Performance Marketing Manager
CurrentActivate, manage, and optimize all paid advertising campaigns including SEM, display, video, paid social, and more. Track, monitor, and analyze campaigns against KPIs and create reports to communicate performance to internal stakeholders. A/B test landing pages, creatives, and ad copy to improve conversion rate and achieve an optimal ROAS. Collaborate with designers, web developers, SEO specialists, and other members of the Marketing team to identify and execute new marketing strategies.