students and families in the Italian language so they were able to get a better understanding of grammar concepts, vocabulary and the art of conversation.

Vacaville, Ca, Usa

Mariani Packing company is the largest independently owned producer and packer of dried fruit in the world.• Trained in several departments: Customer Service, Import/Export and Accounting focused on International Sales establishing relationships enterprises in Latin America

Davis, Ca, Usa

I trained several different age groups and various ability levels difficult skill sets. I was responsible for and maintained a safe and fun environment as they performed gymnastic activities.

Master Of Science In Marketing And Digital Media, Marketing

Bachelor Of Arts, International Business: Focus In Marketing And Italian, Minor In Spanish

Activities and Societies: Gamma Kappa Alpha National Italian Honors Society College Students for New Orleans (CSNO) Aztecs for Africa (AFA)

Marketing