Danielle Tullo Email & Phone Number

New York, NY, US

Hoboken, New Jersey, United States

Hoboken, New Jersey, United States

Greater New York City Area

On a day to day basis, I direct and produce longform videos, including DIY tutorials, home store hauls/tours, and features with designers. I scout and book influential people in the design space for these feature stories and interviews, and oversee post production edits.

• On a day to day basis I oversaw Cosmopolitan's Snapchat Discover channel, reaching millions daily. The edition runs seven days a week with 14 pieces of content per edition, including original articles, videos, and.
• Develop new strategy to grow Cosmopolitan’s Snapchat Discover daily edition across key metrics
• Manage a team of 9 editors, designers, and producers, prioritizing long-term and short-term assignments to ensure Discover edition publishes daily at 6 a.m.
• Create and execute editorial calendar, which includes a lineup of 14 pieces of content per edition across entertainment, news, relationships, and lifestyle
• Identify new ways to tell stories through videos and animated visuals to constantly innovate the platform, setting trends that competitors have followed
• Collaborate with Hearst Digital Media’s sales team and brands to create custom sponsored editions

Greater New York City Area

• As Cosmopolitan.com's associate lifestyle editor, l developed our food vertical and Facebook page, Cosmo Bites. Through viral videos, social strategy, and creative storytelling, the page grew 550% in one year, and the.
• Produced, shot, and edited video covering food and lifestyle news, reaching over 300 million views across Instagram, Facebook, and Snapchat
• Wrote 4 articles daily, often as the first brand to cover a new food/drink launch, while also pitching and producing longer-lead features and experiments
• Worked directly with Hearst Digital Media’s sales team to pitch and produce branded content with clients
• Trained 30 members of the Cosmopolitan.com staff on how to make and edit videos, which introduced multidimensional storytelling to the brand

Greater New York City Area

• Developed and oversaw all Cosmopolitan video strategy, including Facebook, Twitter, and YouTube
• Facilitated schedule of Cosmopolitan.com editor, managing travel and expenses
• Hired and supervised eight editorial interns
• Examined analytics and produced weekly reports for executives, focusing on social strategy and potential revenue opportunities
• Regulated freelance invoicing and contracts

• Implemented a social strategy that drove site traffic to Cosmopolitan.com on weekends
• Tracked viral news and videos to drive engagement on all social channels
• Drove millions of unique visitors to the site during each weekend of work

Fairfield, Connecticut

- Co-founder of Her Campus Fairfield, a daily multimedia magazine for women which is a part of the Her Campus Media national network - Lead efforts in reaching 74,000 page views a week with a female population less than 2,500. - Create the daily content material, while managing an Editorial Calendar based upon weekly analytic reports- Publish articles that.

Greater New York City Area

• Pitched original content ideas to editors on regular basis, resulting in 18 published articles
• Researched and submitted a minimum of five unique news stories to the Editors daily by a strict morning deadline
• Wrote enticing copy for Twitter and Pinterest to drive traffic to articles, and then scheduled them with ViralTag
• Utilize CrowdTangle to find the most popular articles based upon Facebook shares, stories that fit the Cosmopolitan.com brand were pitched to Editors
• Assisted in tasks leading up to the Cosmopolitan.com re-launch, including testing the updated CMS and preparing click-worthy content for the day of re-launch
• Updated photo galleries daily, which required understanding photo legalities and reaching out to Photo Editors from other magazines

New York, New York

• Assisted with coverage of the Public School menswear presentation at Milk Studios during New York Fashion Week 2013
• Interacted with retailers and press representatives, assisted in live-tweet presentation feedback and event photographs.
• Research social media tactics for developing social media marketing plans.

Greater New York City Area

• Supported multiple-aspects of Liberty’s trade-show operations, including pre-show marketing and in-show coordination
• Contacted menswear retailers / designers and fashion trade buyers in support of Liberty’s trade-show events
• Consulted on social media strategy (Facebook, Instagram, Twitter, etc.)
• Organized, coordinated, and attended industry parties & promotional events
• Attended / coordinate launch shows in New York City (July ’13) and Las Vegas (Aug ’13)
• Assigned to oversee workload of all other interns