Danielle P. Email and Phone Number
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Results-driven product marketing leader with over 15 years experience in B2B and B2C marketing building new and existing product portfolios for high growth, leading brands including Adobe, Intuit, Visa, Esurance and LIveRamp. Proven track record in identifying business opportunities, understanding customer needs, creating compelling value propositions and messaging strategies, developing innovative marketing strategies and GTM plans that exceed revenue targets. An expert at optimizing the marketing mix to increase revenue, profitability, market share and customer lifetime value. Highly effective at developing new offerings and growing them into successful businesses. Experience within multiple industries including SaaS, creative design, electronic payments, ad tech, eCommerce and financial services.Accomplishments:• Repositioned Visa Prepaid card and socialized new positioning/messaging strategy with key clients (Wal-Mart, Target, CVS) and at annual Visa Prepaid Card Forum • Launched Visa’s first-ever TV advertising for prepaid cards• Grew Esurance's online revenue from $35M to $85M through affiliates, paid search, digital advertising and online sponsorships• Drove $29M through global launch of Macromedia Contribute 1.0 and 1.5• Increased QuickBooks revenue from $67M to $163M through new product launches and by transforming marketing strategy from a “one size fits all” to a vertical marketing approachSpecialties:• Defining market opportunities and customer pain points • Developing/launching new product offerings and turning them into successful, ongoing businesses• Turning business opportunities and customer needs into go-to-market initiatives that exceed revenue targets and increase market share• Envisioning and overseeing integrated marketing campaigns across online, mobile, social, TV, radio and print• Optimizing the marketing mix to increase revenue, profitability, market share and customer lifetime valueExpertise: • Strategic planning• Marketing strategy• Business Strategy• GTM / Marketing plans• Product positioning and messaging • Market and competitive analysis• Identification of key market and customer needs• Customer journeys• Market research • New product development and launch (Alpha, Beta and 1.0)• Business cases• Segmentation and sizing• Digital, social, mobile, web, print, TV, radio, direct mail, events and grassroots marketing• Loyalty marketing / CRM• Customer acquisition, cross-sell and retention• Campaign measurement/analytics• Partnerships• Branding• Cross-functional leadership• Team Management
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Head Of Global Release Product Marketing For Adobe Firefly And Content AuthenticityAdobeSan Francisco, Ca, Us -
Head Of Enterprise Product Marketing, Genstudio (Digital Media Business)Adobe 2023 - PresentSan Jose, Ca, UsEngaged to oversee product marketing for global cross-cloud solution (Adobe Content Supply Chain) enabling enterprises to build high-functioning content supply chains to deliver marketing content more efficiently. Drive product marketing including development of GTM strategy/planning/execution, KPIs, positioning/messaging, research, personas, buyer journeys, thought leadership and sales enablement.
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Director, Global Smb Product MarketingDocusign 2020 - 2022San Francisco, Ca, UsOversee global SMB product marketing strategy and execution for eSignature, CLM and all add-ons, enabling customers to automate their entire agreement process.- Developed a global annual marketing planning process and templates for SMB and Enterprise sales/marketing planning.- Developed first SMB Agreement Cloud positioning/messaging strategy that enabled a shift from a single product focus to a multi-product one.- Developing Global GTM Messaging Map to provide teams with market ready, customer-facing messaging connecting the DocuSign value proposition to target personas and products across SMB and Enterprise to drive crisp and consistent messaging in the marketplace.- Drive research and share global actionable insights for SMB and Enterprise to deepen understanding of customers/prospects to improve customer acquisition, cross-sell/upsell and retention. -
Product Marketing Leader, Creative Cloud (Consultant)Adobe 2019 - 2020San Jose, Ca, UsLed product marketing for Creative Cloud products and several new product launches for SMB. Develop product positioning and messaging strategy, lead customer research, build business cases, develop annual marketing strategy, define KPIs and oversee GTM plan execution.• Developed FY20 Creative Cloud annual marketing strategy for new and existing product offerings. Defined target market, positioning, messaging strategy, personas, key customer needs, buyer journeys, competitive assessments, product roadmap priorities and KPIs.• Analyzed the customer journey from product discovery through new customer onboarding and developed strategy to shift onboarding experience to a multi-channel, customer-centric journey focused on increasing customer lifetime value, satisfaction and retention. Currently partnering with loyalty marketing, web and product teams to execute the plan.
