Danielle Barr Email & Phone Number

Milwaukee, Wi, Us

Dun & Bradstreet—a leading global provider of business data and analytics for almost 200 years—is now offering comprehensive marketing services. In my new role, I'm bridging the gap between sales and delivery to offer marketing services to our data customers. In a nutshell: I'm working with small and mid-sized business around the country as part of our Power.Up partnership with Office Depot. We're offering a suite of marketing services to these businesses who are looking to find new customers through email campaigns, display and social, direct mail, and any and all creative services. I'm also working with D&B sales teams to fold marketing services into the mix at an enterprise level; putting together strategies and campaigns.

Wauwatosa, Wisconsin, United States

In October 2023, I joined the Education Foundation of Wauwatosa board. The foundation supports teachers and students in the Wauwatosa School District through an annual grant process. As a board member, I get the privilege of reviewing and voting on teacher-submitted grants each year. And as a mom of two young kids, it's amazing to see these grants go directly to our elementary, middle, and high school classrooms. In addition to serving on the board, I am also on the marketing committee--a small but mighty team spreading the words about our fundraisers and grant process, and sharing the great things happening in our schools.

We Are Teachers is the #1 media brand for educators. In my role I lead the social & search strategy for the WeAreTeachers brand and act as agency lead for sponsored digital promotions.• Lead the social strategy for We Are Teachers. With an audience size of 3.4M+ across 6 social channels with 5M+ monthly website pageviews, the WeAreTeachers Facebook page alone sees 250K comments, shares, and clicks every day.• Manage paid social and search strategies to drive key traffic. • Plan, develop and implement campaign strategy for We Are Teachers and our clients. This includes copy, creative and campaign management across social, search, display and email. • Support website content strategy through SEO research and trending content. • Support with email and newsletter growth, and affiliate marketing.

Mdr, A Dun & Bradstreet Company

WeAreTeachers is the #1 online community for educators.• Lead the organic and paid social strategy for WeAreTeachers. With an audience size of 3.4M+ across 6 social channels with 5M+ monthly website pageviews, the WeAreTeachers Facebook page alone sees 250K comments, shares, and clicks every day and was the 2018 Folio Award Winner for Best Social Community.• Cultivate and develop meaningful conversations within 4 closed Facebook groups with more than 115K teacher and administrator members.• Manage relationships with key influencers and teacher bloggers to create meaningful, lasting partnerships.• Contribute editorial and sponsored content to weareteachers.com and create original images, memes, and videos for the brand.• Drive affiliate revenue through a WeAreTeachers Deals Facebook group and shopping editorial content.• Produce original video content, from initial strategy to on-site direction.• Act as agency lead for social media management within MDR, an educational agency under Dun & Bradstreet. I partner with clients like Sanford Health, Nickelodeon, PBS, PepsiCo Recycle Rally and The Nature Conservancy to develop and roll out specific programs like virtual field trips, custom newsletter solutions, and year-long social campaigns.• Collaborate directly with the MDR sales marketing team to secure new client programs

Remote

• Writes for the #1 online community for educators• Develops social media strategies and original content for national clients, including PBS, The Nature Conservancy, Microsoft - Bing and the National Education Association• Creates original and curated content for the WeAreTeachers BuzzFeed channel

Greater Milwaukee Area

• Lead the development of strategic social media campaigns for a variety of global B2B companies• Specialized in creating key digital strategies for different vertical markets• Contributed creative ideas to client programs + interacted with clients on both a strategic and tactical level

Waukesha, Wisconsin

• Promoted within the Digital Media & Marketing department at Kalmbach Publishing to manage and develop the digital brand strategies for six niche publications: Bead&Button, Bead Style, Art Jewelry, Cabin Life, Fine Scale Modeler and Scale Auto magazines.Prior to the promotion, I was a Digital Community Specialist, focusing on jewelry:• Managed and developed social media strategies on Facebook, Pinterest, and Twitter for all jewelry-making sites: Bead&Button, Bead Style, Art Jewelry, Wirework and the Bead&Button Show• Optimized content and conducted SEO campaigns to maximize traffic to jewelry-making sites: Bead Style, Bead&Button and Art Jewelry magazines• Tracked and reported metrics• Managed all social media initiatives at the Bead&Button Show, including strategies leading up to the Show, live posting during the Show, and connecting with attendees and future-attendees after the Show• Consulted with jewelry-making editorial teams to gather information for blog posts, online articles, social media posts and other relevant material to support the websites, email newsletters & social media channels• Communicated with key bloggers and influencers for link-sharing purposes• Collaborated with circulation coordinators on organized content campaigns

Greater Milwaukee Area

• Drove the strategic growth of five brand’s digital channels; including websites, SEO, e-newsletters, blogs & social to produce key digital metrics• Originated creative social media campaigns, including Pinterest & Facebook contests• Played a key role in launching Reminisce, Country Woman & Country websites onto Wordpress platforms, including the initial brand research from a content & SEO perspective through site design, widget research, implementation, site maintenance and post-launch content and link building strategy• Created digital content to support magazine’s issue, while working with each team to plan web plugs to drive website traffic and gain a new audience from creative digital campaigns• Wrote editorial content for Birds & Blooms Magazine, focused on gardening and travel

Greater Milwaukee Area

• Managed and maintained the digital extensions of the five Enthusiast brands• Researched and implemented best practices for SEO and online content creation & management for each magazine’s digital space• Lead the brand’s website transition to Wordpress platforms by researching & implementing key widgets to grow each site, while editing content with appropriate SEO keywords to increase web traffic