Danielle Moore Calhoun Email & Phone Number

Washington, Dc, Us

Washington Dc-Baltimore Area

Washington Dc-Baltimore Area

Washington Dc-Baltimore Area

Washington Dc-Baltimore Area

Managed 25+ key client relationships, including several six-figure accounts, in the nonprofit/advocacy, education and healthcare industries by understanding each client’s unique business, including people, processes and trends.• Spearheaded project scope and budget conversations internally and with clients directly to help set goals, shape solutions and ensure expectations were exceeded• Coordinated and hosted regular check-in meetings with executive-level client contacts to facilitate gathering project feedback, uncovering deeper business priorities and identifying pivots or new opportunities• Supported the work of internal production team members by communicating client goals to align on key priorities and execution; iteratively reviewed project outputs to ensure accordance with client needs• Synthesized knowledge of client accounts to execute overall business planning (account growth plans, financial targeting, revenue projections, etc.)Supported business development by amplifying Social Driver’s expertise to prospective clients to secure new opportunities and relationships.• Reviewed RFPs and executed detailed proposals • Interfaced with potential clients to build trust, answer questions and discuss options• Defined final scopes, timelines and budgets to help author new contracts• Initiated project kickoff process to fully onboard new clients and introduce subject matter experts Co-led the Anti-Racism Resource Group to facilitate internal and external dialogue around fostering a more just and equitable future.

Washington Dc-Baltimore Area

Supported grassroots public relations efforts for various top Fortune 100 companies: • Project managed ongoing grassroots media, stakeholder and community relations across more than 25 local PR field teams and multiple client accounts, including beverage, financial and automotive• Supported nationally recognized client campaign “tour” events in multiple top-tier markets, including event logistics and participant recruitment, elected official engagement, and media materials and pitching• Customized and copy edited localized media content (e.g., Op-Ed columns, broadcast talking points, pitches, press releases and social media posts) to ensure alignment with national client messaging and resonance in local markets• Curated regular client reports to indicate relevant success metrics, best practices and key learnings• Co-led D.C.-based African American Employee Resource (AAER) Group to bring events and programming relevant to African American colleagues and others interested• Co-led D.C.-based pro bono efforts around race and culture, and sustainability; drafting proposed scopes of work and budgets, creating PR plans, and implementing media and stakeholder amplification tactics

Washington D.C. Metro Area

• Spearheaded compilation of and updates to annual statewide PR plan and ensured deliverable tracking• Regularly copy edited media and stakeholder content from PR field teams in more than six markets prior to client review• Worked with client points of contact daily to ensure locally developed media and stakeholder content aligned with national messaging and criteria for approval• Served as day-to-day internal lead in coordination with PR field teams to recruit for and amplify client events in multiple markets• Curated project wrap reports including measurement of key metrics• Supported various internal employee culture-driving initiatives

Washington Dc-Baltimore Area

Healthcare PR Intern, June – Dec. 2015; Grassroots PR Intern, Jan. – May 2016• Supported stakeholder mapping and researched relevant advocacy groups to build clients’ relationships with influencers and third-party supporters• Conducted media landscape analyses to assess potential reputational risks• Maintained industry and client media monitoring to compile reports• Analyzed competitor activity to communicate client differentiators• Supported event planning for local celebrity appearance

Bethesda, Md

• Created and maintained an 11-week blog series on public relations and technology for the company website• Brainstormed, shot and edited a three-part vlog series on News Generation’s ethical principles for a web feature• Wrote daily posts for News Generation’s social media outlets including Facebook, Twitter, LinkedIn and Pinterest• Reported on clients’ and competitors’ radio media coverage to draw insights about context and listener perceptions• Regularly contacted radio networks to maintain an updated list of affiliates and contact information, and build media relationships

Baltimore, Md

• Gathered data and placed material to compile a 28-page activity report for the Children’s Center Public Affairs staff• Repurposed and synthesized previously written news releases and publications to create a Johns Hopkins Children’s Center web feature on Stroke

Washington, Dc

• Supported brand announcements by drafting press releases, crafting and posting social media content to client channels• Reported media coverage successes through creating organized wrap reports and press clippings• Staffed numerous client events to support D.C.-based stakeholders and social influencers

Washington, Dc

- Designed promotional materials to promote the launch of a new Employee Appreciation Initiative- Brainstormed ideas, gathered information, drafted and proposed an agency-wide student recruitment brochure- Took and organized notes during meetings, managed calendars, led correspondence between all NRCS interns

Silver Spring, Md

- Supported the SLP Program Manager by researching and writing communications, and speaking with important external contacts in order to enlist their support for events- Responsible for increasing the application pool by 30% due to valuable social and traditional media outreach strategies- Identified appropriate media contacts for education related content- Measured outreach for all external connections

Rockville, Md

- Wrote a press/media release and community outreach information packet- Attended Montgomery CountyCouncil Meetings- Proposed changes to Councilwoman Ervin’s social media outlets

Rockville, Md

- Crafted original press/media release for a major literary event- Composed a general press kit to use as atemplate for future media relations- Independently researched unit pricing, designed, and managed the sales of company T-shirts to better promote the non-profit- Redesigned company display board- Created Constant Contact outreach strategy that resulted in an increase in visibility for the organization