Danielle Piraino Email & Phone Number

Niagara-On-The-Lake, Ontario

-Media planning including the booking of all advertisements in print, online, digital, billboards & radio-Maintaining production schedules, reviewing all promotions, advertisements, radio spots prior to publication and ensuring deadlines are met-Executing the marketing plan, keeping all online listings and Trip Advisor Business listings up to date-Coordinate all in room and corporate collateral pieces for 12 properties-Budgeted, negotiated and secured media and advertising contracts, and maintain purchase orders-Google Analytics reporting and working closely with SEO team to create effective and measurable online campaigns-Gather & schedule content for monthly enewsletters and approve monthly blog posts-Writing and issuing of press releases-Coordinated with third party agencies to create and design internal & external communication pieces and creative content-Managed the maintenance and updates of the Company websites-Assisted in executing the social media strategy working with social media ambassadors-Assist with the annual budget submission process

St. Catharines, Ontario

-Monitoring of social media sites, alerts, blogs, researching and coordinating the appropriate response in a timely, effective manner. -Participation in online conversations, personifying our brands in a positive, helpful light by listening to consumers, being sensitive to hot button topics and issues, and providing a solution whenever possible. -Research on related topics, posting new content for key user audiences to maintain a positive, relevant presence for our brands.-Conduct research and analysis of new social media trends, sites, tools, and news; reporting to the brand team on industry developments and making recommendations for how best to incorporate these into marketing strategies. -Identify, contact and develop working relationships with online bloggers to support brand initiatives.-Providing monthly updates to the team on the success or challenges of our social media efforts. -Provide recommendations to drive user engagement and uncover new consumer insights-Monitor corporate brand sites and update reports on usage statistics. -Identify, contact and develop working relationships with online bloggers to support brand initiatives.-Processing orders for ecommerce site-Coordinating shipment for sampling programs.-Managing contact lists/ databases.-Create monthly reports from A.C.Nielsen data and conduct analysis as required.-Monitor and track key competitive media and provide updated monthly reports.

Hamilton, Ontario

-Manage & assign all written work to a team of 40 freelance writers.-Create tracking systems for all pending, assigned tasks and deliverables.-Manage work flow to ensure delivery on or before set deadlines.Coordinating blog posts & other web-based advertorial content for more than 500 Metrolandclients.-Provide key words for all web-based advertorial content to improve SEO-Process freelance writer invoices.-Maintain expenses within the budget.-Report on various aspects of the business including operations, sales, & production-Collaborate with the management team & multiple business groups within Metroland Media.-Prepare and submit payroll for the DVG team.

Burlington, Ontario

-Gather and analyze information for business and sales performance-Work with and extract customer data, monitor trends and provide research and analysis-Manage and identify customer segments and leads -Collaborate with sales team, business office, and clients-Provide timely and accurate sales reporting and analysis-Gather data from internal and external sources to track operational performance and capacity-Prepare and submit Monthly Reports-Prepare client reports-Attend various Tradeshows-Track monthly billing of clients along with monthly sales revenue

Niagara Falls, Ontario

-Conducting internet research to generate new business leads-Booking Corporate, Social, and Tour & Travel markets throughout Canada and the United States-Submitting bid proposals to prospective companies-Conducting site visits with potential clients-Prepare and submit weekly/monthly sales reports-Promoting the Niagara Region in Canada as a desirable meeting/convention destination site-Responsible for revenue attainment and incremental revenue growth within the assigned markets-Prepare contracts and negotiate terms and conditions for clients-Represent three different properties within the Company

Niagara Falls, Ontario

-Prepare proposals and contracts for group business-Create, maintain, and distribute group files-Create and maintain contracts in catering program-Conduct Market Research-Coordinate marketing efforts, and administrative duties-Assist the Sales Managers in implementing action plans pertinent to their market segments-Prepare various sales and marketing reports-Maintain and update the Sales & Catering account management system, and their related documents, account profiles, market segments and reports-Sending out various e-mail blasts to potential clients