Danielle Palermo, Mba Email & Phone Number

Albany, NY, US

Albany, New York, United States

Superfecta Management is a full-service marketing management agency that specializes in the areas of social media marketing, content-email-website management, graphic design, brand creation, and experiential sales marketing. Work spans multiple industries including Spirits/Beer, Retail, Health & Wellness, Hospitality, Education, and small business→ Develop.

→ Drive customer and solution-based selling with four key distributors in UNY→ Serve as point of contact for all alcohol and non-alcohol sales within region for all on premise, off premise, independent, chain and sponsorship activity→ Exceeded H1 distribution targets by +576 placements, indexing 102.7% to overall goal (100.9% off premise, 108.3% on.

→ Develop, execute and evaluate an overall marketing strategy for field sales teams, ensuring consistency in message across all communications.→ Lead national activation agency management including budget maximization, standard expectations for excellence, analysis of results and program development.→ Lead efforts to amplify this strategy across PR.

→ Responsible for partnering with distributor sales teams to drive new distribution and expand existing distribution for Vivify's two brands, Bravazzi and Itz Spritz, in Upstate New York and Western Massachusetts→ Generated over 325 new placements in on and off premise accounts including authorizations in large chains including Wegman’s, Shop Rite, Whole.

Upstate New York

→ Represent key mainstream brands within the Pernod Ricard portfolio→ Collaborate with local team and distributor partners on in-market account planning and activation, as well as commercial KPI delivery by creating and fostering relationships with key stakeholders→ Drive sales with category-specific trade programming, brand education and by gaining new.

→ Grew key accounts and strategically won new business within key accounts of NY and NJ → Developed existing publisher business unit→ Exceeded 2018 YTD Sales goals by 38%

→ Increased key accounts and solidified new business in NY, NJ and MD by transitioning clients from a hardware only product to SaaS → Built and leveraged relationships to win individual and C-suite adoptions and utilized new products/business models to reinvigorate the market and company initiatives→ Closed 2016 in Top 4 Higher Ed Sales→ Received Rising.

Albany, New York Area

→ Created and executed on and off premise events for beers in the MillerCoors portfolio including Miller Lite, Coors Light, Blue Moon, Redd's Apple Ale, Leinenkugel's, Smith & Forge, and Henry's Hard Soda→ Managed an account list of 18 on premise accounts in the Capital Region in which 60 price features and 44 new distributions were sold in 2015→.

Albany, New York Area, Plattsburgh, NY

→ Increased visibility and acceptability of the client’s brand while increasing sales → Built brand loyalty through traditional and non-traditional methods→ Tracked performance and market trends, benchmark against competition, and provide feedback to Regional Program Manager→ Hired and trained all promotional talent to implement and execute all event.

Albany, New York Area

→ Work directly with President to provide leadership in planning, developing, executing, and assessing a strategic enrollment management plan for all schools under the Empire Education Corporation umbrella→ Developed reports to monitor enrollment/admissions activity and marketing efforts to achieve KPIs→ Increased company-wide admissions teams’ lead to.

Albany, New York Area

→ Ultimately responsible for the school’s metrics including retention, placement, graduation and enrollment→ Reported a retention rate of 78% in 2014– highest company-wide, which can be attributed to student activity events executed six times per year in addition to faculty/staff development initiatives→ Created a 10% increase in placement for 2014.

→ Created and managed the newest division of Empire Education Corporation – Business Development division – responsible for generating leads in support of various departments including career services, internship management, admissions, financial aid, etc.→ Managed alumni associations for all schools as an effort to promote continuing education, gainful.

→ Responsible for management of all internal and external public relations→ Created and edited all editorial content for internal and external media vehicles→ Researched, planed and executed internal and external events and promotions→ Introduced and managed social media marketing plans and policies for all entities→ Managed lead analysis and weekly.

→ Developed local marketing plan through execution of corporate marketing initiatives to increase company brand awareness in designated market→ Managed marketing expenses and maximized allocated budgets for events→ Built and maintained relationships with over 100 medical offices and community partners→ Created and implemented district-wide promotional.

→ Executed Apple Campus Marketing initiatives in designated market→ Managed marketing expenses and maximized allocated budgets for events→ Drove student sales through local field marketing efforts→ Developed local marketing plan to increase company brand awareness in designated market→ Trained local Campus Representatives→ Exceeded online sales goal by.

→ Managed client portfolios and relations, accounts payable and accounts receivable→ Created and implemented marketing tactics including direct mail pieces and media kits → Conducted market research of area events, vendor and venues→ Solicited and negotiated participation in two first annual events→ Created new promotional media kits for first annual.

Advanced Master'S Certificate, Project Management

Mba, Business Management, Cumulative Gpa 3.83

Activities and Societies: Delta Mu Delta

Bachelor Of Science (B.S.), Business Administration, Marketing; Minor - Psychology, Cumulative Gpa: 3.23, Business Gpa: 3.5

Activities and Societies: American Marketing Association, Alpha Xi Delta, Panhellenic Association