Danielle Nay - Creative Producer Email & Phone Number

United Kingdom

United Kingdom

Delivering astonishing private / public art and culture-led events in the UK, Europe and beyond, producing / programming shows, developing artist talent and unique IP. I lead on business development and client liaison within the business as well as creative and comms strategy. Recent highlights include the ideation and delivery of House of Oz (Winner, Best Edinburgh Fringe Venue 2022, in Year 1); an immersive “Neon Safari”, an epic 4-day wedding and cultural immersion in Venice for 200 guests; a theatrical spectacular at Alexandra Palace Theatre, starring Robbie Williams and Michael McIntyre and a baseline of high-end, design-led private and discrete charity events. 2021 saw the delivery of multiple events and imaginative activations via Taylor Herring, primarily for Disney properties (e.g. Frozen, The King’s Man, The Walking Dead).

Dubai, United Arab Emirates

Live communications specialist, supporting world class event and top tier design agencies with projects in the media & arts, luxury, tourism sectors and with business acquisition. My scope in a tender scenario includes devising and articulating a strategic framework, as well as the ideation or creative route, either for the entire tender or specialist areas (e.g. entertainment, theatre, activation, gastronomy). I'm highly networked, adding value by introducing relevant specialist vendors and partners. Creative communications work takes me all over the world, from a base in the UAE.

Edinburgh

Winner: Best Venue 2022 (Entertainment Now)House of Oz at King’s Hall, returning to Edinburgh Fringe 4-27 Aug 2023. Originally pitched as a one-off, all-Australian creative showcase, as part of the UK / Australia Season 2022… and now the cornerstone of an exciting new philanthropic platform for Australian talent. Our talented team transforms a church into a glamorous theatre, created a garden kitchen and bars to showcase vibrant Aussie performances, art and culture. Featuring gourmet cafe food and, in 2022, our upscale “Taste Australia” storytelling feasts, hosted by talent including the inimitable Reuben Kaye.

Dubai, United Arab Emirates

Multiple events delivered for Quintessentially, including a luxury destination wedding at Madinat Jumeirah and a 3-day immersive art exhibition experience. This latter introduced a VVIP Emirati artist to an audience of media, collectors, influencers and political leaders. The event was staged in an entirely unexpected environment and included a public access day. As the Producer, working closely with the artist to bring a crystal clear vision to life, I managed all creative and technical content development and delivery - including set design/construction, production of original film assets, music sourcing/licensing, LX/AV, gifts, invitations, brand guidelines, print collateral, F&B, staffing, hostess costume - as well as running the P&L.

Dubai

The Fridge has been the authentic home of music and performing arts in the UAE since 2007 and has had profound cultural impact in the region. My role stretched right across the business, supporting an 18-strong team of gifted professionals. This broad scope encompassed everything from content creation to business development, working closely with founder and business owner Shelley Frost to articulate the business proposition, empower the 18-strong team (creatively and commercially), forge new and help consolidate existing artist and client relationships and consult on marketing activity.

Dubai, Uae

Delivering the wow factor by transforming people, places & things in fresh & original ways through creativity, sophisticated thinking and tech-savvy partnerships. Based in Dubai, Transformers was a highly brand-literate, design-led specialist event supplier and ideas consultancy, providing instant enchantment & share-worthy talking points for public, private and corporate events and activations. Clients included hospitality and luxury brands, retail groups, event management companies, live communications & media agencies, Government departments. As well as our own IPs, Transformers was the exclusive vendor in the region for a wealth of original interactive entertainment and brand activation solutions, all designed to unleash the sense of fun in a brand and are customised to provide a platform for relevant messaging. These included YrDesigner - a fun, interactive T shirt/phone cover designer (touch screen-based), YrWall, the original Digital Graffiti Wall (and Digital Surface, the interactive table), Social Mosa (Instagram/Twitter wall dynamic generative application). Plus Couture Costume Characters, exquisite themed table centrepieces for formal dinners and Transformation Stations, bespoke creative content from video to decor.

Dubai, Uae

Led a team of event planners at an integrated communications agency, specialising in public relations, event management and digital engagement. Based Dubai - but operating throughout the Gulf region - DABO & CO delivers and implements events and communications solutions to clients including Gucci, Cartier Polo, Rolls Royce, Ferrari, BMW, Jumeirah Group, Coca-Cola, Mars, Diageo, HSBC, Visa, Nokia, Cisco, DHL. The agency was acquired by Edelman.

Dubai, Uae

Inaugurated in 2007, The Big Ball is a charity for the creative industries in Dubai. Founded by Barry Kirsch of BKP Music, it fundraises for children's education projects with an emphasis on creativity. Its mission is to "save the imagination"​. As the event's Executive Producer, I led a team of zealous committee members, pro bono partners and third party suppliers to deliver a major gala event on a challenged budget and oversaw the advertising and PR campaign, auction and supporting print and online content/collateral. Success depended on quick and imaginative thinking, the creation of efficient and user-friendly systems and processes, great copywriting, high level diplomacy, relationship management, resourcefulness and leveraging local and international contacts.