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Head Of Enterprise Product Marketing, BrandsLiveramp 2017 - 2019San Francisco, Ca, UsOversaw product marketing strategy/implementation and campaign execution for SaaS identity resolution solutions for Brands, enabling product companies to execute and measure omnichannel customer centric campaigns. Drove Enterprise product marketing including GTM strategy/planning/execution, research and competitive analysis, positioning and messaging, sales enablement and assets, buyer journeys, pricing and product priorities in collaboration with sales, product and marketing. FY18 Brands subscription revenue grew 46% YOY. -
Vice President, Product MarketingWells Fargo 2016 - 2017San Francisco, California, UsOversaw product marketing strategy and marketing campaign execution to launch Wells Fargo's first product offering of new Firm Offer (pre-approved) Line-of-Credit and Loan products for consumers. Drove product marketing including development of business cases, market definition, personas, customer needs, positioning and messaging, buyer journeys, KPIs and product priorities in collaboration with product, operations and marketing. Significantly increased awareness and built a brand new revenue stream for the company. -
Vice President, Consumer Product MarketingUnion Bank 2012 - 2016San Francisco, Ca, UsOversaw product marketing strategy and marketing campaign execution for digital services, consumer deposits, credit cards and mobile payments targeting consumers and businesses. Developed GTM strategies, marketing plans and campaigns in support of customer acquisition, engagement, cross-sell and retention goals. Acquisition, retention and engagement increased, and revenue per account grew 25% from 2012-2016. -
Director, Enterprise And Consumer Global Product Marketing And StrategyVisa 2007 - 2011Foster City, California, UsShaped product marketing from the ground up and helped build Visa’s leadership position in rapidly growing Prepaid Card market. Initiated and established industry-leading segmentation, defining the target underbanked “striver” consumer and key B2B audiences. Built marketing plans supporting category and partner growth. Created campaigns that facilitated double-digit growth in the consumer and key B2B verticals and enabled Visa to move to the #1 position for prepaid card brands. Examples: • Implemented/optimized advertising and marketing campaigns across trade and consumer print, search marketing, social media, display and TV, driving adoption and usage.• Collaborated with key clients including Wal-Mart, Target, Walgreens, Best Buy, Chase, ADP and other partners to develop marketing strategies and programs that drove growth and profitability. -
Director, Digital MarketingEsurance 2004 - 2007San Francisco, Ca, UsOversaw digital marketing for state-of-the-art personal insurance sold online. Developed annual marketing plans and new online strategies and built/optimized online portfolio of portals, affiliates, search marketing programs and sponsorships. Marketing plans exceeded goals by 25% yearly and online business expanded 1.5x+ in three years.Examples:• Identified, negotiated and oversaw the creation and launch of lucrative marketing sponsorships and programs with online partners including PayPal, MSN, Amazon and Yahoo. • Oversaw/optimized search marketing campaigns on Google, Yahoo and Bing including bid management strategies, testing, creative optimization and results monitoring. -
Senior Product Marketing ManagerAdobe 2002 - 2004Drove global launches and ongoing marketing for web publishing and web conferencing products. Developed marketing strategies and go-to-market plans that exceeded goals annually. Directed global marketing teams in the development of all launch marketing including PR, retail advertising, packaging, events, sales tools, web content, demos, online and print advertising, social media, direct marketing and other marketing programs. Examples:• Developed global marketing strategy and go-to-market plan for launch of Contribute 1.0 (now Adobe Contribute 6.5), which generated over $29M in its first two years and exceeded revenue goals by more than 25% annually. • Expanded product reach into new markets through strategic partnerships with Apple, PayPal and Alliance that generated over 30% of year-one revenue.
Danielle P. Skills
Danielle P. Education Details
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Golden Gate University, Edward S. Ageno School Of BusinessMarketing -
California State University, NorthridgeInternational Business
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Nyenrode Business UniversityBs - International Business Exchange Program - The Netherlands
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University Of TwenteBs - International Exchange Program - The Netherlands
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University Of California, BerkeleyInternational Business
Frequently Asked Questions about Danielle P.
What company does Danielle P. work for?
Danielle P. works for Adobe
What is Danielle P.'s role at the current company?
Danielle P.'s current role is Head of Global Release Product Marketing for Adobe Firefly and Content Authenticity.
What is Danielle P.'s email address?
Danielle P.'s email address is da****@****bal.net
What is Danielle P.'s direct phone number?
Danielle P.'s direct phone number is +141576*****
What schools did Danielle P. attend?
Danielle P. attended Golden Gate University, Edward S. Ageno School Of Business, California State University, Northridge, Nyenrode Business University, University Of Twente, University Of California, Berkeley.
What skills is Danielle P. known for?
Danielle P. has skills like Leadership, Product Marketing, Direct Marketing, E Commerce, Strategic Partnerships, Persuasive Writing, Online Marketing, Market Planning, Marketing Analytics, Brand Awareness, Business Development, Communication.
Who are Danielle P.'s colleagues?
Danielle P.'s colleagues are Osc Apev Cameroon, John Cyren Odon, Shivam Tomar, Maramma.r Chinnu, Kristine Zakaryan, Ahmet Ahmet, Natchaya Natchaya.
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