An international creative producer of music, entertainment, art and design-led luxury happenings, from pop-up brand activations to corporate experiences and lush private festivals. Accomplished content specialist with a 20 year track record across a variety of sectors - VIP, luxury, media, hospitality, corporate - and multiple media platforms. Globally networked, innately strategic, expert in branded entertainment, imaginative activation, event management, media relations. With an international career that’s included 12 years in the Middle East, I conceptualise rich and meaningful experiences powered by astute strategic thinking. The private celebrations crafted with my global team, inspired by extraordinary, high-calibre family office clients and their chosen destination, are particularly soulful, artistic and infinitely rewarding. Having worked client-side, in agencies, as a supplier and as a pitch consultant, I have considerable expertise in navigating and negotiating conflicting stakeholder issues and agendas. Multi-disciplined, analytical, effective, collaborative, with deep roots in integrated and live communications, I'm an intuitive storyteller, equally at home in an urban, theatrical or wilderness environment.2020 inevitably saw a nimble digital pivot, delivering one of the first truly hybrid luxury weddings, featuring a live cerermony stream via a custom website and professionally-managed, Zoom-enabled two-way interactivity for far-flung friends and family... with ten days' notice."You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen." Bill Bernbach