- Managed, developed and executed integrated communications campaigns for global brands to align with overall business objectives; clients included McDonald’s, Frito-Lay North America, Red Lobster, Booking.com and ING Direct- Planned and executed new product launches, community relations programs and media events to reach key stakeholders- Conducted media outreach to secure print, online and broadcast coverage for clients in top tier local, national and trade outlets- Worked directly with internal partners including social media, creative, government affairs, human resources and crisis communications- Worked on firm's internal PR team; crafted announcements and company-wide communications materials- Extensive experience writing internal plans, strategy documents, key messaging, website content, newsletters, status reports, program recaps, merchandising materials and presentations outlining plans for new initiatives

- Worked directly with upscale fashion and lifestyle clients; pitched and secured media coverage in top-tier National fashion and lifestyle publications- Created and managed guest list, seating arrangements and logistics for New York Fashion Week shows- Created and distributed client reports, research projects, and media trend reports- Clients include: Hunter Boot, Red Wing Shoes, Home Shopping Network, Cotes du Rhone Wines and Shakira’s fragrance