- Lead cultural transformation initiatives, fostering collaboration among diverse teams and smoothing transitions- Integrate digital marketing strategies for private banking, family office, wealth planning, trust and estates, foundations and endowments, individuals and families’ teams- Innovate automation tools that enhanced KPIs and saved 90% in operational time, optimizing workflows to significant improvements in campaign effectivenessBNY Wealth manages $300+ billion in assets for high net worth clients. As VP, Digital Marketing, I specialize in driving organizational transformation and growth through impactful initiatives that enhance operational efficiency and customer engagement. I facilitate cultural transformation efforts aimed at fostering collaboration among diverse teams and navigating complex restructuring transitions successfully, creating a unified and productive work environment.My passion lies in driving innovation and operational excellence. I excel in developing automation tools that streamline workflows and optimize marketing effectiveness, significantly improving operational efficiency. Additionally, I craft data-driven strategies that optimize content and digital campaigns, ensuring alignment with business objectives to maximize ROI.I oversee the revitalization of Wealth Management websites, UX/UI, SEO, content, technical performance, analytics, and etc; Enhance user experience and implement agile project management strategies to improve delivery timelines. Manage and empower high-performing global teams, ensuring alignment with global marketing strategies and drive continuous improvement initiatives. Integrate digital marketing strategies for private banking, family office, wealth planning, trust and estates, foundations and endowments, individuals and families’ teams. I orchestrate comprehensive content strategies for client portals, driving increased client engagement through targeted content and enhanced user experiences.

• Working with clients in Crypto/Web 3, Fintech, Entertainment, Lifestyle and Medical fields• Google Ads, SEO/SEM, website development • Product go-to-market strategy and rollout• Social media content creation, paid campaigns, editorial calendars, graphic design, strategy, crisis communications, community management• Public relations – press release writing, distribution, media relations• Event Marketing & Webinars• Email newsletter creation and distribution, building contact lists • Video production, casting, editing, writing• Podcast production, writing, recording, audio editing and mastering, distribution• Influencer / affiliate management• Webinar hosting, pre and post event management• Blogging, article writing, copywriting, content syndication• Ad buys and placement (social media, podcast, radio, TV, etc.)

- Created award-winning, national consumer-facing marketing program and campaigns for VantageScore, a cutting-edge fintech firm leveraging advanced algorithms to better evaluate consumer creditworthiness- Lead evolution of VantageScore’s brand architecture, messaging, positioning, and overall narrative to ensure consistent communication of the brand through all internal and external touchpoints- Oversee day-to-day activities of digital marketing, brand strategy, video production, podcast production, paid and organic social media, website, content creation, graphic design- Produced first company commercials airing on 17 networks including NFL, AMC, BET, CNN and others- Co-Executive produced CNN's The Game Plan. Watch here: cnn.com/thegameplan

- Oversee all digital media efforts to create a holistic digital mix – content creation, website, e-newsletter, social media, video production, etc.- Manage multiple agency relationships in respect to B2B and B2C digital efforts- Provide digital media thought leadership directly to senior managementPresent to VantageScore’s Marketing and Communications Committee and represent CEO/firm at Corporate Board of Governor’s meetings and events. Helped create the company’s marketing strategy and presentations to VantageScore’s Corporate Board of Directors. Partner on overall marketing budget allocation. Meet with CEO, Managing Partner, and Head of Marketing to discuss digital strategy to support new credit scoring model adoption, legislative efforts toward ending the monopoly in mortgages, and drive brand value.Social media was a new strategic venture for the company. My first objective was to onboard the right tools and align strategic objectives between social media, existing marketing efforts, market adoption and legislative goals. In less than a year, our social media performance outperformed set goals and I was asked to drive company initiatives for all digital media. Lead partnerships with strategic media vendor partners to ensure we are at the forefront for new opportunities to drive key business objectives. Oversee multiple agency relationships in support of respective B2B and B2C campaigns to implement holistic digital media plans, while pushing for innovation and beta opportunities. Leverage data platforms and analytical insights to optimize the media mix and maximize the efficiency of spend. As they say, content is king. In addition to strategy, I create, design, and manage a significant portion of VantageScore’s content – ranging from brochures, graphics, videos, GIFs, and articles – and publish it through various digital/traditional channels. Oversee all aspects of in-house and agency supported video production from pre to post production.

