Danielle (Dani) Macedo Email & Phone Number

Los Angeles, Ca, Us

Atlanta, Ga, Us

Los Angeles, California, Us

• Led projects, from initial concept to final design, by coming up with a strategy towards solution, creating timelines to present creative, apply feedback, and deliver final solution, outsourcing teammate’s strengths by delegating tasks, and daily status checks and prioritization• Built and maintained Client relationships, meeting with them weekly to discuss their goals and needs and strategies to meet them, presenting and defending creative for feedback via oral presentation, and solidifying their trust and ensuring their satisfaction• Collaborated cross-functionally in a fast-paced environment with art directors, videographers, photographers, copywriters, researchers, data analysts, developers, manufacturers, and account managers to deliver holistic solutions for luxury kitchen appliance brand, Thermador• Developed a B2B working prototype of interactive mobile experience for a new product in the span of 2 weeks, exhibited at a tradeshow where it was used by 200 attendees• Conceptualized and designed to full a fidelity teaser site for Client’s pre-launch campaign of a new product, implemented live in 2023• Provided guidance and consultation with a unique solution to improve marketability and credibility of Client’s product landing page, increasing site traffic by 100% after implementation in 2022• Strategically conceptualized, designed, and packaged dozens of email campaigns that focused on the customer journey, product ownership and useful tips that were sent to B2B and B2C audiences• Created and tested two welcome package designs, inside and out, from initial concept to final prototype, including informative booklets, product collection brochure, new recipes, and gifts for 20 new product owners• Performed routine web and SEO optimizations to Client’s multi-page website for more competitive placement on the SERP by collaborating with and obtaining research from data analytics team

Los Angeles, California, Us

Freelanced my skills creating marketing materials mainly for ELA's client, Thermador. Worked on direct mailers, illustrations, email templates, ads and occasional videos in After Effects.

• Developed creative for large corporate B2B campaigns, edited videos in After Effects and designed print/digital media ads for variousclients• Made edits to art, retouched photos, adjusted layout as needed when preparing files for print production• Managed on average 40 different Client jobs at a time, ensuring each were on time, budget and strategy and met with client weekly

Corona, California, Us

• Designed marketing materials for non-profit 503(c) organization• Created brochures, flyers, and several items for an annual conference, such as coins, badges, social media posts, and a 20 page eventbooklet

Yorba Linda, Ca, Us

When working with Leatherman BioConsulting, Inc. I got to work with two incredibly smart biologists who run a small business in my home city, Yorba Linda. The company sought out my services to rebrand their company in all areas from a redesign of their logo to building their website on Wix. Starting with the logo, I carried out that new identity to many other areas of their business to produce a cohesive branding identity. The idea behind the new branding was to illustrate the marriage of the company's expertise and related services in both plants and wildlife, which are also the individual strengths of the two founders, Mr. and Mrs. Leatherman respectively.

Davis, California, Us

Educated computer engineering students about the importance of design and user experience. Coming from a design background with front-end development knowledge, my job was to create high-fidelity concepts of websites to fit their project assignment criteria. They then take my design and assets I create and provide, and they construct it to match the mockup to the best of their ability.

Consulted clients, booked appointments, made transactions via register and computer system, maintained a tidy workspace by cleaning floors and work areas, and keeping track of inventory of products. Washed towels, washed hair occasionally, attended to clients needs with glasses of water and coffee, and socialized with clients in a warm, welcoming and professional manner.

Bachelor’S Degree, Design

Web Page, Digital/Multimedia And Information Resources Design

Bachelor’S Degree, Psychology