Lead Marketing Communications, Pricing, Business Analytics, Customer Service and Front-End Systems functions for multibillion-dollar business within Eaton's Assemblies and Residential Solutions division.

• Directly supervised remote team of 17 inside sales and application engineers located in the Northeast, Southeast & Central regions providing field services front-end support for $200M annual revenue.• Led development of digital tools to support key national account growth through quote standardization and structured team alignment, resulting in $6M in orders in year one and $40M+ by year three. • Utilized pricing analytics with a consultative approach to maintain pricing guidelines for improved profitability. • Supervised the development of front-end systems and quotation tools roadmap. Launched the mobile Switchgear Modernization takeoff, enabling a digital mindset while increasing productivity.• Oversaw creation of ~5k service-related technical solution proposals annually while promoting unique and cost-effective solutions beyond standard specifications for greater customer value and 15% increase in win rate.• Created price optimization strategies across differentiated segments to create more profitable revenue mix.• Executed vision of reorganizing team with creation of new Team Leader supervisory role and re-deployment of resources to better align for business growth and create pipeline for top talent. Achieved 60% team movement.• Leveraged change management framework and agile design thinking to drive adoption and accelerate digital transformation for the Engineering Services and Systems Division. • Active participant in the Electrical Sector Pricing Council, sharing best practices across division pricing teams.

• Supervised remote Engineering Services and Systems Division Marketing Team through the development of marketing and positioning strategies, creating demand and building the brand across multiple customer segments. • Utilized programs, commercial selling tools, training and voice of customer to advance sales strategies and drive channel engagement of the division’s product and service offerings. • Developed division strategic marketing and communications roadmap and realigned resources for execution.• Aligned service offerings with equipment sales to increase profitable product line orders by over 10%.• Executed digital marketing campaigns focused on lead generation and nurturing programs, including website overhaul and social media experiences resulting in over $2M of sales leads.• Managed market research, analytics & customer surveys resulting in action plans by product line & segment. • Maintained annual division marketing budget and supported the development of the five-year strategic plan.• Streamlined resource deployment by leveraging both centralized and external resources to maximize project support and annual spend.

• Managed multi-million dollar sales territory, contributing to market share growth of electrical distribution and control products. • Responsible for all aspects of the customer relationship, providing sales and technical assistance with distributors, contractors, end users and specifiers in multiple segments (institutions, oil & gas, residential and commercial construction).• Developed and maintained close relationships with influencing parties to generate a preference for products and purchasing specifications that supported market outgrowth. • Gathered and utilized market intelligence regarding competitive products, customer needs and market level pricing to negotiate project orders and provide feedback to product lines.

• Managed multi-million dollar sales territory, contributing to market share growth of electrical distribution and control products.• Prepared project proposals offered value-engineering alternatives and negotiated orders for commercial construction customers.• Created bid-day strategies to ensure alignment with market level pricing to favorably position Eaton while maximizing profitability.• Managed day-to-day relationships with distributors, contractors and target end-users, building collaborative partnerships to drive sales and brand preference.

• Marketing lead for five residential product lines totaling $60M in annual revenue. • Supported the development, implementation and execution of rolling five-year strategic plan and annual profit plan measures, optimizing sales and profitability while growing market share in four of the five product lines. • Identified new opportunities for product line roadmap and implemented marketing growth plans and programs, launching in excess of 50 new part numbers each year resulting in over $2.5M incremental sales.• Improved profitability of low margin products up to 14 percentage points through product line rationalization.• Coordinated with Engineering, Manufacturing, Sales, Channel Partners (Wholesale & Retail), Contractors, and End Users for key voice of the customer input regarding the design, upgrade, and delivery of new products. • Lead for contract negotiations resulting in celebrity product endorsement for multi-million dollar product line

• Graduated from a multi-assignment rotational program designed to develop leadership and skill sets in manufacturing, engineering, and marketing and create a pipeline of future leaders in the organization.• Rotations included: lean and quality engineer, manufacturing supervisor and marketing analyst

• Participated in a cooperative & internship program while pursuing my college degree.• Rotations included: lean six sigma specialist, engine assembly engineer and inventory control specialist