Danielle Tokarz Email & Phone Number

Schaumburg, Il

- Research and write content for Annual and Summer Meeting news, Young Physician Focus, Directions in Residency, and Aspire publications.- Write assigned articles utilizing the AAD Editorial Style Guide and AP Style Book.- Work with manager to develop editorial content and schedules. - Interview and interact with Academy staff, leadership, and AAD members to generate content and obtain source quotes on issues of concern to Academy members, including practice management, legislative… Show more - Research and write content for Annual and Summer Meeting news, Young Physician Focus, Directions in Residency, and Aspire publications.- Write assigned articles utilizing the AAD Editorial Style Guide and AP Style Book.- Work with manager to develop editorial content and schedules. - Interview and interact with Academy staff, leadership, and AAD members to generate content and obtain source quotes on issues of concern to Academy members, including practice management, legislative issues, clinical care issues, AAD programs, and Academy news.- Serve a staff primarily responsible for AAD Meeting & AAD Member Twitter feeds. -Assist in proofreading copy, including member alerts, web copy, program books, publications, etc. -Attend and report on AAD annual and summer meetings to provide news coverage of sessions and appropriate socioeconomic committees. Show less

 Proofread and reviewed all final copies of AT&T direct marketing materials for five nationwide campaigns. Edited, rewrote, and updated copy throughout each stage of the production process for direct mail and online marketing materials.  Ensured all aspects of marketing content—including: offers, disclaimers, rewards, expiration dates, legal requirements, typography, layout, etc.—were consistent with the style, guidelines and brand identity of AT&T.  Managed various internal and… Show more  Proofread and reviewed all final copies of AT&T direct marketing materials for five nationwide campaigns. Edited, rewrote, and updated copy throughout each stage of the production process for direct mail and online marketing materials.  Ensured all aspects of marketing content—including: offers, disclaimers, rewards, expiration dates, legal requirements, typography, layout, etc.—were consistent with the style, guidelines and brand identity of AT&T.  Managed various internal and external databases, and cross-checked marketing data for inconsistencies and/or errors before materials were released for production.  Created new training exercises and cross-trained employees on various processes and system updates. Show less

 Utilized the content management system—Magento—to manage online content and promotional materials for three dental e-commerce websites. Updated product descriptions, promotional prices, website banners, and monthly marketing materials. Managed all social media accounts associated with these companies (including Facebook, Twitter, Pinterest, LinkedIn, and YouTube) to share featured products and promotional information. Created blogs for each website and generated both text- and… Show more  Utilized the content management system—Magento—to manage online content and promotional materials for three dental e-commerce websites. Updated product descriptions, promotional prices, website banners, and monthly marketing materials. Managed all social media accounts associated with these companies (including Facebook, Twitter, Pinterest, LinkedIn, and YouTube) to share featured products and promotional information. Created blogs for each website and generated both text- and image-based content that reflected the interests for each target audience. Show less

Algonquin Il

2010-2011

Algonquin, Il

- Edit continuing education (CE) articles and clinical resources for professionals in the dental industry.- Utilize the content management system—WordPress—to publish articles, courses, and other web materials. - Write/create supplementary web content, including: blog posts, infographics, news articles, industry updates, research briefings, fact sheets, and e-newsletters.- Structure online content to comply with the best practices of search engine optimization.- Write press… Show more - Edit continuing education (CE) articles and clinical resources for professionals in the dental industry.- Utilize the content management system—WordPress—to publish articles, courses, and other web materials. - Write/create supplementary web content, including: blog posts, infographics, news articles, industry updates, research briefings, fact sheets, and e-newsletters.- Structure online content to comply with the best practices of search engine optimization.- Write press releases for national publications in both dentistry and healthcare. - Research evidence-based journals for reporting on trends, technologies, and procedural advancements.- Generate marketing proposals with the following strategies: -print and online advertising campaigns -social media marketing -promotional strategies -event marketing -website development- Aggregate weekly reports with website metrics, social media activity, and marketing analytics. - Manage social media accounts and marketing campaigns on Facebook, Twitter, LinkedIn and Pinterest. Show less