Danielle Moore Calhoun Email & Phone Number

Washington, DC, US

Washington DC-Baltimore Area

Washington DC-Baltimore Area

Washington DC-Baltimore Area

Washington DC-Baltimore Area

• Managed 25+ key client relationships, including several six-figure accounts, in the nonprofit/advocacy, education and healthcare industries by understanding each client’s unique business, including people, processes.
• Spearheaded project scope and budget conversations internally and with clients directly to help set goals, shape solutions and ensure expectations were exceeded
• Coordinated and hosted regular check-in meetings with executive-level client contacts to facilitate gathering project feedback, uncovering deeper business priorities and identifying pivots or new opportunities
• Supported the work of internal production team members by communicating client goals to align on key priorities and execution; iteratively reviewed project outputs to ensure accordance with client needs
• Synthesized knowledge of client accounts to execute overall business planning (account growth plans, financial targeting, revenue projections, etc.)Supported business development by amplifying Social Driver’s expertise.
• Reviewed RFPs and executed detailed proposals

Washington DC-Baltimore Area

• Supported grassroots public relations efforts for various top Fortune 100 companies:
• Project managed ongoing grassroots media, stakeholder and community relations across more than 25 local PR field teams and multiple client accounts, including beverage, financial and automotive
• Supported nationally recognized client campaign “tour” events in multiple top-tier markets, including event logistics and participant recruitment, elected official engagement, and media materials and pitching
• Customized and copy edited localized media content (e.g., Op-Ed columns, broadcast talking points, pitches, press releases and social media posts) to ensure alignment with national client messaging and resonance in.
• Curated regular client reports to indicate relevant success metrics, best practices and key learnings
• Co-led D.C.-based African American Employee Resource (AAER) Group to bring events and programming relevant to African American colleagues and others interested

Washington D.C. Metro Area

• Spearheaded compilation of and updates to annual statewide PR plan and ensured deliverable tracking
• Regularly copy edited media and stakeholder content from PR field teams in more than six markets prior to client review
• Worked with client points of contact daily to ensure locally developed media and stakeholder content aligned with national messaging and criteria for approval
• Served as day-to-day internal lead in coordination with PR field teams to recruit for and amplify client events in multiple markets
• Curated project wrap reports including measurement of key metrics
• Supported various internal employee culture-driving initiatives

Washington DC-Baltimore Area

• Healthcare PR Intern, June – Dec. 2015; Grassroots PR Intern, Jan. – May 2016
• Supported stakeholder mapping and researched relevant advocacy groups to build clients’ relationships with influencers and third-party supporters
• Conducted media landscape analyses to assess potential reputational risks
• Maintained industry and client media monitoring to compile reports
• Analyzed competitor activity to communicate client differentiators
• Supported event planning for local celebrity appearance

Bethesda, MD

• Created and maintained an 11-week blog series on public relations and technology for the company website
• Brainstormed, shot and edited a three-part vlog series on News Generation’s ethical principles for a web feature
• Wrote daily posts for News Generation’s social media outlets including Facebook, Twitter, LinkedIn and Pinterest
• Reported on clients’ and competitors’ radio media coverage to draw insights about context and listener perceptions
• Regularly contacted radio networks to maintain an updated list of affiliates and contact information, and build media relationships

Baltimore, MD

• Gathered data and placed material to compile a 28-page activity report for the Children’s Center Public Affairs staff
• Repurposed and synthesized previously written news releases and publications to create a Johns Hopkins Children’s Center web feature on Stroke

Washington, DC

• Supported brand announcements by drafting press releases, crafting and posting social media content to client channels
• Reported media coverage successes through creating organized wrap reports and press clippings
• Staffed numerous client events to support D.C.-based stakeholders and social influencers

Washington, DC

- Designed promotional materials to promote the launch of a new Employee Appreciation Initiative- Brainstormed ideas, gathered information, drafted and proposed an agency-wide student recruitment brochure- Took and organized notes during meetings, managed calendars, led correspondence between all NRCS interns

Silver Spring, MD

- Supported the SLP Program Manager by researching and writing communications, and speaking with important external contacts in order to enlist their support for events- Responsible for increasing the application pool by 30% due to valuable social and traditional media outreach strategies- Identified appropriate media contacts for education related.

Rockville, MD

- Wrote a press/media release and community outreach information packet- Attended Montgomery CountyCouncil Meetings- Proposed changes to Councilwoman Ervin’s social media outlets

Rockville, MD

- Crafted original press/media release for a major literary event- Composed a general press kit to use as atemplate for future media relations- Independently researched unit pricing, designed, and managed the sales of company T-shirts to better promote the non-profit- Redesigned company display board- Created Constant Contact outreach strategy that.