Danielle Larson Email & Phone Number

Pittsburgh, PA, US

Dublin, Ireland, IE

Lead Marketing Communications, Pricing, Business Analytics, Customer Service and Front-End Systems functions for multibillion-dollar business within Eaton's Assemblies and Residential Solutions division.

Dublin, Ireland, IE

• Directly supervised remote team of 17 inside sales and application engineers located in the Northeast, Southeast & Central regions providing field services front-end support for $200M annual revenue.
• Led development of digital tools to support key national account growth through quote standardization and structured team alignment, resulting in $6M in orders in year one and $40M+ by year three.
• Utilized pricing analytics with a consultative approach to maintain pricing guidelines for improved profitability.
• Supervised the development of front-end systems and quotation tools roadmap. Launched the mobile Switchgear Modernization takeoff, enabling a digital mindset while increasing productivity.
• Oversaw creation of ~5k service-related technical solution proposals annually while promoting unique and cost-effective solutions beyond standard specifications for greater customer value and 15% increase in win rate.
• Created price optimization strategies across differentiated segments to create more profitable revenue mix.

Dublin, Ireland, IE

• Supervised remote Engineering Services and Systems Division Marketing Team through the development of marketing and positioning strategies, creating demand and building the brand across multiple customer segments.
• Utilized programs, commercial selling tools, training and voice of customer to advance sales strategies and drive channel engagement of the division’s product and service offerings.
• Developed division strategic marketing and communications roadmap and realigned resources for execution.
• Aligned service offerings with equipment sales to increase profitable product line orders by over 10%.
• Executed digital marketing campaigns focused on lead generation and nurturing programs, including website overhaul and social media experiences resulting in over $2M of sales leads.
• Managed market research, analytics & customer surveys resulting in action plans by product line & segment.

Dublin, Ireland, IE

• Managed multi-million dollar sales territory, contributing to market share growth of electrical distribution and control products.
• Responsible for all aspects of the customer relationship, providing sales and technical assistance with distributors, contractors, end users and specifiers in multiple segments (institutions, oil & gas, residential and.
• Developed and maintained close relationships with influencing parties to generate a preference for products and purchasing specifications that supported market outgrowth.
• Gathered and utilized market intelligence regarding competitive products, customer needs and market level pricing to negotiate project orders and provide feedback to product lines.

Dublin, Ireland, IE

• Managed multi-million dollar sales territory, contributing to market share growth of electrical distribution and control products.
• Prepared project proposals offered value-engineering alternatives and negotiated orders for commercial construction customers.
• Created bid-day strategies to ensure alignment with market level pricing to favorably position Eaton while maximizing profitability.
• Managed day-to-day relationships with distributors, contractors and target end-users, building collaborative partnerships to drive sales and brand preference.

Dublin, Ireland, IE

• Marketing lead for five residential product lines totaling $60M in annual revenue.
• Supported the development, implementation and execution of rolling five-year strategic plan and annual profit plan measures, optimizing sales and profitability while growing market share in four of the five product.
• Identified new opportunities for product line roadmap and implemented marketing growth plans and programs, launching in excess of 50 new part numbers each year resulting in over $2.5M incremental sales.
• Improved profitability of low margin products up to 14 percentage points through product line rationalization.
• Coordinated with Engineering, Manufacturing, Sales, Channel Partners (Wholesale & Retail), Contractors, and End Users for key voice of the customer input regarding the design, upgrade, and delivery of new products.
• Lead for contract negotiations resulting in celebrity product endorsement for multi-million dollar product line

Dublin, Ireland, IE

• Graduated from a multi-assignment rotational program designed to develop leadership and skill sets in manufacturing, engineering, and marketing and create a pipeline of future leaders in the organization.
• Rotations included: lean and quality engineer, manufacturing supervisor and marketing analyst

Cincinnati, OH, US

• Participated in a cooperative & internship program while pursuing my college degree.
• Rotations included: lean six sigma specialist, engine assembly engineer and inventory control specialist