Danielle P. Email & Phone Number

San Francisco, Ca, Us

San Jose, Ca, Us

Engaged to oversee product marketing for global cross-cloud solution (Adobe Content Supply Chain) enabling enterprises to build high-functioning content supply chains to deliver marketing content more efficiently. Drive product marketing including development of GTM strategy/planning/execution, KPIs, positioning/messaging, research, personas, buyer journeys, thought leadership and sales enablement.

San Francisco, Ca, Us

Oversee global SMB product marketing strategy and execution for eSignature, CLM and all add-ons, enabling customers to automate their entire agreement process.- Developed a global annual marketing planning process and templates for SMB and Enterprise sales/marketing planning.- Developed first SMB Agreement Cloud positioning/messaging strategy that enabled a shift from a single product focus to a multi-product one.- Developing Global GTM Messaging Map to provide teams with market ready, customer-facing messaging connecting the DocuSign value proposition to target personas and products across SMB and Enterprise to drive crisp and consistent messaging in the marketplace.- Drive research and share global actionable insights for SMB and Enterprise to deepen understanding of customers/prospects to improve customer acquisition, cross-sell/upsell and retention.

San Jose, Ca, Us

Led product marketing for Creative Cloud products and several new product launches for SMB. Develop product positioning and messaging strategy, lead customer research, build business cases, develop annual marketing strategy, define KPIs and oversee GTM plan execution.• Developed FY20 Creative Cloud annual marketing strategy for new and existing product offerings. Defined target market, positioning, messaging strategy, personas, key customer needs, buyer journeys, competitive assessments, product roadmap priorities and KPIs.• Analyzed the customer journey from product discovery through new customer onboarding and developed strategy to shift onboarding experience to a multi-channel, customer-centric journey focused on increasing customer lifetime value, satisfaction and retention. Currently partnering with loyalty marketing, web and product teams to execute the plan.

San Francisco, Ca, Us

Oversaw product marketing strategy/implementation and campaign execution for SaaS identity resolution solutions for Brands, enabling product companies to execute and measure omnichannel customer centric campaigns. Drove Enterprise product marketing including GTM strategy/planning/execution, research and competitive analysis, positioning and messaging, sales enablement and assets, buyer journeys, pricing and product priorities in collaboration with sales, product and marketing. FY18 Brands subscription revenue grew 46% YOY.

San Francisco, California, Us

Oversaw product marketing strategy and marketing campaign execution to launch Wells Fargo's first product offering of new Firm Offer (pre-approved) Line-of-Credit and Loan products for consumers. Drove product marketing including development of business cases, market definition, personas, customer needs, positioning and messaging, buyer journeys, KPIs and product priorities in collaboration with product, operations and marketing. Significantly increased awareness and built a brand new revenue stream for the company.

San Francisco, Ca, Us

Oversaw product marketing strategy and marketing campaign execution for digital services, consumer deposits, credit cards and mobile payments targeting consumers and businesses. Developed GTM strategies, marketing plans and campaigns in support of customer acquisition, engagement, cross-sell and retention goals. Acquisition, retention and engagement increased, and revenue per account grew 25% from 2012-2016.

Foster City, California, Us

Shaped product marketing from the ground up and helped build Visa’s leadership position in rapidly growing Prepaid Card market. Initiated and established industry-leading segmentation, defining the target underbanked “striver” consumer and key B2B audiences. Built marketing plans supporting category and partner growth. Created campaigns that facilitated double-digit growth in the consumer and key B2B verticals and enabled Visa to move to the #1 position for prepaid card brands. Examples: • Implemented/optimized advertising and marketing campaigns across trade and consumer print, search marketing, social media, display and TV, driving adoption and usage.• Collaborated with key clients including Wal-Mart, Target, Walgreens, Best Buy, Chase, ADP and other partners to develop marketing strategies and programs that drove growth and profitability.

San Francisco, Ca, Us

Oversaw digital marketing for state-of-the-art personal insurance sold online. Developed annual marketing plans and new online strategies and built/optimized online portfolio of portals, affiliates, search marketing programs and sponsorships. Marketing plans exceeded goals by 25% yearly and online business expanded 1.5x+ in three years.Examples:• Identified, negotiated and oversaw the creation and launch of lucrative marketing sponsorships and programs with online partners including PayPal, MSN, Amazon and Yahoo. • Oversaw/optimized search marketing campaigns on Google, Yahoo and Bing including bid management strategies, testing, creative optimization and results monitoring.

Drove global launches and ongoing marketing for web publishing and web conferencing products. Developed marketing strategies and go-to-market plans that exceeded goals annually. Directed global marketing teams in the development of all launch marketing including PR, retail advertising, packaging, events, sales tools, web content, demos, online and print advertising, social media, direct marketing and other marketing programs. Examples:• Developed global marketing strategy and go-to-market plan for launch of Contribute 1.0 (now Adobe Contribute 6.5), which generated over $29M in its first two years and exceeded revenue goals by more than 25% annually. • Expanded product reach into new markets through strategic partnerships with Apple, PayPal and Alliance that generated over 30% of year-one revenue.

Mba, Marketing

Bs, International Business

Bs - International Business Exchange Program - The Netherlands

Bs - International Exchange Program - The Netherlands

International Business