- Built, implemented and operated first social media program for the firm- Managed and supported international social media for 3 entities and 22+ profiles- Designed, built and oversaw first video production studio for the firmWhen I started at IB, social media was a new venture for the company. I strategized, built and executed our current social media program. In the beginning, there was only one social media profile representing the firm. This grew to managing and supporting 22+ social media profiles, including international networks, creating brand value and driving revenue for the firm. I utilized core research, analytics and metrics to develop data-driven insights, which were used to build strong creative campaigns and to drive efficiency across marketing objectives. In addition, I directed development of strategic social media marketing and advertising that aligned with corporate business objectives. This drove awareness and built brand loyalty with existing customers as well as gained new customers to drive revenue and ROI. As video marketing became a growing trend in the social media industry, I began to create motion graphic promos to increase engagement. With consistent growth results, I was asked to build and launch the very first video production studio and department for the firm. With that, I oversaw all stages of the production process for motion graphic promos, green screen filming, interviews and market commentary. In addition, I wrote, auditioned, casted, produced, directed and edited web promos. Furthermore, I trained employees across social media and video production. In addition, I implemented and managed multiple employee and department processes, wrote content and integrated social media on press releases, assisted with the optimization of email newsletters and conceptualized print advertisements.

- Celebrity and entertainment branding- Social Media/digital strategy- Business development and client documentationThe Shark Group is the consulting and branding company founded by Daymond John, star of ABC’s Shark Tank and founder of FUBU. As an intern in the Business Development department my responsibilities included the product management of customer-facing profiles for the Shark Group and their division Game Changer Meetings. This entailed revamping the company websites, social media, creating client-facing documents as well as constructing client and sales presentations. I also managed, edited, and repositioned the celebrity consultant profiles. In addition, I created a corporate communication plan for the Shark Group, Game Changer Meetings and the Daymond John Academy.This internship was really unique as it tied in my production experience from my Nickelodeon internships and introduced me to the marketing and branding side of the entertainment industry. I learned a lot from their team of marketing experts and how to effectively position companies and personalities to reach their marketing and/or business goals. In addition, there was a lot of exposure to entrepreneurs and the obstacles businesses face in the different stages of the business life cycle. It was quite interesting to learn about how companies across industries evolved from idea to execution to expansion.

- Wrote script packaging for bumpers, curtain raisers and concepts for aired TV promo spots- Conceptualized and edited promos for air- Assisted in the production of shootsIt was really interesting to work for a niche network after working at “Big Nick”. One of my favorite aspects was working with producers to write script packaging for bumpers, curtain raisers and concepts for aired TV promo spots. I conceptualized and edited promos for Air and assisted in the production of shoots such as World Wide Day of Play. In addition, I created GIFs for multiple On-Air campaigns and publication content for the App Team. For the intern project, I led a multi-department business team in the creation of a video promo, from development to publication, for the show “Sam and Cat”. Once completed, we presented the project to the App Team for implementation.

- Set up lighting, music and video equipment for live recordings- Filmed and edited live recordings for distribution and publication- Worked with ProTools and Final Cut Pro editing software WFUV (90.7 FM, wfuv.org), New York’s source for music discovery, has been a noncommercial, member-supported public media service for more than 65 years. WFUV has received national recognition for its unique weekday format of adult album alternative music, award-winning local news and sports and a diverse weekend lineup. At WFUV I prepped and filmed live music performances, edited content for website and YouTube uploads. Daily responsibilities also included working and supporting audio engineering, cinematography, lighting and still photography departments. Used editing software (ProTools and Final Cut Pro) to edit audio tracks and music videos.

- Optimized recording processes- Wrote concepts and jingles for promo spots- Worked with and shadowed producers on projects from concept to executionAt Nickelodeon, I worked in the Movies Promotion Team where I wrote concepts and jingles for promo spots for upcoming movies and TV Shows. This position worked across the Nick Movies team, On-Air team, Apps team, and Marketing team for various movie promos. I worked with producers to write concepts and jingles for promo spots for upcoming movies and TV shows. While ad-lotting DVDs and tapes for the warehouse, I created a way to optimize the process by consolidating files and tags to simplify documentation.