London, United Kingdom

Established Brand Angel as a consultancy through which to channel communications, events and experiential work for brands, media owners and agencies, including Rocco Forte Hotels via Beattie McGuinness Bungay and notably Taylor Herring PR, via whom I produced multiple events for Discovery Networks Europe, Disney, Living, Virgin 1 and 19 Management. Produced the award-winning Skins Secret Party experience for Channel 4/E4 and three seasons of The Catwalk (fashion shows & video content for sponsors Toni & Guy and Elizabeth Arden) for London Fashion Weekend. Ran publicity campaigns, commissioned and art directed photo shoots and launched Laverstoke Park Farm Buffalo Mozzarella for ex-F1 World Champion Jody Scheckter.

Led an Omnicom joint venture between creative agency DDB London and brand entertainment boutique, Stream\​TBWA. Responsible for managing and monetizing the relationship between Volkswagen and Universal Pictures. Collaborated closely with Account, Planning, Creative teams, developing branded content/entertainment and partnership strategies for clients Philips, Marmite, Garmin, Capital One, WWF, Hovis and Thomson. Also produced all internal stakeholder events.

Established an innovative boutique events & experiential agency - dubbed "the media's party organiser of choice"​ by the Financial Times - after leaving Channel 5. Grew sales to GBP 1m sales in 2 years (and permanent team from 1 to 4). Clients included broadcasters (BBC, Channel 4, five, MTV), banks (UBS, JP Morgan), tech & mobile giants (Microsoft, msn, Sony PlayStation, O2), luxury brands (Ralph Lauren, Cacharel, Courvoisier), film distributors (Twentieth Century Fox, Disney) and publishing houses (Metro, FHM, Vogue). In 2001 Bob Geldof’s media group Ten Alps Communications Plc acquired Dr Party; it became the boutique subsidiary of a new division, Ten Alps Events, of which I was a director. Ten Alps Events devised and delivered the pioneering “Lighting Up London” video mapping campaign for Orange (France Telecom), in which images of a snowy Union Jack, projected onto Buckingham Palace, made the front pages, globally. We led the consortium that won the Foreign Office contract to deliver the UK Pavilion at the World Expo 2005 in Aichi, Japan featuring several Brit Artists. Dr Party continued producing corporate events and private parties eg. Geldof’s spectacular 50th, Karen Millen’s 40th birthday party in Kent and Viscount Weymouth’s 30th birthday extravaganza, entitled "Burleski", at Longleat House (filled 7 pages in UK Harper’s Bazaar, which launched Dita von Teese in the UK).

London, United Kingdom

Joined channel 9 months prior to launch with a brief to hire a team of publicists and reinvent TV network comms methodology, working alongside a "virtual team"​ of strategic talent. With no original programming to showcase, no high profile on-screen talent and a modest budget, we deployed fresh styles of photography, experiential campaigns, events and "media firsts"to position the channel in keeping with Wolff Olins' acclaimed brand identity. Devised campaigns to put now-famous talent on the showbiz map; established a promotions and events division.

Responsible for all corporate PR and also PR campaigns for several TV and radio productions for the company owned by Bob Geldof, Waheed Alli and Charlie Parsons. Also produced all company events and press launches, including a Christmas party featured in British Vogue.

London

Contractor to boutique agency JMA, delivering creative B2B communications strategy, content solutions and events to F&B brands, including Evian, Maker’s Mark and Hoegaarden. Co-created event partnerships and properties with broadcasters (eg. Bravo TV) and celebrities (eg. Boy George). Also ran freelance media campaigns for Planet 24 Productions, my subsequent employer.

London

Worked alongside Roy Ackerman OBE, ghostwriting The Ackerman Restaurant Guide (London section), assisting with Egon Ronay Guides, supporting Mr. Ackerman with his PR efforts and producing all launch events and roadshows for the company.

London, United Kingdom

Groundbreaking consumer and B2B communications/PR agency for the gastronomy sector. Using an armoury of creative and strategic techniques (eg. events, stunts, ghostwriting, lobbying and consultancy) alongside pure media relations, ACBA was instrumental in positioning chefs as the new rock & roll stars - transforming Marco Pierre White, Pierre Koffman et al into household names. We devised destination restaurants from scratch, mentoring creative development from concept to menus, uniforms to staff manual. I also originated and authored a talked-about newsletter, which eventually developed into a back page column in Taste magazine.

Master Of Arts (M.A.), Classics & Modern Languages (Latin & French), Class 2:1

Activities and Societies: Co-Editor, Tributary magazine. Contributor, Isis, Punch and Verve magazines.Attended New College, Oxford.

Secondary School, 4 A-Levels (All At Grade A) & 11 O-Levels.